A Case Study On the Media Exposure For Record Product Promotion.

The objectives of this thesis are: 1) to identify factors that affects record sales 2)to identify the felative importance of media exposure 3)to identify the corrilation between record sales and media exposures 4)to apply these results to actual promotion.

To accomplish these objectives, we set up a statistical model to verify the factors, and chose typical 5 samples that had been actually promoted.

The results shows the followings: 1)Sales of record is related with these factor: T.V., radio and magagine exposures. But actual sales of record were in moderate relation with the media exposures. 2)Inner-city-music disk jockey's popularity charts showed correlation with most definable results in regards to record sales.

Thus, other means of promotion are in meed dspecially with apparent lack in effectiveness of the current methods in use in the Korean music industry.