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I. ±¹³»´ÜÇົ

±èµ¿±â. ¡¸Çö´ë¸¶¾ÆÄÉÆÃ¿ø·Ð¡¹, ¼­¿ï: ¹Ú¿µ»ç, 1980.

±èº´¹®. ¡¸°ü±¤ Áö¸®ÇС¹, ¼­¿ï: Çü¼³ÃâÆÇ»ç, 1989

±è»óÈÆ. ¡¸°ü±¤Çпø·Ð¡¹, ¼­¿ï: Áý¹®»ç, 1982

±è¿ë±â, ¡¸°æ¿µÇпø·Ð¡¹, ¼­¿ï: ¹Ú¿µ»ç, 1992

±è¿ø¼ö. ¡¸¸¶¾ÆÄÉÆÃ°ü¸®·Ð¡¹, ¼­¿ï: °æ¹®»ç, 1985

±èÀç¹Î, ½ÅÇöÁÖ. ¡¸Çö´ëÈ£Åڰ濵·Ð¡¹, ¼­¿ï: ´ë¿Õ»ç, 1986

±èÁø¼·. ¡¸È£Åڰ濵·Ð¡¹, ¼­¿ï: Çü¼³ÃâÆÇ»ç, 1988

±èÁø¼·. ¡¸°ü±¤Çпø·Ð¡¹, ¼­¿ï: ÀϽŻç, 1976

±èÃæÈ£. ¡¸°ü±¤»ç¾÷°æ¿µ¡¹, ¼­¿ï: ³²¿µ¹®È­»ç, 1984

±èÃæÈ£. ¡¸È£Åڰ濵ÇС¹, ¼­¿ï: Çü¼ºÃâÆÇ»ç, 1984

¹Ú°­¼ö. ¡¸¸¶ÄÉÆÃ°ü¸®·Ð¡¹, ¼­¿ï: ¼¼°æ»ç, 1984

¼­¼ºÇÑ, ÃÖ´öö, À̽Ÿð. ¡¸°ü±¤¸¶ÄÉÆÃ·Ð¡¹, ¼­¿ï: ¹ý°æ»ç, 1993

¼Õ´ëÇö. ¡¸°ü±¤¸¶ÄÉÆÃ·Ð¡¹, ¼­¿ï: ÀϽŻç, 1985

¼Õ´ëÇö. ¡¸°ü±¤·Ð¡¹, ¼­¿ï: ÀϽŻç, 1990

¼Û¿ë¼·. ¡¸Çö´ë¸¶ÄÉÆÃ·Ð¡¹, ¼­¿ï: ¹ý¹®»ç, 1989

¿ÀÁ¤È¯. ¡¸È£Åڰ濵¿ø·Ð¡¹, ¼­¿ï: °æ¿µ¹®È­¿ø, 1981

¿øÀ¶Èñ. ¡¸È£ÅÚ»ç¾÷°æ¿µ·Ð¡¹, ¼­¿ï: ´ë¿Õ»ç, 1987

¿øÀ¶Èñ. ¡¸È£ÅÚ°èȹ, °³¹ß·Ð¡¹, ¼­¿ï: ´ë¿Õ»ç, 1990

À¯¸í·Î. ¡¸½ÅÆÇ¸ÅÃËÁø¡¹, ¼­¿ï: °æ¿µ¹®È­»ç, 1981

À¯ÇÊÈ­. ¡¸Çö´ë¸¶ÄÉÆÃ·Ð¡¹, ¼­¿ï: ¹Ú¿µ»ç, 1990

Á¤¼ö¿µ. ¡¸½Å°æ¿µÇпø·Ð¡¹, ¼­¿ï: ¹Ú¿µ»ç, 1982

ÃÖ¿µ¹¬, ÃÖÈÆ. ¡¸È£Åڰ濵·Ð¡¹, ¼­¿ï: Áý¹®»ç, 1981

ÇÑÈñ¿µ. ¡¸¸¶ÄÉÆÃ °ü¸®·Ð¡¹, ¼­¿ï: ´Ù»êÃâÆÇ»ç, 1983

II. ±¹³»¹®Çå

°í¿µ¼º, "Çѱ¹°ü±¤»ê¾÷ÀÇ ÆÇ¸ÅÃËÁø¿¡ °üÇÑ ¿¬±¸," °æ±â´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1985.

