REFERENCES
AIS (Advanced Info Service): http://www.ais900.com
Ananova (2002), ¡°Global Q3 Mobile Phone Sales Up 7.8% yr-on-yr,
Exceed Forecasts,¡± http://www.ananova.com/business/story/sm_716329.html?menu=,
(November 26).
Bradley, Step P., Jerry A. Hausam, and Richard L. Nolan (1993),
Globalization, Technology, and Competition: The Fusion of Computer
and Telecommunications in the 1990s, Boston: Harvard Business School.
Charan, Ram (1998), ¡°The Rules Have Changed,¡± Fortune, (March 16),
159-162.
Dan, McDonough Jr. (2001), ¡°Nokia Courts Korean Mobile Phone Market,¡±Wireless
NewsFactor, http://wireless.newsfactor.com/perl/story/8504.html,
(March 28).
e-Business World (2000), ¡°Nokia taps South Korea's Telson for CDMA
handsets,¡± http://www.e-businessworld.com/english/crd_south_192584.html,
(June 23).
EMC World Cellular Database: http://www.emc-database.com
GfK Group (Germany ¡®s First Market Research Company): http://www.gfk.com
Hamilton, Martha M. (1998), ¡°Going Global: A World of Difference,¡±
Washington Post, (May 10), H1.
Han, Bernice (2002), ¡°Asia to Remain Key Market for Nokia,¡± Bangkok
Post, (June 18), 4B.
Hill, Charles W.L. (2001), Global Business Today, 2nd ed., New
York: Irwin/McGraw-Hill.
International Telecommunication Union (2001), ¡°Mobile on the Eve
of 3G,¡±
http://www.itu.int/itunews/ issue/2001/05/update.html, (May).
International Telecommunication Union (2002), ¡°The Mobile Revolution-World
Trends Internet for Mobile Generation,¡± http://www.itu.int/itunews/issue/2002/08/internet.html
, (August).
Jullayothin, Mongkol (2001), ¡°Nokia and Samsung Step Up Marketing,¡±
Bangkok Post, http://search.bangkokpost.co.th/bkkpost/2001/june2001/bp20010626/260601_business10.html,
(June 26).
Jullayothin, Mongkol (2002a), ¡°Nokia to Revamp Its Marketing,¡±
Bangkok Post, (June 3), 6B.
Jullayothin, Mongkol (2002b), ¡°Nokia Wages War Against Imported
Mobile Phone,¡±Bangkok Post, (August 16), 3B.
Jullayothin, Mongkol (2002c), ¡°Nokia Sees Growth Continuing,¡± Bangkok
Post, (October 25), 10.
Kashani, Kamran (1989), ¡°Beware the Pitfalls of Global Marketing,¡±
Harvard Business Review, September.
KBS Special Report (2001), http://www.kbs.co.kr/special/review/script/010204.txt,
(February 4).
Kotabe, Masaaki and Kristiaan Helsen (2000), Global Marketing Management,
2nded., New York: John Wiley & Sons.
Keegan, Warren J. (1995), Multinational Marketing Management, 5th
ed., Upper Saddle River, NJ: Prentice Hall.
Kotler, Philip (2000), Marketing Management, the millennium ed.,
Upper Saddle River, New Jersey: Prentice Hall.
Kotler, Philip and Gary Armstrong (2001), Principles of Marketing,
9th ed., Upper Saddle River, New Jersey: Prentice Hall.
LaForge, Peer M. (2001), ¡°The 3G Evolution at High Speed,¡± http://www.cdg.org/resource_
center/GuestCol/laforge_april_01.asp , (April 2001).
Lee, Hong Ryul (2001), ¡°The Global Marketing Strategy for the Korean
Mobile Phone Handset Manufacturing Companies,¡± dissertation, Graduate
School of International Studies, Chung-Ang University.
Lee, Seung Joo and Raza, F.A. Hashim (2000), ¡° Nokia: Strategic
Transformation and Growth,¡± School of Public Policy and Management,¡±
working paper, School of Public Policy and Management, Korea Development
Institute.
Levitt, Theodore (1983) ¡°The Globalization of Markets,¡± Harvard
Business Review, 61 (May-June), 92-102.
Lueng-uthai, Patcharee (2002), ¡°Nokia Growth Prompts New Marketing
Strategy,¡±The Nation, (November 11), 1B-2B.
Manager (2002), ¡°Nokia Expected Global Mobile Phone Market Growth
Is Over 10 Percent,¡± CyberBiz, (November 20).
Mobile Communications International: http://www.mobilecomms.com
MobileCom : http://www.mobilecomi.com
Nilsson, Tornjorn (1994), ¡°Towards a New Era in Mobile Communications,¡±
Trends in Mobile Communications, Ericsson.
Noh, Yoon Kyung (1998), ¡°A Study on Mobile Phone Industry of the
Future in Korea: Challenges and Strategies in a New Era,¡± dissertation,
Graduate School of International Studies, Yonsei University.
Nokia (2001), ¡°Nokia Enters the Korean Market with Two New CDMA
Phones,¡±http://press.nokia.com/PR/200103/813859_5.html, (March 27).
Nokia Asia Pacific: http://www.nokia-asia.com
Nokia Group: http://www.nokia.com
Nokia Korea: http://www.nokia.co.kr
Nokia Thailand: http://web.nokiathai.com/index.jsp
Raza, F.A. Hashim (2000), ¡°Strategy in the Global Mobile Phone
Industry,¡±dissertation, School of Public Policy and Management,
Korea Development Institute.
Ryu, Hyun Seok (1998), ¡°Competitive Strategy of the Korean Mobile
Telecommunications Industry: A Case of the CDMA Technology Development,¡±dissertation,
Graduate School of International Studies, Yonsei University.
Schutte, Hellmut and Deanna Ciarlante (1998), Consumer Behavior
in Asia, New York: New York University Press.
Siemens: http://www.siemens.com
Siemens Thailand: http://www.siemens.co.th
The Korea Times (2001), ¡°(Nokia Korea) Company Introduction,¡± Business/Finance
http://www.hankooki.com/kt_biz/200105/t2001052816545043110.html,
(May 28).
The Nation (2001a), ¡°Nokia, DTAC Offer 5 Benzes,¡± http://www.nationmultimedia.
com/page.arcview.php3?clid=8&id=46130&usrsess=1, (August
2).
The Nation (2001b), ¡°Nokia Launches Recycling Drive,¡± http://www.nationmulti
media.com/page.arcview.php3?clid=6&id=46232&usrsess=1, (August
4).
The Nation (2002a), ¡°Nokia¡¯s No-1 focus,¡± Telecom Reporter, (March
26), 2B.
The Nation (2002b), ¡°Nokia Sees Region to Push Sales,¡± Telecom,
(June 18), 12B.
Yang, Sung-Jin (2003), ¡°Korea¡¯s Telecom Operators, Handset Makers
Try to Balance Views on CDMA and GSM,¡± http://www.koreaherald.co.kr/SITE/data/html_dir/2003/01/01/200301010040.asp,
(January).
Yip, George S. (1992), Total Global Strategy: Managing for Worldwide
Competitive Advantage, Englewood Cliffs, New Jersey: Prentice Hall.
ZDNet UK (2002), ¡°Nokia Gains in Weak Mobile Market,¡± http://news.zdnet.co.uk/story/0,,,t269-s2121383,00.html,
(August 28).
|