A Study on the Hotel Marketing in Korea

Youn-Joung Shim

Department of Tourism Business Management, Graduate School of Business Administration

KyungHee University

Recently the hotel industry has been enlarged and internationalized by motivation of the 88 Olympic in Korea. And thanks to various international events, Korea has highly appeared internationally as well as the number of foreign tourists for business has been increasing with rapid growth of Korean economy.

Specially hotel industry can enjoy more profit than other industry and hotel can expect stable profit by ever increasing number of tourists.

For that reason, one hotel wants to compete with others, it has to study for management or various sales strategy for which it must study its own character, size and other data which can be used for total marketing and long term strategy.

The purpose of this study is to develop the problems of hotel industries facing nowadays and that can help their management of efficient marketing activities.

In chapter 2, this study showed marketing activities of hotel industries and hotel marketing through the marketing theories.

In Chapter 3, this study viewed the activities situation of hotel activities and hotel marketing. Especially, through compare with other countries.

In Chapter 4, this study disclosed the several problems on the basis of the analysis about the actual conditions of the marketing activities in tourist hotels and provided the keys for improvement. And I suggested for solving the problems mentioned.

In Chapter 5, in conclusion, hotel industries should have a new understanding and deep knowledge of the importance of marketing activities, should build up the intergrated marketing program to increase their sales and the image of an enterprise and a brand. This is the only way to maximize their profit and to satisfy their customers as well.