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1) ´ÜÇົ
¹Ú±â¼ø¿Ü(2001), ¡¸PRÄ·ÆäÀΡ¹ , ¼¿ï : ÇÑ¿ï ¾ÆÄ«µ¥¹Ì.
¼±¿ìµ¿ÈÆ, ¹Ú±â¼ø, ±èÈñÁø(2001). ¡¸21¼¼±â ¸¶ÄÉÆÃ Ä¿¹Â´ÏÄÉÀ̼ǡ¹, ¼¿ï : Ä¿¹Â´ÏÄÉÀ̼ǺϽº.
½Åȣâ(1994), ¸¶ÄÉÆÃ Public Relations: ±× ÀáÀç·Â, »çº¸¡¸´ë¹æ¡¹, °Ü¿ïÈ£, 39-42.
½Åȣâ(2001), MPRÀ̶õ ¹«¾ùÀΰ¡ : MPRÀº °íµµÀÇ »çȸ°úÇÐÀû °æ¿µÀü·«, »çº¸ ¡¸Á¦ÀÏÄ¿¹Â´ÏÄÉÀ̼ÇÁ, 2001³â
3¿ùÈ£, 10-14.
Á¤Çص¿, ¹Ú±âö(2000), ¡¸MPR, ±¤°íº¸´Ù °ÇÑ PR¡¹, ¼¿ï : Ä¿¹Â´ÏÄÉÀ̼ǺϽº.
Á¶È↓(2001), MPR, ¼ÒºñÀÚ ½Ã´ëÀÇ È¿°úÀûÀÎ ¼º°ø Àü·«, »çº¸¡¸Á¦ÀÏ Ä¿¹Â´ÏÄÉÀ̼ÇÁ , 2001³â 3¿ùÈ£,
15-20.
ÃÖÀ±Èñ(1999), ¡¸Çö´ëPR·Ð¡¹ , ¼¿ï . ³ª³².
ÇÑÁ¤È£, ºÎ°æÈñ(1998), TV±¤°íÀÇ ±æÀÌ È¿°ú ¿¬±¸, ¡¸¹æ¼Û±¤°í¿¬±¸ÃѼ¡¹ , Á¦14±Ç.
Á¤Çص¿(2002), MPR Àü·«, ²ø°í ¹Ð°í ³Ñ°í ºÐ¼®Çϰí, ¡¸±¤°íÁ¤º¸¡¹, 7¿ùÈ£, 69-75.
¹Ú±âö(2002), IMC¿Í MPR : Àü·«Àû »ç°í Ç®¾î³»´Â Àü·«Àû ¼ö´Ü,¡¸±¤°íÁ¤º¸¡¹, 6¿ùÈ£, 74-80.
Á¤Çص¿(2002), MPRÀÇ µîÀå¹è°æ°ú °³³ä : È¥¶õ½ÃÀå ÆÐ·¯´ÙÀÓÀÇ µ¹ÆÄ±¸, ¡¸±¤°íÁ¤º¸¡¹ , 5¿ùÈ£, 61-67.
¹Ú±âö(2002), ¿µ¿ªº° MPR Àü·« : Àü·«Àû ¸¶Àε尡 °øÁßÀ» ¿òÁ÷ÀδÙ, ¡¸±¤°íÁ¤º¸¡¹ , 8¿ùÈ£, 74-80.
Joe Tani(2001), Product Placement The New Global Medium, Hollywood
Stye! - ±Û·Î¹ú ¸Åü·Î½áÀÇ PPL Á¢±Ù¹æ¹ý-,¡¸KAA Àú³Î¡¹ , 6¿ùÈ£, 26-27,
SPSS ¾ÆÄ«µ¥¹Ì(2001), ¡¸»çȸ°úÇÐ Åë°èºÐ¼®¡¹ , ¼¿ï ' Ã¥À» ¸¸µå´Â »ç¶÷µé,
2) ³í¹®
°¼®º¸(1998), ¡¸¿µÈ¼Ó Á¦Ç°¹èÄ¡ÀÇ ±¤°íÈ¿°ú ¿¬±¸¡¹, Áß¾Ó´ëÇб³ ´ëÇпø ½Å¹®Çаú ±¤°íÈﺸÀü°ø ¼®»çÇÐÀ§³í¹®.
°½Â±¸(2000), ¸¶ÄÉÆÃ PR°ú ¿µÈÀÇ °ü°è : ¿µÈ '½¬¸®'¸¦ Áß½ÉÀ¸·Î,¡¸Çѱ¹ È«º¸Çבּ¸¡¹ , Á¦4È£, 85-114.
