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10. Committee on Definitions of the American Marketing Association op . cit.
11. David Hertzson, "Hotel Motel Marketing (Indianapolis : Bobbs-Merrill Educational publishing, 1971).
12. S. Watson Dunn and Arnold M. Barban, "Advertising(It's Role in Morden Marketing, 5th ed, The Dryden press, chicago, 1982).
13. Koteler, p. "Marketing Management, Analysis, planing and control", 1967.
14. C.«é«â«·«É, ø¢ÏçñÕê© æ», ìíÜâüùÍýö´ïÒ¿¡ Ðüâú, «À«¤«ä«½«È1981.
15. ÜâÊàûðÎà îÊ, ÎÆÍ±ÀÌ ò±ãÛ, ìíÜâÌèðãæÚ¤Þä, 1981.
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