Computer Animation as the Expression of TV Advertisement

Kim Eun Kyung (Major in Advertising Design, The Graduate School of Industrial Design Ewha Woman's University)

We are in the stationally state and the advertisement image is moving dynamically.

The advertisement in the modern industrial society that everybody may not stay at the memory or imagination of consumers, only with the dimesion to confirm the time or space simply.

So, this study tired to grope for the effective manufacture method of TV advertisement to make the personal computer, which is being spread widely as the instrument, the manufacture possibility was shown, and the future bright prospect was groped.

In the chapter III, the computer animation expressed, in many fie1d was classified into manufacture technique and application was made, by taking each example of advertisement to be broadcast now.

In conclusion, computer animation is the tool to offer the infinite imagination and idea to human beings.

But, the manufacture of TV-CF of personal computer in not easy still. The works completed in many stages are the awkward expressions. But they suggested the development possibility of personal computer. So he effective manufacture method of TV advertisement to manufacture with CG was urged.