±¸¿µÈ£(1995), ¡¸¿µÈ¸¦ ÀÌ¿ëÇÑ ÃËÁøÀü·«¿¡ ´ëÇÑ ¿¬±¸ : ¿µÈ ¼Ó Á¦Ç°ÇùÂùÀ» Áß½ÉÀ¸·Î¡¹ , ¼¿ï´ëÇб³ ´ëÇпø
°æ¿µÇаú ¼®»çÇÐÀ§ ³í¹®.
±è±âÇö(2001), ¡¸³ëÃâȸ¼ö¿Í ¹èÄ¡ÇüÅ¿¡ µû¸¥ Á¦Ç°¹èÄ¡(PPL) È¿°ú ¿¬±¸¡¹, ÇѾç´ëÇб³ ´ëÇпø ±¤°íÈﺸÇаú ¼®»çÇÐÀ§³í¹®.
.
±èºÀÇö(1998), Àμâ¸Åü¿¡ ³ªÅ¸³ 'ÇÏÀ̺긮µå' ±¤°íÀÇ È°¿ëÇüÅ¿¡ °üÇÑ ³»¿ëºÐ¼® : ±¹³» 4´ë Àϰ£Áö¿¡ °ÔÀçµÈ
±â»çÇü ±¤°í¸¦ Áß½ÉÀ¸·Î, ¡¸±¤°íÇבּ¸¡¹ , 9(3), 123-139.
¹®¿µ¹Ì(1995), ¡¸Marketing Public Relations È¿°ú¿¡ ´ëÇÑ ¿¬±¸ : ¿µÈ¸¦ Ȱ¿ëÇÑ »óǰÆÇ¸Å
ÃËÁø Àü·«À» Áß½ÉÀ¸·Î¡¹, ¼°´ëÇб³ ¾ð·Ð ´ëÇпø(ÈﺸÀü°ø) ¼®»çÇÐÀ§³í¹®.
ºÎ°æÈñ(1999), 5ÃÊ ±¤°í È¿°ú¿Í Àü·«¿¡ °üÇÑ ÀÌ·ÐÀû °íÂû : ºÎºÐ³ëÃâ, ±âȸ, °È, º¯Çü, °¡¼³À» Áß½ÉÀ¸·Î,
¡¸±¤°íÇÐ ¿¬±¸¡¹, 10(4), 107-126.
¼ºÃæ¸ð(2000), ¡¸°£Á¢±¤°í È¿°úÀÇ ÃøÁ¤ : ¿µÈ¿¡¼ÀÇ PPL ±¤°í¸¦ Áß½ÉÀ¸·Î¡¹ , ¿¬¼¼´ëÇб³ ´ëÇпø ½É¸®Çаú
¼®»çÇÐÀ§³í¹®.
½ÅÀÇö(2000), ¡¸¿µÈ¼Ó Á¦Ç°¹èÄ¡¿¡ °üÇÑ ¿¬±¸ : ¹èÄ¡À¯Çü¿¡ ÀÇÇÑ »óÇ¥ÀÎÁö, »óǥȸ»ó, »óǥŵµ¸¦ Áß½ÉÀ¸·Î¡¹
, µ¿±¹´ëÇб³ ´ëÇпø °æ¿µÇаú ¼®»çÇÐÀ§³í¹®.
½Åȣâ(1996), ¸¶ÄÉÆÃ PR ÇÁ·Î±×·¥ ±âȹÀ» À§ÇÑ Àü·«Àû ¿¬±¸, ¡¸±¤°í¿¬±¸¡¹ , º½È£, 179-209.
ÀÌÁØÀÏ, ±èÇϸ®(2000), TVÇÁ·Î±×·¥¿¡¼ Á¦Ç°¹èÄ¡ÀÇ È¿°ú¿¡ °üÇÑ ¿¬±¸, ¡¸Çѱ¹¾ð·ÐÇÐ ¿¬±¸¡¹ , Á¦2È£, 182-201.
ÀÌȸ¿í, À̰æÅ¹(2001), Á¦Ç°¹èÄ¡ÀÇ ÀÌ·ÐÀû °íÂû, ¡¸±¤°í¿¬±¸¡¹ , Á¦52È£, 91-111.
ÇÑÁ¤È£(2001), ±â¾÷ ¸¶ÄÉÆÃ PR(MPR)ÀÇ °³³ä°ú Àü·«, ¡¸Çѱ¹PR±â¾÷ Çùȸ ¼¼¹Ì³ª¡¹ .
È«Àç¿í(1996), TV±¤°íÀÇ ±æÀÌ¿Í È¥Àâµµ°¡ ±¤°íÈ¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¡¸±¤°íÇבּ¸¡¹, 7(1), 155-183.
2. ±¹¿Ü¹®Çå
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2) ³í¹®
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