±è´ëÈ«, "Çѱ¹°ü±¤È£ÅÚÀÇ ÆÇ¸ÅÃËÁø¿¡ °üÇÑ ¿¬±¸," °æ±â´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1985.

±è¹æÁ¤, "È£ÅÚ»ê¾÷ ¸¶¾ÆÄÉÆÃ¿¡ °üÇÑ ÀÌ·ÐÀû ¿¬±¸," °æ±â´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1986.

±èÁ¤±Ù, "Çѱ¹ È£ÅÚ ¸¶ÄÉÆÃÀü·«ÀÇ »óȲÀû ÇÕ¼º¿¡ °üÇÑ ¿¬±¸," ÇѾç´ëÇб³ ¹Ú»çÇÐÀ§³í¹®, 1993.

±èÁ¤¸¸, "È£ÅÚ±â¾÷ È¿À²Àû ÆÇ¸ÅÃËÁø Àü·«¿¡ °üÇÑ ¿¬±¸," ¡¸È£ÅÚ °æ¿µÇבּ¸¡¹, 1992.

±èÁ¤È­, "Çѱ¹ °ü±¤È£ÅÚ¿¡ °üÇÑ ¿¬±¸," ÀÌÈ­¿©ÀÚ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1984.

±èÅÂÈ£, "Çѱ¹È£ÅÚÀÇ ÆÇ¸ÅÃËÁøÈ°µ¿¿¡ °üÇÑ ¿¬±¸-¼­¿ï½Ã ¼ÒÀç Æ¯2±Þ °ü±¤È£ÅÚÀÇ °´½ÇºÎ¹®À» Áß½ÉÀ¸·Î-," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1990.

¹®º´Âù, "¹æÇÑÀϺ»°ü±¤°´ÀÇ È£ÅÚ±¸¸ÅÇൿ¿¡ °üÇÑ ½ÇÁõÀû ¿¬±¸," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1987.

¹Ú°æ¿­, "È£ÅÚ±â¾÷ÀÇ ÆÇ¸ÅȰ¼ºÈ­¸¦ À§ÇÑ ¸¶ÄÉÆÃ ÃËÁø¹æ¾È¿¡ °üÇÑ ¿¬±¸-È«º¸.¼±ÀüȰµ¿À» Áß½ÉÀ¸·Î-," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1985.

¹Ú¿µ¼·, "Çѱ¹°ü±¤È£ÅÚ ¸¶¾ÆÄÉÆÃ¿¡ °üÇÑ ¿¬±¸," ¿¬¼¼´ëÇб³ ¹Ú»çÇÐÀ§³í¹®, 1983.

¹èÀç¿õ, "È£ÅÚ»ê¾÷ÀÇ ÆÇÃ˹æ¾È," ´ë±¸´ëÇб³ ¡¸³í¹®Áý¡¹, Á¦4Áý, 1989.

¼ÒÇöÈñ, "È£ÅÚ ¸¶ÄÉÆÃÀÇ ÀÇÀÇ ¹× Ư¼º¿¡ °üÇÑ ¿¬±¸," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1992.

¼Õ´ëÇö, "°ü±¤À̹ÌÁö¿Í ¸¶¾ÆÄÉÆÃÀü·«¿¡ °üÇÑ ¿¬±¸," Çѱ¹°ü±¤ÇÐȸ. <°ü±¤ÇÐ> Á¦6È£, 1982.

¼ÕÇØ½Ä, "°ü±¤»ç¾÷¿¡ À־ ¸¶¾ÆÄÉÆÃÀû¿ë»óÀÇ ¹®Á¦," Çѱ¹±¤±¤ÇÐȸ. <°ü±¤ÇÐ> Á¦6È£, 1982.

¾È¹®±¹, "Çѱ¹ È£ÅÚ»ê¾÷ÀÇ ¸¶¾ÆÄÉÆÃ¿¡ °üÇÑ ¿¬±¸," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1987.

¾Èº´µÎ, "È£ÅÚ ¸¶ÄÉÆÃÀü·«¿¡ °üÇÑ ¿¬±¸," ±¤¿î´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1992.

À±º´È£, "È£ÅÚ°´½ÇÀÇ È¿À²ÀûÀÎ ÆÇ¸ÅÃËÁø¿¡ °üÇÑ ¿¬±¸ - Ư±ÞÈ£ÅÚÀÇ °´½ÇÆÇ¸Å¸¦ Áß½ÉÀ¸·Î -," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1991.

