참고문헌
1. 국내문헌
김원수 (1986). 광고학개론. 서울: 경문사.
김철민, 이영철 (1997). 가치체계에 따른 소비자 유형화. 광고연구, 36, 39-66.
김충현 (1996). 대인 영향력에 대한 소비자의 민감성이 광고 및 브랜드 태도에 미치는 영향. 광고학 연구, 7(2),
7-41.
김흥규 (1998). 한국 소비자의 가치체계연구: 궁극적 가치와 소비신념의 가치구조를 중심으로. 광고학 연구, 9(4).
57-82.
변승협 (2000). LG애드 브랜드 진단시스템(LG-BREMS). 사보 LG애드, 7-8, 50-55.
신강균 (1997). 광고전략개발을 위한 래더링의 가치단계 분석. 한양대학교 대학원 박사 학위 논문
오리콤 마케팅 컨설팅팀 (1992). Laddering Technique에 의한 목표 소비자 집단의 지배적 지각경향에
관한 연구. 광고연구(가을호). 159-176.
이신철 (1989). 수단-목표 연결 이론을 이용한 광고전략 설계에 관한 연구. 서울 대학교 대학원 석사논문
유강석 (1992). 래더링을 이용한 광고전략의 평가와 설계. 서울 대학교 대학원 석사논문
조형오 (1996). 한국인의 라이프 스타일 유형분류 및 소비행동에 대한 연구. 소비자학 연구. 7(2), 223-242.
한상만 (1997). Laddering 분석기법을 통한 Theme 개발에 관한연구: 호텔서비스를 중심으로, 광고학
연구, 8(2), 9-29
한은경 (2002). 한일 월드컴 사이트 이용의 결정요인에 관한 연구, 광고연구, 56, 52-80.
2.외국문헌
Antretter, C. & Vallaster, C. (1998). In Search for Pan-European
customer segments: using means-end theory to determine the degree
of convenience food product standardization. Australia and New Zealand
Marketing Academy, Otago, Dunedin, 81-87.
Beatty, S., Kahle, L. R., Homer, P. & Misra, S. (1985). Alternative
Measurement Approaches to Consumer Values: The List of Values and
the Rokeach Value Survey. Psychology and Marketing, 3, 181-200.
Bech-Larsen, T. (2000). Model-based development and testing of
advertising messages: A comparative study of two campaign proposals
based on the MECCAS model and a conventional approach. MAPP working
paper; no. 74.
Becker, B. W., & Cannor, P. E.(1981). Personal value of the
heavy user of mass media. Journal of Advertising Research, 21(October),
37-43.
Botschen, G., & Thelen, E. (1998). Hard versus soft laddering:
Implications for appropriate use. In New Development and Approaches
in Consumer Behavior Research (eds. Balderjahn, I., Mennicken, C.,
& Vernette, E.), London.
Botschen, G., & Hemetsberger, A. (1998). Diagnosing Means-End
Structures to Determine the Degree of Potential Marketing-Program
Standardization. Journal of Business Research, 42(June, 2). 151-159.
Claeys, C., Swinnen, A., & Abeele, P. (1990). Consumer's means-end
chains for think and feel products. Onderzocksrapport nr. 9018,
Katholieke Universiteit Leaven.
Cohen, J. B. (1979). The structure of product attributes: Defining
attribute dimensions for planning and evaluation. In A. D. Shocker
(Ed.), Analytic approaches to product and market planning (pp. 54-86).
Cambridge, MA: Marketing Science Institute.
Day, G.S. (1990), Market Driven Strategy, Free Press: New York,
NY.
Doucette, W. R., & Wiederholt, J. B. (1992). Measuring Proudct
Meaning for Prescribed Medication Using a Means-End Chain Model,
Journal of Health Care Marketing, 12, 48-54.
Drucker P. F. (1985). Innovation an Entrepreneurship. Harper and
Row: New York.
Fishbein, M. A. & Ajzen, I. (1975). Belief, Attitude, intention,
and behavior: An introduction to theory and research. Reading, Ma:
Addison-Wesley.
Geistfeld, L. V., Sproles, G. B., & Badenhop, S. B. (1977).
The concept and measurement of hierarchy of product charateristics.
In H. K. Hunt(Ed.),Advances in consumer research, Vol. 5 (pp. 302-307).
Ann Arbor, MI: Association for Consumer Research.
