¼ÒºñÀÚ °üÁ¡¿¡¼­ÀÇ ºê·£µå ÀÚ»ê ÃøÁ¤°ú ±¸¼º¿äÀΰ£ ¿µÇâ°ü°è

Âü°í¹®Çå

±¹³»¹®Çå

°í±¤È£ (1996). ±¤°í¿Í ÆÇÃËÀÌ ºê·£µå Àڻ꿡 ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸. ¼­¿ï´ë ¼®»ç ÇÐÀ§³í¹®.

±è°è¼ö (2002). AMOS ±¸Á¶¹æÁ¤½Ä ¸ðÇüºÐ¼®, ¼­¿ï: SPSS¾ÆÄ«µ¥¹Ì.

°­º´¼­ (2002). ÀΰúºÐ¼®À» À§ÇÑ ¿¬±¸¹æ¹ý·Ð, ¼­¿ï: ¹«¿ª°æ¿µ»ç.

±èÁ¤±¸ (1998). ºê·£µå °³¼ºÀ» ÅëÇÑ ±¤°íÀü·« ¿¬±¸. ±¤°íÇבּ¸, 9(1), 37-52.

±èÁ¤±¸, ¾È¿ëÇö (2000). ºê·£µå ¸Å¼ºÀÇ FCB ¸ðµ¨¿¡ µû¸¥ ¿ªÇÒ¿¡ °üÇÑ ¿¬±¸. ±¤°íÇבּ¸, 11(4), 65-85.

°­¹Î¾Æ (2002), ÀÎÅÍ³Ý ºê·£µå Àڻ갡ġ¿¡ °üÇÑ ¿¬±¸. ¼­¿ï¿©´ë ¼®»çÇÐÀ§³í¹®.

±è¼ºÇÊ (2000). ÀÎÅÍ³Ý »ó¿¡¼­ ¼ÒºñÀÚÀÇ ºê·£µå ¼±ÅÿäÀο¡ °üÇÑ ¿¬±¸: ±¹³»ÀÇ Æ÷ÅлçÀÌÆ®¸¦ Áß½ÉÀ¸·Î. ÀÎÇÏÇÐ ¼®»çÇÐÀ§³í¹®.

±è¿ëÁØ, ¹ÚÀ¯½Ä (1996). ºê·£µå ÀÚ»ê ÃøÁ¤¿¡ °üÇÑ ÀÌ·ÐÀû °íÂû°ú ½ÇÁõ¿¬±¸. Marketing Communication Review, 2(1), 20-42.

±èÀ¯°æ (2000). ºê·£µå °³¼ºÀÇ À¯Çü°ú ¿µÇâ¿äÀο¡ °üÇÑ ¿¬±¸: Á¦Ç° Ư¼º°ú ¼ÒºñÀÚ ¿äÀÎÀ» Áß½ÉÀ¸·Î. ±¤°í¿¬±¸ 49, 29-53.

±èÀ¯°æ, Çã¿õ, ±è¿î (2001) eBrand·Î¼­ÀÇ ÀÎÅÍ³Ý À¥»çÀÌÆ®ÀÇ °³¼º°ú °áÁ¤¿äÀο¡ °üÇÑ ¿¬±¸. Çѱ¹¾ð·ÐÇк¸, 45. 229-276.

±è¿î (2001). ÀÎÅÍ³Ý ºê·£µå °³¼º¿¡ ´ëÇÑ ¿¬±¸: Ŭ¸¯ ¾Ø Ŭ¸¯ ºê·£µå¸¦ Áß½ÉÀ¸·Î. Çѱ¹ ¿Ü ±¹¾î´ë ¼®»çÇÐÀ§ ³í¹®

±èÀçÀÏ (2001). ÀÎÅͳݸ¶ÄÉÆÃ, ¼­¿ï: ¹Ú¿µ»ç

±èÁÖÈ£ (1999). ºê·£µå ÀÚ»ê ÃøÁ¤¿¡ ´ëÇÑ ½ÇÁõ¿¬±¸ ¹× ±¤°í°¡ ºê·£µå ÀÚ»ê ±¸Ãà¿¡ ¹ÌÄ¡´Â ¿µÇâºÐ¼® ±¤°íÇб¸, 10(1), 1-209

±èÃáÈ£ (2000). ±â¾÷ À¥»çÀÌÆ® ±¸Ãà ¸ñÀûº° À¥ °í°´ À¯ÁöÀü·« ¼±È£µµ ¿¬±¸. Áß¾Ó´ë ±¹Á¦°æ ¿µ´ëÇпø ¼®»çÇÐÀ§³í¹®.

