The Broadcasting Industry Goes Digital!

Old Economy

Analog

Synchronous

Air

Dumb(TV/Radio)

Low

One-Way Casting

New Economy

Digital

Asynchronous

Multiple

Intelligent (InformationAppliance)

High

Two-Way(Interactive)

• Signal

• Time

• Carriage

• Device

• Quality

• Direction

Shifts in Broadcasting. Source: New Paradigm Learning Corporation, 1966

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