Gengler, C. E.(1990). An architectural perspective on advertising
strategy. Unpublished dectoral dissertation, University of Texas-Dallas.
Gengler, C. E., Klenosky, D. B., & Mulvey, M. S. (1995). Improving
the graphic representation of means-end results. International Journal
of Research in Marketing, 12, 245-256.
Gengler, C. E., & Reynolds, T. R. (1989). Consumer understanding
and advertising stategy: Analysis and strategic translation of laddering
data. Journal of Advertising Research, 35, 19-33.
___________&___________ (1993). A structural model of advertising
effects. In A. Mitchell(Ed.), Advertising exposure, memory, and
choice. Hillsdale, NJ: Lawrence Erlbaum Associates.
___________&___________ (1995). Consumer understanding and
advertising strategy: Analysis and strategic translation of laddering
data. Journal of Advertising Research, 35, 19-33.
Grunert, K. G., Beckmann, S. C. & Sorensen, E. (1995). Means-End
Chain and Laddering: An Inventory of Problems and an Agenda Research.
In Lawrence Erlbaum Associates(Eds.), Understanding Consumer Decision
Making(p. 87). Publishers, Mahwah, NJ.
Grunert, K. G., & Grunert, S. C. (1995). Measuring subjective
meaning structures by the laddering method: Theoretical considerations
and methodological problems. International Journal of Research in
Marketing, 12, 209-225.
Grunert, K. G. & Juhl, H. S. (1995). Values, environmental
attitudes, and buying of organic foods, Journal of Economic psychology,
Vol.16, NO. 1.
Grunert, K. G., Sorensen, E. & Grunert, S. C. (1995). Means-end
chain and laddering: An inventory of problems and an agenda for
research, MAPP Working Paper No. 34, Aarhus School of Business.
Gutman, J. (1982). A means-end chain model based on consumer categorization
processes. Journal of Marketing, 46, 60-72.
_____________ (1984). Analyzing consumer orientation toward beverage
through means-end analysis. Psychology and Marketing, 1(3/4), 23-43.
_____________ (1990). Adding meaning to values by directly assessing
value-benefit relationship. Journal of Business Research, 20, 153-160.
_____________ (1991). Exploring the linkages between consequences
and values, Journal of Business Research, 22, 143-149.
Gutman, J., & Reynolds, T. J. (1979). An investigation of the
levels of congitive abstraction utilized by consumers in product
differentiation. In J. Eighmey(Ed.), Attitude research under the
sun (pp. 128-150). Chicago: American Marketing Association.
Gutman, J., & Vinson, D. E. (1979). Value Structures and Consumer
Behavior. Advances in Consumer Research, 6, 335-39.
Haley, R. I. (1968). Benefit segmentation: A decision oriented
research tool. Journal of Marketing, 32, 30-35.
Hansen, F. (1999). Testing communication effects. Working paper
1998/2. Copenhagen: Copenhagen Business school, Department of Marketing.
Hirschman, E. C. (1979). Attributes of attributes and layers of
meaning. In J. C. Olson (Ed.), Advances in consumer research, Vol.
7 (pp. 7-12). Ann Arbor, MI: Association for Consumer Research.
Holbrook, M. B. & Batra, R. (1987). Assessing the role of emotions
as mediators of consumer responses to advertising, Journal of Consumer
Research, 14(Dec), 404-420.
Homer P. and Kahle L.R. (1988), A Structural Equation Test of the
Value-Attitude-Behavior Hierarchy, Journal of Personality and Social
Psychology, 54, 4, 638-646.
Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior.
New York: Wiley.
Huber, F., Herrmann, A., & Beckmann, S. C. (2000). Affective
influence on information processing style: A means-end analysis,
ANZMAC Visionary Marketing for the 21st Century: Facing the Challenge,
558-562.
Inglehart, R. (1985). Aggregate stability individual-level flux
in mass belief systems: The level of analysis paradox. American
Political Science Review, 79, 97-116.
Johar, G. V., Holbrook, G. & Stern,m B. B. (1999). The myth
of creative advertising design: Theory, process, and outcome.
Kelly, G. (1955). The psychology of personal constructs. Vols.Ⅰ
and Ⅱ. New York: W. W. Norton.
Kahle, L. R. (1983). Social Value and Social Change: Adaption to
Life in America, New York: Praeger.