±èÇüÅà (1999). ÀüÀÚ»ó°Å·¡ ¸¶ÄÉÆÃÀü·«, ¼­¿ï: »ï°¢Çü.

³²»ó½Å, À±Á¾¿í (2000). ÀÎÅÍ³Ý ±¤°í¿Í ¸¶ÄÉÆÃ, ¼­¿ï: ÇѺû¹Ìµð¾î.

³ëÀå¿À (1994). ºê·£µå ¸¶ÄÉÆÃ, ¼­¿ï: »ç°èÀý.

³ëÇüÁø (2002). SPSS/AMOS¿¡ ÀÇÇÑ »çȸÁ¶»çºÐ¼®, ¼­¿ï: Çü¼³ÃâÆÇ»ç.

¹Ú±â³² (2000). ÀÎÅÍ³Ý ºñÁî´Ï½ºÀÇ È°¼ºÈ­¸¦ À§ÇÑ ¼¼ °¡Áö ±â¹Ý¿¬±¸. °æÈñ´ë ¹Ú»çÇÐÀ§ ³í¹®.

¹Ú¹®±â (2001.1. ºê·£µå ÀÚ»ê °¡Ä¡. ¸¶ÄÉÆÃ 10¿ùÈ£. http://www.kmarketing.co.kr/mag/ index.html

¹ÚÂù¼ö (2000). ¸¶ÄÉÆÃ ¿ø¸®, ¼­¿ï: ¹ý¹®»ç.

½ÉÁ¤¹Î (2001). e-ºê·£µå Ãæ¼ºµµ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ¿äÀο¡ °üÇÑ ¿¬±¸. ¼­¿ï´ë ¼®»çÇÐÀ§ ³í¹®.

¾È´ëȸ, ±è±âÈÆ (1999). ±¤°í°¡ ºê·£µå Àڻ꿡 ¹ÌÄ¡´Â ¿µÇâ. ±¤°í¿¬±¸, 44, 89-104.

¿©ÁØ»ó (2000a). e¼ÒºñÀÚÇൿ ÀÌÇØÇϸé eºê·£µå ¼º°øÀÌ º¸ÀδÙ. ÁÖ°£°æÁ¦, 587(9¿ù6ÀÏ), 3743.

¿©ÁØ»ó (2000b). ¼º°øÀûÀÎ eºê·£µå ±¸ÃàÀ» À§ÇÑ Ã¼Å©Æ÷ÀÎÆ®. LG°æÁ¦¿¬±¸¼Ò Àü·«±âȹ¼­.

¿Àâȣ (1999). Çѱ¹ 10´ë ÀÎÅÍ³Ý ±â¾÷ ºê·£µå °¡Ä¡ºÐ¼®. 1ºÎ µðÁöÅÐ °æÁ¦ ½Ã´ëÀÇ ºê·£µå Àü·«. en@able, 8¿ùÈ£. http://www.kr.docs.yahoo.com/docs/pr/release617.html.

À±¼ºÁØ (2000). ¼º°øÀûÀÎ À¥ºê·£µå ±¸Ãà¿¡ ´ëÇÑ Á¢±Ù¹æ¹ý. ¸¶ÄÉÆÃ, 4¿ùÈ£, 43-48.

À̱ºÈñ (2001). »çȸ°úÇבּ¸¹æ¹ý·Ð, ¼­¿ï: ¹ý¹®»ç.

ÀÌÁ¾È£, ±è¹®ÅÂ, ±è¹ÌÇý (2000). ÀÎÅÍ³Ý ºê·£µå ÀÚ»ê ±¸Ãà¹æ¾È¿¡ ´ëÇÑ ¿¬±¸. ºÎ»ê´ë °æ¿µ?°æÁ¦¿¬±¸, 19(1), 263-279.

ÀÌÁÖÈ£, ±è»ó¿ì (1999). ÀÎÅÍ³Ý ºñÁî´Ï½º °ñµç »çÀÌÆ®, ¼­¿ï: ¸ÅÀϰæÁ¦½Å¹®»ç.

