ÆÛºí¸®½ÃƼ (publicity)±Ç¿¡ °üÇÑ ¿¬±¸

Âü°í¹®Çå

1. ±¹³»¹®Çå

¼Û¿µ½Ä.ÀÌ»óÁ¤.ȲÁ¾È¯, ÁöÀû¼ÒÀ¯±Ç¹ý(»ó.ÇÏ), Á¦5ÀüÁ¤ÆÇ, À°¹ý»ç(1998)

¿À½ÂÁ¾.ÀÌÇØ¿Ï, ¡°ÀúÀ۱ǹý¡±, ¹Ú¿µ»ç(2001)

Çѱ¹ÁöÀû¼ÒÀ¯±ÇÇÐȸ, ±¤°í¿Í ÀúÀÛ±Ç, °øº¸Ã³(1994)

±¤°í¿Í ÀúÀÛ±Ç ÆÇ·Ê, °øº¸Ã³(1995)

ÇѽÂÇå, Á¤º¸È­½Ã´ëÀÇ ÀúÀÛ±Ç, µµ¼­ÃâÆÇ ³ª³²(1992)

ÀúÀ۱ǿ¡ ´ëÇÑ ¿Ü±¹ÆÇ·Ê¼±(2) -¹Ì±¹.¼­µ¶.ÇÁ¶û½º.ÀϺ»- , ÀúÀ۱ǽÉÀÇÁ¶Á¤À§¿øÈ¸, 1989

ÇãÈñ¼º, ÆÐ·¯µð¿Í ÀúÀÛ±Ç, °è°£ÀúÀÛ±Ç, 1998³â º½È£

¼Û¿µ½Ä, ÀúÀÛ¹°ÀÇ ÀÚÀ¯ÀÌ¿ë, »ç¹ýÇàÁ¤, 1987. 6 (Åë±Ç 318È£)

¾öµ¿¼·, ÆÐ·¯µð¿Í ÀúÀÛ¹°ÀÇ ÀÚÀ¯ÀÌ¿ë, âÀÛ°ú ±Ç¸®, ¼¼Ã¢ÃâÆÇ»ç, 1998

ÀÌ´ëÈñ, ÀúÀ۱ǹý»ó °øÁ¤ÀÌ¿ëÀÇ ¹ý¸®¿¡ °üÇÑ ºñ±³¹ýÀû ¿¬±¸, Çѱ¹°æ¿µ¹ý·üÇÐȸ, °æ¿µ¹ý·ü, 2000

¼­ÅÂÁö-ÀÌÀç¼ö ÆÇ¸Å±ÝÁö°¡Ã³ºÐ ÆÇ°á¹® 2001.11

¼­ÅÂÁö ȨÆäÀÌÁö, 2001³â 11¿ù ¹æ¹®

±Ç±¹Çö, ¡°ÆÛºí¸®½ÃƼ±ÇÀÇ ¹ýÀû ¼º°Ý¿¡ °üÇÑ ¿¬±¸¡±, ¼­¿ï´ëÇб³ ¼®»çÇÐÀ§³í¹®,(2002)

¹Ú¼±ÀÏ, ¡°ÃÊ»óÀç»ê±ÇÀ» Áß½ÉÀ¸·Î º» ÃÊ»ó±Ç¿¡ °üÇÑ °íÂû¡±, ¿¬¼¼´ëÇб³ ¼®»çÇÐÀ§³í¹®(1998)

¹ÚÁ¾¿­, ¡°º¸µµ¿Í ±¤°í¿¡¼­ ÃÊ»ó±ÇÀÇ ¹ýÀû ¹®Á¦¡±, ÀÔ¹ýÁ¶»ç¿¬±¸ Á¦254È£(1998.12)

Á¤ÀçÈÆ, ¡°ÆÛºí¸®½ÃƼ±ÇÀÇ Á¦ÇÑ¡±, âÀÛ°ú ±Ç¸®(1998)

ÇÑÀ§¼ö, ¡°ÆÛºí¸®½ÃƼ±ÇÀÇ Ä§ÇØ¿Í ¹Î»çÀû ±¸Á¦¡±, Àαǰú Á¤ÀÇ(1996. 10-11)

ÇãÈñ¼º, ¡°´º¹Ìµð¾î¿Í ÀúÀ۱ǡ±, Çѱ¹¾ð·Ð¿¬±¸¿ø(1996)

