A Study of effective advertising strategy for tourist hotels in korea,

Lee Bok Jae(Dept of Hotel Management Graduate School of Business, Administration King Sejong university)

Nowdays, in the industrialized society, advertisement is one of the most effective heons for enlarging sales and making profit.

It is very important for the service industry either and it makes manageus of hotel who works for entertainment industry try to find the various avertizing methods.

This paper is aim to assist to develop the effective advertising activities for the tourist hotels in Korea.

The most serious problems pointed out advertising are that basic surveys for the hotel advertising are carried out scarcely till now.

Because of that we have many difficulties to select suitable advertising media and to develop the effective advertising message for it.

The insufficient advertising budget is also pointed out as the one of the main reason for the in active hotel advertising.

The tourist hotels in our country is seemed, there for to try to take practical goals for the effective advertising activities and to carry out it.

The followings should be considered as basic guidelines to develop the effective advertising advertising for tourist hotel in Korea.

1) In advertising the superiority of hotel rooms, the difference and excellency compared with otter hotels should prominently be pointed out.

2) There are a number of potential customers for foods and beverage part, therefor, the advertising should rely in mess-medics.

3) The budget for advertising cost should start with what you can afford. And mate sure that whatever you budget is sufficient to do what thou set out to do. Don't overspend, or underspend, and don't fritter away .