ÀÌÁö¿í (2002) ºê·£µå °³¼ºÀÌ ºê·£µå ¼±È£µµ¿¡ ¹ÌÄ¡´Â ¿µÇ⿬±¸: ÀÎÅÍ³Ý °Ë»öÆ÷ÅÐÀ» Áß½ÉÀ¸·Î, °æÈñ´ë ¼®»çÇÐÀ§³í¹®.

ÀÌÈï½Â (2001). À¥ºê·£µå ÀÚ»êÀÇ ±¸¼º¿äÀÎ ¹× °áÁ¤¿äÀο¡ °üÇÑ ½ÇÁõÀû ¿¬±¸. ¼­¿ï½Ã¸³´ë ¼®»çÇÐÀ§³í¹®.

ÀÌÇõ (2000). ÀÎÅÍ³Ý ºñÁî´Ï½º ±â¾÷ÀÇ ºê·£µå ÀÚ»ê ±¸Ãà¿¡ °üÇÑ ¿¬±¸. °æÈñ´ë °æ¿µ´ëÇпø ¼®»çÇÐÀ§³í¹®

ÀӾ𼮠(2000). °í°´°ü¸®(CRM)¸¦ Ȱ¿ëÇÑ e-Branding Àü·«. Marketing Communication Review, 6(2), 35-50.

À念 (1999). °æ¿µ»ç·Ê: eBay ÀÎÅÍ³Ý °æ¸ÅÀÇ ´ë¸í»ç, »ï¼º°æÁ¦¿¬±¸¼Ò º¸°í¼­.

Á¤ºÎÇö (2000). ÀÎÅÍ³Ý À¥»çÀÌÆ® Æò°¡¸ðµ¨¿¡ °üÇÑ ¿¬±¸. Áß¾Ó´ë ±¹Á¦°æ¿µ´ëÇпø ¼®»ç ÇÐÀ§³í¹®.

Á¶Áö¿ø (2000). ÀÎÅÍ³Ý ºñÁî´Ï½º »ê¾÷ÀÇ ºÐ·ù ¹× ÇöȲ. Á¤º¸Åë½ÅÁ¤Ã¥, 12(6), 29-45.

Á¶Çü¿À, ±èÈñÁø, ³ª¿îºÀ (1998). ÅÚ·¹ºñÀü ±¤°í¿¡ ´ëÇÑ ¼ÒºñÀÚÀÇ ¹ÝÀÀÀÌ »óÇ¥Àڻ꿡 ¹ÌÄ¡´Â ¿µÇâ. ¸¶ÄÉÆÃ¿¬±¸, 13(1), 173-197.

ÃÖÁö¼± (2001). Áö°¢Àû ?»óȲÀû °æÀï°­µµ°¡ eºê·£µå ÀÚ»ê°ú eºê·£µå ¼±Åà °ü°è¿¡ ¹ÌÄ¡´Â Á¶ÀýÀû ¿ªÇÒ¿¡ °üÇÑ ¿¬±¸. ÀÌÈ­¿©´ë ¼®»çÇÐÀ§³í¹®.

ÃÖȯȣ (2002). ºê·£µå ±¸¼º¿ä¼Ò¿Í Flowº¯¼ö°¡ ÀÎÅÍ³Ý ºê·£µå Àڻ꿡 ¹ÌÄ¡´Â ¿µÇâºÐ¼®. °í·Á´ë ¼®»çÇÐÀ§³í¹®

È«¼º¹Î (2000). e-BusinessÀÇ ¼¼°è http://www.cheil.co.kr


±¹¿Ü¹®Çå

Aaker, D. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press. ¸¶ÄÉÆÃ Ä¿¹Â´ÏÄÉÀ̼ǿ¬±¸È¸ ¿ª. (1992). ºê·£µå ÀÚ»êÀÇ Àü·«Àû °ü¸®, ¼­¿ï: ³ª³²

Aaker, D. (1996). Building Strong Brands. New York: The Free Press. KOTIC ¿ª. (1996). °­·ÂÇÑ ºê·£µåÀÇ ±¸Ãà, ¼­¿ï KOTIC(Çѱ¹»óÇ¥ÀÚ·á¼¾ÅÍ).

Aaker, D., & Joachimsthaler, E. (2000). Brand Leadership. New York: The Free Press.

Aaker., J. (1997). Dimension of Brand Personality. Journal of Marketing Research, 34(Aug.) 347-356.

