The Changing Business

• Control

• Schedule

• Funding

• Advertising

• Programming

• Programming Cost

• The Industry

• The Business

• Requirements for Success

Old Economy

Broadcaster

Prime Time

Advertising

Hyperbolic

Dramatic

High

Mass Media

Stable

Sound Management

New Economy

Customer

Anytime

Customer Direct

Content

Information-Based

All Over the Map

Molecular Media

Volatile

Visionary Leadership

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