Âü°í¹®Çå
°ûµ¿¼º, ±è¼º±â.(2004). À¯¸íÀÎ
±¤°í¸ðµ¨ÀÇ ¼Ó¼ºÀÌ ±¤°í¿Í ºê·£µå ŵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ: ¾Æµ¿µéÀÇ Á¦Ç°À¯ÇüÀ» Áß½ÉÀ¸·Î.¡º ±¤°í¿¬±¸ ¡», Á¦62È£, 7-28.
±è»óÁ¶.(2004). ºÎÁ¤Àû Á¤º¸À¯Çü¿¡ ÀÇÇØ ÃÊ·¡µÈ ¸Å·ÂÀû
¿©¼º À¯¸íÀÎ ¸ðµ¨ÀÇ ±¤°í ¸ðµ¨Àû °¡Ä¡º¯È°¡ ±¤°íŵµ ¹× »óǰÆò°¡¿¡ ¹ÌÄ¡´Â ¿µÇâ.¡º ±¤°í¿¬±¸ ¡», Á¦62 È£, 29-53.
±èÁ¤Çö.(2001). À¯¸í ¿ËÈ£ÀÎÀÇ ±¤°íÈ¿°ú¿¡ °üÇÑ
¿¬±¸.¡º ±¤°í¿¬±¸ ¡», Á¦52È£, 7-24.
±èȫŹ.(2004). À¯¸í¸ðµ¨ ±¤°íÀÇ Çã¿Í ½Ç.¡º ±¤°íÁ¤º¸ ¡», 6¿ù È£, 87-91.
³²Àοë.(2001). À¯¸í ¿ËÈ£Àΰú ±¤°í»óǰÀÇ Á¶Èµµ°¡
±¤°í È¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸.¡º ±¤°í¿¬±¸ ¡», Á¦ 53È£, 109-133.
¾ç½Â¸ñ.(1997).
¿©·ÐÁ¶»ç¿Í Á¦3ÀÚ È¿°ú.¡º ¾ð·Ð°ú »çȸ ¡», Á¦ 18È£, 6-28.
¾ç½ÂÂù.(1998). Á¦3ÀÚ
È¿°ú °¡¼³°ú ħ¹¬ÀÇ ³ª¼±ÀÌ·ÐÀÇ ¿¬°è¼º: ¿©·ÐÁ¶»ç º¸µµ¿¡ ´ëÇÑ Á¦3ÀÚ È¿°úÁö°¢°ú
°ø°³Àû ÀǰßÇ¥¸í°úÀÇ °ü°è¸¦ Áß½ÉÀ¸·Î.¡º Çѱ¹¾ð·ÐÇк¸ ¡», Á¦43±Ç2È£, 109-141.
¾çÀ±,
俵Áö.(2004). »óÇ¥ ¼º°Ý°ú ±¤°í¸ðµ¨ À̹ÌÁöÀÇ ÀÏÄ¡¼ºÀÌ ±¤°í ¹× »óÇ¥ ¼±È£µµ¿¡
¹ÌÄ¡´Â ¿µÇâ.¡º ±¤°íÇÐ ¿¬±¸ ¡», Á¦15±Ç1È£, 65-82.
ÀÌÈ£¹è, Á¤À̱Ô.(1997). À¯¸íÀÎ
±¤°í¸ðµ¨ ¼Ó¼ºÀÌ ±¤°íŵµ¿Í »óǥŵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ.¡º ±¤°íÇבּ¸ ¡», Á¦8±Ç2
È£, 167-181.
ÇѱÕÅÂ, Â÷µ¿ÇÊ.(2003). °øÀͱ¤°í¿Í Á¦3ÀÚ È¿°ú.¡º Çѱ¹¾ð·Ð Çк¸
¡», Á¦47±Ç3È£, 38-59.
Agrawal,J. & Kamakura,W.A.(1995). The Economic
Worth of Celebrity Endorsers: An Event Study Analysis. Journal of Mar-keting,
59(3), 56-62.
Alicke,M.D.,Klotz,M.L.,Breitenbecher,D.L.,Yurak,T.J.,
& Vredenburg,D.S.(1995). Person Contact, Individuation, and Better-Than-Average
Effect. Journal of Personality and Social Psychology, 68, 804-825.