Kahle, L. R., Beatty, S. E., & Homer, P. (1986). "Alternative
Measurement Approachs to Consumer Values: The List of Values(LOV)
and Values and Lifestyles(VALS)," Journal of Consumer Research,
13, 405-409.
Myers, J. M. (1976). Benefit structure analysis: A new tool for
product planning, Journal of Marketing, 40, 23-32.
Novak, T. P. & Macvoy, B. (1990). On Comparing Alternatives
Segmentation Schemes: The List of Values(LOV) and Values and Life
Style(VALLS). Journal of Consumer Research, Chicago, ILL: University
of Chicago Press, V. 17. 105-109.
'Guinn, T. C., Allen, C. T., & Semenik, R. J. (1998). Advertising,
South-Western College Publishing: Cincinnati, Ohio.
Olson, J. C. (2000). Digging Deeper: Qualitative Tools For Better
Understanding Your Customers, ISBM Market Research Consortium: Pittsburgh,
Pennsylvania.
Olson, J. C. & Muderrisoglu. A. (1979). The stability of responses
obtained by free elicitation: Implications for measuring attribute
salience and memory structure. In: W L. Wilkie (Ed.), Advances in
consumer research, pp. 269-275. Ann Arbor, MI: Association for Consumer
Research.
Olson, J. C., & Reynolds, T. J. (1983). Understanding consumers'
cognitive structure: Implications for advertising strategy. In L.
Percy & A. Woodside(Eds.) Advertising and consumer psychology(pp.
77-90). Lexington, MA: Lexington Books.
______________ (2001). The Means-End Approach to Understanding
Consumer Decision Making, In Lawrence Erlbaum Associates(Eds.),
Understanding Consumer Decision Making(pp. 3-20). Publishers, Mahwah,
NJ.
Peter, J. P., & Olson, J. C. (1987). Consumer behavior: Marketing
strategy perspectives. Richard Irwin, Inc.
______________ (1993). Consumer behavior, 3rd ed. Homewood. IL:Irwin.
______________ (1999). Consumer's product knowledge and involvement.
In Consumer behaivor and marketing strategy, 3rd Edition(pp. 63-91).
Homewood, IL: R. D. Irwin.
Petty, R. E. & Cacioppo, J. T. (1986). The Elaboration Likelihood
Model of Peruasion, NY: Spring Verlag.
Pieters, R., Baumgartner, H. & Stad, H. (1994). Diagnosing
means-end structures: The perception of word-processing software
and the adaptive-innovative personality of managers. In: J. Bloemer,
J. Lemmink, & H. Kasper (Eds.), 23rd EMAC conference 17-20 May,
2.. 749-763. Maastricht: European Marketing Academy.
______________ (1995): Diagnosing means-end structures: The perception
of word-processing software and the adaptive-innovative personality
of managers. In J. Bloemer, J. Lemmink & H. Kasper(Ed.), 23rd
EMAC conference, 2(pp. 749-763). Maastricht, Netherlands: European
Marketing Academy.
Pitts, R. E. & Woodside, A. G. (1983). Personal Value Influences
on Consumer Product Class and Brand Preferences. The Journal of
Social Psychology, 119, 37.
Porter, M. E. (1980). Competitive Strategy: Techniques for analyzing
industries and competitors. Free Press, New York, NY.
______________ (1985). Competitive Advantage. Free Press, New York,
NY.
______________ (1998). Competitive Advantage: Creating and Sustaining
Superior Performance. Free Press, New York, NY.
Ratchford, B. T. (1987). New insights about the FCB GRID. Journal
of Advertising Research, 27, 24-28.
Reynolds, T. J. (1985). Implications for value research: A micro
vs. macro perspective. Psychology and marketing, 2, 4, 297-305.
Reynolds, T. J., & Craddock, A. B. (1988). The application
of the model to the development and assessment of advertising strategy.
Journal of Adertising Research, 28, 2, 43-54.
Reynolds, T. J., Dethloff, C., & Westberg, S. J. (2001), Advancements
in Laddering, Understanding Consumer Decision Making: The Means-End
Approach to Marketing and Advertising Strategy, Lawrence
Reynolds, T. J., & GEngler, C. E. (1991). A strategic framework
for assessing advertising: The animatic vs. finished issue. Journal
of Advertising Research, 31, 5, 61-71.
