Âü°í¹®Çå
¾çº´È(2002), Á¾ÇÕÁ÷¹«Àû¼º°Ë»ç(New SPI Á÷¹«Àû¼º°Ë»ç Æ÷ÇÔ), Çö´ë°í½Ã»ç.
À̸íõ(1990), ¡°±¤°í Àü·« ¸ðµ¨ÀÇ ÀÌ·ÐÀû Ÿ´ç¼º°ú Àû¿ë °¡´É¼º¿¡ °üÇÑ ¿¬±¸ - FCB ±×¸®µå ¸ðµ¨À» Áß½ÉÀ¸·Î¡±,
±¤°íÇבּ¸, 1, 0, 137-156.
À̹®±Ô, È«¼ºÅÂ(2001), ¼ÒºñÀÚ ÇൿÀÇ ÀÌÇØ, ¹ý¹®»ç.
ÀÌÇö¿ì(1998), ¡°±¤°í ½½·Î°Ç ¹× ºê·£µå ³×ÀÓ¿¡ ´ëÇÑ ¾ð¾îÇÐÀû Á¢±Ù ¿¬±¸¡±, ±¤°í¿¬±¸, 40, 125-145.
ÀÓÁ¾¿ø, ¹ÚÇüÁø, °¸í¼ö(2001), ¸¶ÄÉÆÃ Á¶»ç ¹æ¹ý·Ð, ¹ý¹®»ç.
Á¤°¿Á(2001), ¡°ºê·£µå¸í°ú ½Éº¼ÀÇ ÀÏÄ¡¼º, Á¦Ç° Áö½ÄÀ» Áß½ÉÀ¸·Î ÇÑ ºê·£µù¿¡ ´ëÇÑ ¼ÒºñÀÚ ¹ÝÀÀ ¿¬±¸: ºê·£µå¸íÀÇ
°ü·Ã¼º°ú ½Éº¼ÀÇ ±â´ë¸¦ Áß½ÉÀ¸·Î¡±, ¿¬¼¼´ëÇб³ ´ëÇпø¹Ú»ç ÇÐÀ§ ³í¹®.
Á¶¸í½Ç, ÃÖ°æ¼÷(1997), ¡°¾Æµ¿ÀÇ ¾ð¾î À¯Ãß Ã߷п¡ ÀÖ¾î¼ ¹ß´ÞÀû Â÷ÀÌ¡±, Çѱ¹½É¸®ÇÐȸÁö: ¹ß´Þ, 10, 1,
177-188.
Á¶¼±ÀϺ¸(2002), ¡°\[â¾÷\] »óÈ£.ºê·£µå ÀÛ¸í ¡®³×Àӳݡ¯ Á¶¹ÌÀç ÆÀÀ塱 10¿ù 21ÀÏÀÚ.
ÃÖÁ¾±Ù(1999), ¡°ÇнÀÀÚ Æ¯¼º¿¡ µû¸¥ ÀÎÁö°úÁ¤ ¿ä¼ÒÀÇ Â÷À̺м® : ¾ð¾îÀ¯Ãß ¹®Á¦ÇØ°á °úÁ¤À» Áß½ÉÀ¸·Î¡±, ¼¿ï´ëÇб³
´ëÇпø ¼®»ç ÇÐÀ§ ³í¹®.
ÇÏ´ëÇö(1994), ¡°¾ð¾î À¯Ãß ´É·ÂÀÇ ¹ß´Þ: ÀÎÁö ¿ä¼ÒÀû Á¢±Ù¡±, ±³À°½É¸®¿¬±¸, 8, 2, 87-114.
ÇÏÄíÈ£Åä ºê·£µå ÄÁ¼³ÆÃ(2002), ÇÑ ±ÇÀ¸·Î Àд ºê·£µå ¸¶ÄÉÆÃ, ±è³«È¸, À¯ÁøÇü, È«¼º¹Î¿ª, ±Â¸ð´×¹Ìµð¾î.
