국내문헌

1. 강건구, "효과적인 매체 전략" 오리콤 신서 1989

2. 김나종외, "한국 방송론", 나남 1990

3. 김상현, "한국 매스 미디어 사회", 나남 1986

4. 박명진, "비판적 커뮤니케이션 연구의 성과와 장점", 서강대 언론 문화 연구소 1989

5. 오명환, "T.V. 영상론", 나남 1988

6. 유동근, "촉진 관리론", 미래 경영사 1991

7. 윤중현, "마아케팅 관리론" 범한 서적 1990

8. 전석호, "한국 대중 음악 발전을 위한 방송 매체의 역할", 한국방송공사 1992

9. 최창섭, "인간과 미디어 환경" 성바오로 출판사 1990

10. 국민음악감상지수조사 한국방송공사, 1989, 1990, 1991

11. 한국 갤롭 TV시청률 속보 1990 4.2-8

외국문헌

1. Arndt, Johan&F.E.May, "The Hypothesis Of A Dominance Hierarchy of Information Sources", Journal Of The Academy Of Marketing Science 9 Fall 1981

2. Clark, Tim., "How A Record Company Works", Making Music, Quill(New York), 1983

3. Czepiel, John A., "Word Of Mouth Processes In The Diffusion Of A Major Technological Innovation." Journal Of Marketing Research, Vol 11, May 1974

4. Hirschman, Elizabeth. "A Longitudinal Analysis Of Information Source Utilization", Journal Of The Academy Of Marketing Science, Vol 6, Fall 1978.

5. Kurtz, David and L.E.Boone, Contemporary Marketing, (New York:The Dryden Press,1980)

6. Kotler, Philip., Marketing Management:Analysis, Planning And Control,(New Jersey:Pretice Hall 1984)

7. Kotler, Philip., Principle Of Marketing,(New Jersey:Prentice Hall, 1980)

8. Lampert, S.I.&.L.J.Rogenberg, "Word Of Mouth Activity As Information search : A Reappraisal", Journal Of The Academy Of Marketing Science Vol.3 1975 Fall

9. Mills, Fornatale, "Radio in the Television Age", (New York:Wood Stock, 1980)

10. Olshavsky, Richard W., "Time& the Rate Of Adoption Of Innovations." Journal Of Consumer Research, Vol.6 Mar 1980.

11. Prasad Kanti "Communication Effectiveness Of Comparative Advertising", Journal Of Marketing Research Vol.13, May 1976

12. Rogers, Everett M., Diffusion Of Innovation, New York:The Free Press 1983

13. Reibstein, David J., Marketing,(New Jersey Pretice Hall 1985)

14. Sternthal, B.& Others "The Persuasive Effect Of Source Credbility". Journal Of Consumer Research Vol 4, Mar 1978

15.Vogel,H.L., "Entertainment Industry":A Guide For Finacial Analyses (New York:Cambridge Univ.Press 1990)

16. Westbrook,R.A.&C.Fornell,"Patterns Of Information Source Usage Among Durable Goods Buyers" Journal Of Marketing Research Vol 16, Aug 1979

17. Wright, Chris., "The Record Industry" Quill(New York) 1983

18. Zaltman, Gerald and Melanie Wallendorf, Consumer Behavior, (N.Y.:John Wiley&Sons 1979)