Anantachart, S. (1998). A Theoretical Study of Brand Equity: Reconceptualizing and Measuring the Construct from an Individual Consumer Perspective, Unpublished Doctoral Dissetation, University of Florida.

Biel, A. (1993). Converting Image into Equity. In D. Aaker, & A. Biel(eds.) Brand Equity & Advertising: Advertising' Role in Building Strong Brands, (67-82). New Jersey: Lawrence Erlbaum Associate Publishers.

Carpenter, P. (2000). eBrands-Building an Intemet Business at Breakneck Speed. ±èÅÂÇö ¿ª. (2000). eºê·£µå: °­·ÂÇÑ ÀÎÅÍ³Ý ºê·£µå ±¸ÃàÀ» À§ÇÑ Àü·«°ú Àü¼ú, ¼­¿ï: ¼¼Á¾¼­Àû.

Cobb-Walgren, C., Ruble, C., & Donthu, N. (1995). Brand Equity, Brand preference, and Purchase Intent. Journal of Advertising, 24(3), 25-40.

Dawar, N., & Madan, M. (2000). Impact of product-harm Crises on Brand Equity: The Moderating Role of Consumer Expectations. Journal of Marketing Research, 37(May), 215-226.

Farquhar, P (1989). Managing Brand Equity. Marketing Research, 1(Sep), 1-11.

Franzen, M. (1998). Brand Equity. SWOCC Research paper. Amsterdam: SWOCC, University of Amsterdam.

Hanson, W. (2000). The Principle of Internet Marketing, South-Westem College Publishing.

Heilman, C., Bowman, D., & Wright, G. (2000). The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market. Jpurnal of Marketing Research, 37(May), 139-155.

Hoffman, D., & Novak, T. (1996). Marketing in Hypermedia Computer-mediated Environments: Conceptual Foundations. Journal of Marketing, 60(Jul.), 50-68.

Holden, S. (1992), Brand Equity through Brand Awareness: Measuring and Managing Brand Retrieval. Dissertation Abstract International, 54, Doctorial Dissertation, University of Florida.

Kamakura, W., & Russell, G. (1993). Measuring Brand Value with Scanner Data. International Journal of Research in Marketing, 10, 9-22.

Keller, K. (1993). Conceptualizing, Measuring and Managing Customer based Brand Equity. Journal of Marketing, 57(1), 1-22.

Keller, K. (1998). Strategic Brand Management: Building, Measuring and Managing Brand Equity. New Jersey: Prentice-Hall Inc. ºê·£µå¾ØÄÄÆÛ´Ï ¿ª. (2001). ºê·£µå ¸Å´ÏÁö¸ÕÆ®, ¼­¿ï: ºê·£µå¾ØÄÄÆÛ´Ï.

Keller, K. (2000). The Brand Report Card. Harvard Business Review, Jan./Feb.

Kirmani, A., & Zeithaml, V. (1993). Advertising, Perceived Quality and Brand Image. In D. Aaker, & A. Biel(eds). Brand Equity & Advertising: Advertising' Role in Building Strong Brands, (143-161). New Jersey: Lawrence Erlbraum Associate Publishers.

Kotler, P. (1991). Principle of Marketing, New Jersey: Prentice-Hall.

Krishnan, H. & Chakravarti, D. (1993). Varieties of Brand Memory Induced by Advertising: Determinants, Measures and Relationships. In Aaker, D. & Biel, A?.(eds). Brand Equity & Advertising: Advertising' Role in Building Strong Brands, (216-2l7). New Jersey: Lawrence Erlbraum Associate Publishers.

Lane, V., & Jacobson, R. (1995). Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity. Journal of Marketing, 59(Jan.), 63-77

Lemon, K., Rust, R, & Zeithaml, V. (2001). What Drives Customer Equity. Marketing Management, 10(Spr.), 20-25.

Longman, K. (1995). Putting a Price on a Brand. New York: ARF Equity Workshop Paper

Martin, G., & B.own, T (1991). In Search of Brand Equity: The Conceptualization and Measurement of the Brand Impression Construct. Marketing Theory and Applications, 2, 431-438.

Morgan, R. (1999). A Consumer-oriented Framework of Brand Equity and Loyalty. Journal of the Marketing Research Society, 42(Win), 65-78.