Á¤»ó±â, ¡°ÆÇ·Ê¸¦ ÅëÇØ º» ÃÊ»ó±ÇÀÇ ¹ý¸®¡±, ¿¬¼¼¹ýÇבּ¸ 3

Á¤Èñ¼·, ¡°ÆÛºí¸®½ÃƼ±Ç¿¡ °üÇÑ °íÂû-°³³ä°ú ¹ýÀû ¼º°ÝÀ» Áß½ÉÀ¸·Î-, µ¿¾Æ´ëÇб³ ³í¹®Áý(2000. 6. pp. 63~79)

Á¤Èñ¼·, ¡°ÆÛºí¸®½ÃƼ±ÇÀÇ º¸È£´ë»ó¿¡ °üÇÑ ¼Ò·Ð¡±, µ¿¾Æ´ëÇб³ ³í¹®Áý(2001. 6.pp.203~216)

ÀÌ»óÁ¤, ¡°ÆÛºí¸®½ÃƼ±Ç¿¡ °üÇÑ ¼Ò°í¡±, ¾Æ¼¼¾Æ¿©¼º¹ýÇп©±¸¼Ò(2001. 6)

¹ÚÀμö, ¡°ÆÇ·Ê»óÀÇ ÆÛºí¸®½ÃƼ±Ç¡±, ¿µ³²¹ýÇÐ(Á¦5±Ç Á¦1.2È£/1999. 2)

Á¤ÀºÁ¾, ¡°±¤°í°ü·Ã ÆÛºí¸®½ÃƼ±Ç¿¡ °üÇÑ °íÂû-ºÐÀï»ç·Ê¸¦ Áß½ÉÀ¸·Î-, °æÈñ´ëÇб³ ¼®»çÇÐÀ§³í¹®(2000)

ÀÌÈ£¿­, ¡°ÆÛºí¸®½ÃƼ±Ç¿¡ °üÇÑ ¹ýÀûÀÎ ¹®Á¦¡±, ÁöÀûÀç»ê±Ç¹ý¿¬±¸ Á¦3È£(1999)

¹ÚÀμö, ¡°ÆÛºí¸®½ÃƼ±Ç ¹ý¸®¿Í ÆÇ·Ê¿¡ °üÇÑ ¿¬±¸¡±, Çå¹ýÇבּ¸ Á¦7±Ç Á¦3È£(1999)

¹ÚÀ翵, ¡°ÆÛºí¸®½ÃƼ±Ç¿¡ °üÇÑ ¿¬±¸¡±, °í·Á´ëÇб³ ¼®»çÇÐÀ§³í¹®(1998)

2. ¿Ü±¹¹®Çå

H. Lee Hetherington, "Direct Commercial Exploitation of Identity: A New Age for the Right of Publicity" , Columbia-VLA Journal of Law & The Arts(1992)

Whose Voice is it Anyway? Midler v. Ford Motor co. ,Cardozo arts & Entertainment \[Vol. 8:167-201. 1989\]
J. Thomas MaCarthy, "The Spring 1995 Horace S. Manges Lecture-The Human Persona as Commercial Property: The Right of Publicity", Columbia-VLA Journal of Law & The Arts

Randy Eder, "When Imitation is not sincerest form of Flattery: The search for a standard for Performers' Rights, Journal, Copyright Society of the U.S.A

Suntrust Bank v. Houghton Mifflin Company, us ct of Appeals. 11th circuit(at 2001.10.10)

Ali v. Playgirl, Inc., 447 F. Supp. 723, 206 U.S.P.Q. 1021, 3 Media L. Rep.2540 (D.C.N.Y. 1978)

Allen v. National Video, Inc., 610 F. Supp. 612 (S.D.N.Y. 1985)

Carson v. Here's Johnny Portable Toilets, Inc. 98 F. 2d 831 (6th Cir. 1983)

Haelan Laboratories, Inc, v, Topps Chewing Gum Inc., 202 F. 2d 866 (2d Cir. 1953)

Hirsch v. S.C. Johnson & Son, Inc., 90 Ws. 2d 379, 280 N. W2d 129, 205 U.S.P.Q. 920 (Ws, 1979)

Lugosi v. Universal Pictures, 25 Cal. 3d 813, 603 P.2d 425, 160 Cal. 323 205 U.S.P.Q. 1090(1979)

Motschenbacher v. R.J.Reynolds Tobacco Co., 498 F.2d 821 (C.A.9 1974)

Pavesich v. New England Life Insurance Co., 122 Ga. 190, 50 S.E. 68 (1905)

Vanna White v. Samsung Electronics America, Inc. 971 F. 2d 1395(9th Cir. 1992)

Zacchini v. Scripps-Howard Broadcasting Co., 433 U.S. 564 (1977)

´ÙÀ½ ÆäÀÌÁö·Î