Reynolds, T. J., & Gutman, J. (1984). Advertising is image
management. Journal of Advertising Research, 24, 1, 27-36.
______________ (1988). Laddering theory, methods, analysis, and
interpretation. Journal of Advertising Research, 2, 11-31.
Reynolds, T. J., & Jamieson, L. (1985). Image representations:
An analytical freamework. In J. Jacoy & J. Olson(Eds.), Perceived
quality of products, services and stores (pp. 115-138). Lexington,
MA: Lexington Books.
Reynolds, T. J., & Olson, J. C. (2001). Understanding Consumer
Decision Making: The Means-End Approach to Marketing and Advertising
Strategy, Lawrence Erlbaum Associates, Publishers, Mahwah.
Reynolds, T.J., & Rochon, J. (1991). Means-end based advertising
research: Copy testing is not strategy assessment, Journal of Business
Research, 22, 131-142
Reynolds, T. J., & Whitlark, D. B. (1995). Applying Laddering
Data to Communications Strategy and Advertising Practice, Journal
of Advertising Research, July/August.
Roehrich, G., & Vallette-Florence, P. (1991). A weighted cluster-based
analysis of direct and indirect connections in means-end chains:
An application to lingerie retail. In K. G. Grunert & P. Vallette-Florence
(Eds.), Workshop on values and lifestyle research in marketing,
Burssels, Belgium: EIASM.
Rokeach, M. (1968). Beliefs, attitudes and values. San Francisco:
Jossey Bass.
______________ (1973). The nature of human values. New York: Free
Press.
Rokeach, M., and B. J. Ball-Rokeach, (1989). Stability and Change
in American Value Priorities, 1968-1981. American Psychologist,
44, 775-784.
Schultz, D. & Tannenbaum, S. I. (1988). Essentials of advertising
strategy. Lincolnwood, IL: NTC Publishing.
Schwartz, S. H. & Bilsky, W. (1987). Toward a universal psychological
Structure of human values. Journal of Personality and Social Psychology.
53(3). 550-563.
Slater, S. F. & Narve, J. C. (1998). Customer-led and market-oriented:
let's not confuse the two. Strategic Management Journal, 19(10),
1001-1006.
Stern, P. C. & Dietz, T. (1994). The value basis of environmental
concern. Journal of Social Issues, 50, 65-84.
Stern, B. B. (1994). A Revised Communication Model for Advertising:
Multiple Dimensions of the Source, the Message, and the Recipient.
Journal of Advertising, June, 5-15.
Solomon, M. R. (1999). Consumer Behavior: Buying, Having, and Being
(4th Eds.), Prentice Hall: Upper Saddle River, NJ.
Ter Hofstede, Audenaert, Steenkamp, and Wedel, (1998). An investigation
into the association pattern technique as a quantitative approach
to measuring means-end chain. International Journal of Research
in Marketing, 15, 37-50.
Vallette-Florence, P., & Rapacchi, B. (1990). Improving means-end
chain analysis using graph theory and correspondence analysis. Journal
of Advertising Research, 31(1), 30-45.
Vanden-Abeele, P. (1990). Means-end study of dairy consumption
motivation. No. EC Regulation 1000/90-43ST). EC.
Vinson, D. E., Scott, J. E., & Lamont, L. M. (1977). The role
of personal values in marketing and consumer behavior. Journal of
Marketing, 41, 44-50.
Vinson, D. E. & Munson, J. M.(1976). Personal Values: An approach
to market segmentation, in K. L. Bernhardt(Ed.), Marketing1877-1976
and Beyond, 313-318. Chicago: American Marketing Association.
Vinson, D. S., Munson, J. M. & Nakanishi, M. (1977). An Investigation
of the Rokeach Value Survey for Consumer Application. Consumer Research,
Vol. 4. 247-252.
Wright, J. S., Winter, Jr., W. L., & Zigler, S. K. (1982).
Advertising(5th ed.), McGraw-Hill: New York, NY.
Walker, B. A., & Olson, J. C. (1991). Means-end chains: Connecting
product with self. Journal of Business Research, 22, 111-119.
Young, S., & Feigen, B. (1975). Using the benefit chain for
improved strategy formulation. Journal of Marketing, 39(3), 72-74.
3.기타자료
http://www.peple-bridge.co.kr
http://www.lgad.com
http://www.cnnsi.com
광고용어사전 (2000)
|