Na, W., Marshall, R., & Keller, L. (1999). Measuring Brand Power: Validating a Model for Optimizing Brand Equity. Journal of Product & Brand Management, 8(3), 170-184.

Nedungad, P. (1990). Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations. Journal of Consumer Research, 17(3).

Movak, T., Hoffman, D., & Yung, Y (1999). Measuring the Customer Experience in Online Environment: A Structural Modeling Approach, paper accepted for publication in Marketing Science special issue on Marketing Science and the Internet, SAS Institute Inc.

Oliver, R. (1997). Whence Consumer Loyalty?. Journal of Marketing, 63(Special Issue), 33-34.

Park, C. (1992). Estimation and Prediction of Brand Equities through Survey Measurement of Consumer Preference Structures. Unpublished Doctorial Dissertation, Stanford University.

Park, C., & Srinivasan, V. (1994); A Survey-based Method for Measuring and Understanding Brand Equity and its Extendibility. Journal of Marketing Research, 31(May), 271-288.

Park, C., Jaworski, B., & Maclinnis, D. (1986), Strategic Brand Concept-image Management. Journal of Marketing, 7(Oct), 135-145.

Rao, A., Qu, L., & Ruekert. E. (1999). Signaling Unobservable Product Quality through a Brand Ally. Journal of Marketing Research, 36(May), 258-268.
Ries, A., & Ries, L. (2000). The 11 Immutable Laws of Internet Branding, New York: Harper Business.

Rossiter, J., & Percy, L. (1987). Advertising and Promotion Management, New York: McGraw-Hill.

Smith, W., & Schulman, Y. (1991). Thinking about Brand Equity and Analysis of Customer Transaction. ARF Third Annual Advertising and Promotion Workshop, Feb., 5-6.

Simon, C., & Sullivan, M. (1993). The Measurement and Determinants of Brand Equity: A Final Approach. Marketing Science, 12(Win.), 28-52.

Simons, P. (1997). Sizing up a Brand's Equity. Marketing Week, 20(Oct.), 38-39.

Srivastava, R., & Shocke., A. (1995). Brand Equity: A Perspective on Its Meaning and Measurement. Marketing Science Institute, 91-124.

Timmers, P (1998). Business Models for Electroni. markets. Electronics markets, 8(2). 3-8. http: //www.commerce.net/research/reports/1998/98_21_n.html.

Wells, W., Bernett, J., & Moriarty, S. (1992). Advertising, 2nd ed. New Jersey: Prentice
Englewood Cliffs.

Yoo, B., Donthu, N., & Lee, S. (2000). An Examination of selected Marketing Mix Elements and Brand Equity. Journal of Academy of Marketing Science, 28(2), 195-211.

Zeithaml, A. (1988). Consumer Perception of Price, Quality and Value: A Mean-end Model and Synthesis of Evidence. Journal of Marketing, 52(Jul.), 2-22.

±âŸÀÚ·á

ºê·£µåÄÁ¼³ÆÃ http://www.metabranding.com

Interbrand (1992). World's Greatest Brands: An International Review. New York: John Wiley & Sons.

Marketing Science Institute (1989). Review. Marketing Science Institute, Fall.

USweb http://www.usweb.com

Young & Rubicam (1996). http://www.yr.com/Knowledge/bav2.php

°¢ ±â°üÀÇ ºê·£µå ¼øÀ§Á¶»ç °á°ú

Çѱ¹´É·üÇùȸÄÁ¼³ÆÃ 2001 KCSI(Çѱ¹°í°´ ¸¸Á·µµÁö¼ö) Á¶»ç°á°ú http://www.kcsi.or.kr

Çѱ¹´É·üÇùȸÄÁ¼³ÆÃ 2002 K-BPI(Çѱ¹ºê·£µåÆÄ¿öÁö¼ö) Á¶»ç°á°ú http://www.kbpi.or.kr.

Çѱ¹»ý»ê¼ºº»ºÎ 2002 NCSI (±¹°¡°í°´¸¸Á·µµÁö¼ö) Á¶»ç°á°ú http://www.ncsi.or.kr

100hot http://www.100hot.co.kr

·©Å©¼­ºê http://www.rankserv.co.kr

ÀÎÅÍ³Ý¸ÅÆ®¸¯½º http://www.internetmatrix.co.kr

´ÙÀ½ ÆäÀÌÁö·Î