Atkin,C.
& Block,M.(1983). Effectiveness of Celebrity Endorsers. Journal of Advertising
Research, 23(1), 57-61.
Belch,G.E. & Belch,M.A.(1998). Advertising and
Promotion: An Integrated Marketing Communications perspective(4th ed.), Irwin:
McGraw-Hill.
Blackwell,R.D.,Miniard,P.W., & Engel,J.E.(2001). Consumer
Behavior and Marketing Strategy(9th ed), Fort Worth: Harcourt College.
Bower,A.B.(2001). Highly Attractive Models in Advertising and the Women Who Loathe
Them: The Implications of Negative Affect for Spokesperson Effectiveness. Journal
of Advertising, 30(3), 51-63.
Brosius,H-B. & Engel,D.(1996). The Causes
of Third-Person Effects: Unrealistic Optimism, Impersonal Impact, or Generalized
Negative Attitudes towards Media Influence? International Journal of Public
Opinion Research, 8(2), 142-162.
Chapin,J.R.(2000). Third-Person Perception
and Optimistic Bias among Urban Minority At-Risk Youth. Communication Research,
27, 51-81.
Cohen,J. & Davis,R.G.(1991). Third-Person Effects and the
Differential Impact in Negative Political Advertising. Journalism Quarterly,
68, 680-688.
Cohen,J.,Mutz,D.,Price,V., & Gunther,A.C.(1988). Perceived
Impact of Defamation: An Experiment on Third-Person Effects. Public Opinion
Quarterly, 52, 161-173.
David,P. & Johnson,M.A.(1998). The Role of Self
in Third-Person Effects about Body Image. Journal of Communication, 48, 37-58.
Davison,P.W.(1983). The Third-Person Effect in Communication. Public Opinion
Quarterly, 47, 1-15.
Denver Post(January 20, 2004). McDonald¡¯s Drops Bryant
as Spokesman. Retrieved on March 27, 2004, from http://www.denverpost.com/Stories/0,1413,36%257E28682%257E1901594,00.html
Duck,J.M. & Mullin,B.A.(1995). The Perceived Impact of the Mass Media: Reconsidering the Third-Person
Effect. European Journal of Social Psychology, 25, 77-93.
Erdogan,Z.B.,Baker,M.J., & Tagg,S.(2001). Selecting Celebrity Endorsers: The Practitioner¡¯s
Perspective. Journal of Advertising Research, 41(3), 39-48.
Eveland,W.P.Jr.
& McLeod,D.M.(1999). The Effect of Social Desirability on Perceived Media
Impact: Implications for Third-Person Perceptions. International Journal of
Public Opinion Research, 11(4), 315-333.
Frieden,J.B.(1984). Advertising Spokesperson
Effects: An Examination of Endorser Type and Gender on Two Audiences. Journal
of Advertising Research, 24(5), 33-41.
Goldsmith,R.E.,Lafferty,B.A., &
Newell,S.J.(2000). The Impact of Corporate Credibility and Celebrity Credibility
on Consumer Reaction to Advertisements and Brands. Journal of Advertising, 29(3),
43-54.
Gunther,A.C.(1995). Overrating the X-rating: The Third-Person Perception
and Support for Censorship of Pornography. Journal of Communication, 45(1),
27-38.
Gunther,A.C. & Thorson,E.(1992). Perceived Persuasive Effects
of Product Commercials and Public Service Announcements: Third-Person Effects
in New Domains. Communication Research, 19, 574-596.
Gunther,A.C. & Storey,D.J.(2003). ¡°The Influence of Presumed Influence. Journal of Communication,
53(June), 199-215.
Horovitz,B.(1999). Endorsement Career Far Fom Done. USA
Today. January 13, 12C.
Houden,D.,Pan,Z.,Paek,H-J,Sun,Y., & Abisaid,J.L.(2003, November). Others May Be Duped, But Not Me¡±: Exploring the Media
Effect Schemas and Their Consequences. Paper presented at the Midwest Association
for Public Opinion Research, Chicago, Illinois.
Howard,T.(2003). Bryant¡¯s
Deals still in Effect. USA Today, July 21, p. 9C.
Kahle,L.R. & Homer,P.(1985). Physical Attractiveness of the Celebrity Endorser: A Social Adaptation
Perspective. Journal of Consumer Research, 11(March), 954-961.