À̰æÅÃ, "Çѱ¹ÀÇ È£ÅÚ ¸¶ÄÉÆÃÀÇ ¹®Á¦Á¡ ¹× °³¼±¹æ¾È¿¡ °üÇÑ ¿¬±¸ -»óǰÆÇ¸Å¸¦ Áß½ÉÀ¸·Î-," ´Ü±¹´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1992.

À̱ÔÀç, "È£ÅÚ »ç¾÷°èȹÀÇ Feasibility Study¿¡ °üÇÑ ¿¬±¸," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1985.

ÀÌ»óÃá, "¿ì¸®³ª¶ó È£ÅÚÁ¦Ç°ÀÇ ÆÇ¸ÅÃËÁø¿¡ °üÇÑ ¿¬±¸," ºÎ»ê´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1984.

À̼±Èñ, "Çѱ¹È£ÅÚ±â¾÷ÀÇ ¼­¾îºñ½º¸¶ÄÉÆÃ Àü·«°³¹ß¿¡ °üÇÑ ¿¬±¸," °æ±â´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1986.

À̿뱸, "°´½Ç ÆÇ¸ÅÃËÁø ¹æ¾È¿¡ °üÇÑ ¿¬±¸ -¼­¿ï½Ã³» Ư1±ÞÈ£ÅÚÀ» Áß½ÉÀ¸·Î-," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1993.

ÀÌ¿ë³ë, "Çѱ¹ È£ÅÚ¸¶¾ÆÄÉÆÃ¿¡ °üÇÑ ¿¬±¸," Çѱ¹¿Ü±¹¾î´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1988³â.

ÀÌ¿ìÇü, "°ü±¤È£ÅÚ ÆÇ¸ÅÃËÁøÈ°µ¿¿¡ °üÇÑ ºñ±³¿¬±¸ -¼­¿ï½Ã³» Ư1±Þ È£ÅÚÀ» Áß½ÉÀ¸·Î-," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1989.

ÀÌÅÂÁ¦, "È£ÅÚ¸¶ÄÉÆÃ¿¡ °üÇÑ ¿¬±¸ -ºÎ»êÁö¿ª °ü±¤È£ÅÚÀ» Áß½ÉÀ¸·Î-," °æ¼º´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1993.

ÀÓ¿µ±Õ, "È£ÅÚ ¸¶ÄÉÆÃÀü·«¿¡ °üÇÑ ¿¬±¸," ±¤¿î´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1992.

ÀåÁ¦¿í, "°ü±¤È£ÅÚ ¸¶¾ÆÄÉÆÃ¿¡ °üÇÑ ¿¬±¸," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1988.

ÀåÇý¼÷, "È£ÅÚÀÇ ÆÇ¸ÅÃËÁøÀÇ È°¼ºÈ­¿¡ °üÇÑ ¿¬±¸," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1985.

Á¤°æÈÆ, "È£ÅÚÀÇ ÆÇÃËÀü·«¿¡ °üÇÑ ¿¬±¸," Çѱ¹°ü±¤Çùȸ, <°ü±¤ÇÐ> Á¦8È£, 1984.

ÃÖÇý¼±, "Çѱ¹°ü±¤È£ÅÚÀÌ ÆÇ¸ÅÃËÁø¿¡ °üÇÑ ¿¬±¸," ¼¼Á¾´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1990.

Çѵ¿À±, "È£ÅÚ°´½Ç¿î¿µÀÇ È¿À²ÁõÁø ¹æ¾È¿¡ °üÇÑ ¿¬±¸," Çѱ¹°ü±¤ÇÐȸ, <°ü±¤Çבּ¸>, Á¦13È£, 1989.

Çã·Ã, "Çѱ¹ °ü±¤È£ÅÚÀÇ ±¤°íÀü·«¿¡ °üÇÑ ¿¬±¸ -¼­¿ïAÈ£ÅÚÀÇ »ç·Ê¸¦ Áß½ÉÀ¸·Î-," °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®, 1991,

III. ±âŸ °ü·ÃÀÚ·á

±³ÅëºÎ. <°ü±¤È£ÅÚ ½Ã¼³ ¹× ¿î¿µ °³¼±´ëÃ¥>, 1992.

Çѱ¹°ü±¤Çùȸ, <Çѱ¹°ü±¤È£Åڹߴ޻ç>, 1982.

