목차
새로운 시대에 맞는 광고회사의 새로운 Paradigm
Today we are witnessing the early, turbulent days of a revolution as significant as any other in human history. The Digital Economy by Don Tapscott, 1996
Introduction
Line of Thoughts
“Brave New World”
PPT 슬라이드
Fruit for Thoughts
Fruit for Thoughts
Communications Technology
Converging Technologies
Consumer
Client: Business
“Change”
PPT 슬라이드
Fruit for Thoughts
The Broadcasting Industry Goes Digital!
The Changing Customer
The Changing Business
Advertising Goes Digital!
Agency
Top 25 global advertising organizations
PPT 슬라이드
Agency
Global Media Giants
PPT 슬라이드
Direct Marketing
Interactive Marketing
“New Paradigm”
Fruit for Thoughts
Client -- Expectations
Agency -- New Threats
Agency -- New Opportunities
Agency -- New Opportunities
Agency -- New Opportunities
to sum up...
이상에서 살펴 본 바와 같이...
그러나 우리의 광고회사는...
즉, 이제 우리 광고회사도...
Transformation,Transformation and Transformation!
PPT 슬라이드
What’s Needed to Creat Change
Epilogue...
If not, we’re just like...
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