Kamins,M.A.(1990).
An Investigation into the ¡®Match-Up¡¯Hypothesis in Celebrity Advertising: When
Beauty May Be Only Skin Deep. Journal of Advertising, 19(1), 4-13.
Lee,B. &
Tamborini,R.(Forthcoming). Third-Person Effect and Internet Pornography: The
Influence of Cultural Orientation and Internet Self-Efficacy. Journal of Communication.
Lo,V.-H. & Wei,R.(2002). Third-Person Effect, Gender, Pornography on the
Internet. Journal of Broadcasting & Electronic Media, 46(1), 13-33.
McLeod,D.M.,Detenber,B.H., & Eveland,W.P.Jr.(2001). Behind the Third-Person
Effect: Differentiating Perceptual Processes for Self and Other. Journal of
Communication, 51(4), 678-695.
McLeod,D.M.,Eveland,W.P.Jr., & Nathanson,A.I.(1997). Support for Censorship of Violent and Misogynic Rap Lyrics. Communication
Research, 24(2), 153-174.
Meirick,P.C.(2004). Topic-Relevant Reference Groups
and Dimensions of Distance: Political Advertising and First-and Third-Person
Effects. Communication Research, 31(2), 234-255.
Neuwirth,K.,Frederick,E.,
& Mayo,C.(2002). Person-Effects and Heuristic-Systematic Processing. Communication
Research, 29(3), 320-359.
Ohanian,R.(1990). Construction and Validation of
a Scale to Measure Celebrity Endorsers¡¯Perceived Expertise, Trustworthiness,
and Attractiveness. Journal of Advertising, 19(3), 39-52.
Ohanian,R.(1991).
The Impact of Celebrity Spokespersons¡¯Perceived Image on Consumer Intention
to Purchase. Journal of Advertising Research, 31(1), 46-54.
Paek,H.-J.,Pan,Z.,Sun,Y.,Abisaid,J.L., & Houden,D.(Forthcoming). The Third-Person
Perception as Social Judgment: An Exploration of Social Distance and Uncertainty
Reduction in Perceived Effects of Political Attack Ads. Communication Research.
Paul,B.,Salwen,M.B., & Dupagne,M.(2000). The Third-Person Effect: A
Meta-Analysis of the Perceptual Hypothesis. Mass Communication & Society,
3(1), 57-85.
Perloff,R.M.(1993). Third-Person Effect Research, 1983-1992:
A Review and Synthesis. International Journal of Public Opinion Research. 5(2),
167-184.
Perloff,R.M.(1999). The Third-Person Effect: A Critical Review and
Synthesis Media Psychology, 1, 353-378.
Perloff,R.M.(2002)The Third-Person
Effec. In J. Bryant & D. Zillman(Eds.), Media Effects: Advances in Theory
and Research(pp. 489-506). Mahwah, NJ: Lawrence Erlbaum associates.
Price,V.,Huang,L.-N., & Tewksbury,D.(1997). Third-Person Effects of News Coverage:
Orientations toward Media. Journalism and Mass Communication Quarterly, 74,
525-540.
Rojas,H. Shah,D.V., &. Faber,R.J.(1996). For the Good of
Others: Censorship and the Third-Person Effect. International Journal of Public
Opinion Research, 8(2), 163-186.
Rothschild,M.L.(1987). Advertising: from
Fundamentals to Strategies. Lexington, Mass: Heath Co.
Rucinski,D. & Salmon,C.T.(1990). The ¡°Other¡± as the Vulnerable Voter: A Study of theThird-Person
Effect in the 1988 Presidential Campaign. International Journal of Public Opinion
Research, 2(4), 345-368.
Shah,D.V., &. Faber,R.J., & Youn,S.(1999).
Susceptibility and Severity. Communication Research, 26(2), 240-267.
Tewksbury,D.,Moy,P., & Weiss,D.S.(2004). Preparations for Y2K: Revisiting the
Behavioral Component of the Third-Person Effect. Journal of Communication, 54(1),
138-155.
Till,B.D. & Shimp,T.A.(1998). Endorsers in Advertising: The
Case of Negative Celebrity Information. Journal of Advertising, 27(1), 67-82.
|