Çѱ¹°ü±¤Çùȸ, <1991³â °ü±¤È£ÅÚ ¿î¿µ½ÇÀû>, 1992.

Çѱ¹°ü±¤Çùȸ, <°ü±¤È£Åڰ濵ºÐ¼®>, 1992.

Çѱ¹°ü±¤°³¹ß¿¬±¸¿ø, <Çѱ¹°ü±¤¿¬°¨>, 1993.

Çѱ¹°ü±¤Çùȸ, <1992³â °ü±¤È£ÅÚ ¿î¿µ½ÇÀû>, 1993.

Çѱ¹°ü±¤Çùȸ, <Çѱ¹°ü±¤Åë°è>, 1990-1993.

Çѱ¹°ü±¤Çùȸ, <°ü±¤Á¤º¸>, 1989-1993.

IV. ¿Ü±¹¼­Àû ¹× ³í¹®

Brain S. Duffield, "Tourism in the Highland and Islands of Scotland-Rewards and Conflicts," Annals of Tourism Research Vol. VIII. No.3, 1981

Clare A. Gunn, Tourism Planning, (New York: Cramen, Russak & Co., Inc., 1979).

C. Dewitt Coffman, Marketing for a full house, (Ithaca, N.Y.: Cornell Universiy, 1970)

Charles J. Metelkaed, The Dictionary of Tourism, (Illinois: Merton House Pub. Co., 1981.

Clare A. Gunn, Tourism Planning, (New York: Cramen, Russak & Co., Inc., 1979)

Committee on Definitions of the American Marketing Association, Marketing Definition: A Glossary of Marketing Terms, ed. By R. S. Alexander, (Chicago, AMA, 1960).

Crissy, W. J. E. and Boewadt, R. J., D.M. Marketing of Hospitality Services: Food, Lodging, (Travel Mich: E. Langing, Aff & MA, 1975.

David Hertzson, Hotel-Motel Marketing, (Indianapolis: Bobbs-Merrill Educational Publishing, 1987).

David J. Schwartz, Marketing Today: A Basic Approach, 2nd ed., (N.Y.: Harcourt Brance Jovanovich, Inc., 1987)

Donald E. Lunder, Tourist Bussiness, (Honolulu: University of Hawaii, 1981.

Rogeo, Doswell & Paul R. Gamble, Marketing and Planning: Hotel and Tourism Prohects, (London: Hutchinson, 1979).

James E. Anderson, Public Policy-Marketing, (New York: Holt, Rinehart and Winston, 1979.)

J. E. McCarthy, "Basic Marketing," A Managerial Approach, (Irwin, 1971).

Joel K. Evans and Barry Berman, Marketing, (N.Y.: McMillan Publishing Co., 1982)

J. R. B. Whitaker, Strategic Planning in a Rapidly Changing Environment, (Toronto, 1979).

Maurice I. Mandell, Advertising, 4th ed., (Englewood Cliffs, N.J.: Prentice-Hall, 1984).

Melvyn Green, Marking Hotels into the 1990s, (London Heinemann, 1983).

Mike Wilson, Management of Marking, (Hanks, England: Gower Publishing Co., Ltd, 1982).

Peter F. Drucker, Management: Tasks. Revolution. Practices, (Claremont, California, 1973, Spring).

P. G. Davidoff and D. S. Davidoff, Sales & Marketing for Travel and Tourism, (Rapid s. Dakota: National Publishers, 1983).

Philip Kotler, Principles of Marketing, 4th ed.,(Englewood Cliffs, New Jersey: Prentice-Hall, 1980).

, Marketing Management: Analysis Planning and Control, 5th ed.,(Englewood Cliffs, New Jersey: Prentice-Hall, 1984)

Robert D. Reid, Food Service and Restaurant Marketing, (Boston: CBI Publishing Co., 1986).

Robert. I. Williams and Lillian Dors, Encyclopedia of Accounting System, (Englewood Cliffs, N.J. Prentic-Hall, Inc.)

Roger, Doswell & Paul R. Gamble, Marketing and Planning: Hotel and Toruism Prohcets, (London: Hutchinson, 1978)

W. J. Stanton, Fundamentals of Marketing, 4th ed. (New York: Graw Hill, 1975).

William Scholz, Profitable Hotel Management, (New Jersey: Prentice-hall, Inc., 1985).

W. J. Stanton, Fundamentals of Marketing, 4th ed., (N.Y.: MaGraw-Hill, 1985).

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