(The) global marketing strategy for mobile phone manufacturers :a comparative study of Nokia in Korea and Thailand : À̵¿ÀüÈ­ Á¦Á¶¾÷ÀÚ¸¦ À§ÇÑ ¼¼°è¸¶ÄÉÆÃ Àü·« : Çѱ¹°ú ű¹¿¡¼­ Nokia¿¡ ´ëÇÑ ºñ±³ ¿¬±¸

ÁÖ¼®

1 Table 1-1 is summarized from several sources.

2 Source: Survey conducted by Peter D. Hart Research Associates, Washington D.C. in February 2000.

3 The grey market is that products are sold by independent vendors or smuggled devices. It has flourished in Thai mobile phone market after most local cell-phone operators unlocked the International Mobile Equipment Identity (IMEI) from their handsets and allowed other SIM cards to be used.

4 The summary of mobile phone industry in Korea and Thailand is conducted by updating data until the third quarter of 2002.

5 The company background is summarized from Nokia¡¯s website: www.nokia.com

6 The Table 4-1 is shown only global mobile phone manufacturers ranked in ¡°The Global Brand Scoreboard¡± of top 100 global brands by Interbrand Corp. and Business Week in August 2002.

7 1US dollar = 43.85 baht. (This rate is on December 9, 2002)

8 This comparison is based on updated data in the third quarter of 2002.