Çѱ¹°í½Ãȸ ÆíÁýºÎ(2002), ½Å Á÷¹«Àû¼º°Ë»ç, Çѱ¹°í½Ãȸ.
Çã¸íȸ(1995), SAS ¹üÁÖÇü ÀÚ·á ºÐ¼®, ÀÚÀ¯¾ÆÄ«µ¥¹Ì.
Aaker, David A. (1996), Building Strong Brands, NY: The Free Press.
Aaker, David A. & Alexander L. Biel (1993), Brand Equity &
Advertising: Advertising's Role in Building Strong Brands (Advertising
and Consumer Psychology), Hillsdale, JN: Lawrence Erlbaum Associates.
Alba, Joseph W. & Amitava Chattopadhyay (1986), "Salience
Effects in Brand Recall,"Journal of Marketing Research, 23
(November), 363-369.
Assael, Henry (1998), Consumer Behavior and Marketing Action, 6th
Edition, Cincinnati: South-Western College Publishing.
Bhat, Subodh & Srinivas K. Reddy (1998), "Symbolic and
Functional Positioning of Brands," Journal of Consumer Marketing,
15, 1, 32-43.
Carpenter, Gregory S., Rashi Glazer, & Kent Nakamoto (1994),
"Meaningful Brands from Meaningless Differentiation: The Dependence
on Irrelevant Attributes," Journal of Marketing Research, 31
(August), 339-350.
Chernev, Alex (1997), "The Effect of Common Features on Brand
Choice: Moderating Role of Attribute Importance," Journal of
Consumer Research, 23 (March), 304-311.
del Rio, A. Belen, Rodolfo Vazquez, & Victor Iglesias (2001),
"The Role of the Brand Name in Obtaining Differential Advantages,"
Journal of Product and Brand Management, 10, 7, 452-465. Erdem,
Tulin, Joffre Swait, Susan Broniarczyk, Dipankar Chakravarti, Jean-Noel
Kapferer, Michael Keane, John Roberts, Jan-Benedict E. M. Steenkamp,
& Florian Zettelmeyer (1999), "Brand Equity, Consumer Learning
and Choice," Marketing Letters, 10, 3, 301-318.
Gregan-Paxton, Jennifer & Deborah Roedder John (1997), "Consumer
Learning by Analogy: A Model of Internal Knowledge Transfer,"
Journal of Consumer Research, 24 (December), 266-284.
Heckler, Susan E. & Terry L. Childers (1992), "The Role
of Expectancy and Relevancy in Memory for Verbal and Visual Information:
What is Incongruency?," Journal of Consumer Research, 18 (March),
475-492.
Kapferer, Jean-Noel (1992), Strategic Brand Management: New Approaches
to Creating and Evaluating Brand Equity, NY: The Free Press.
Kardes, Frank R. (1988), "Spontaneous Inference Processes
in Advertising: The Effects of Conclusion Omission and Involvement
on Persuasion," Journal of Consumer Research, 15 (September),
225-233.
Keller, Kevin L. (1998), Strategic Brand Management: Building,
Measuring, and Managing Brand Equity, NJ: Prentice-Hall, Inc.
Keller, Kevin L. & David A. Aaker (1992), "The Effects
of Sequential Introduction of Brand Extensions," Journal of
Marketing Research, 29 (February), 35-50. Keller, Kevin L., Susan
E. Heckler, & Michael J. Houston (1998), "The Effects of
Brand Name Suggestiveness on Advertising Recall," Journal of
Marketing, 62 (January), 48-57.
Keyt, John C., Ugur Yavas, & Glen Riecken (1994), "Importance-Performance
Analysis: A Case Study in Restaurant Positioning," International
Journal of Retail & Distribution Management, 22, 5, 35-40.
Klink, Richard R. (2000), "Creating Brand Names with Meaning:
The Use of Sound Symbolism," Marketing Letters, 11, 1, 5-20.
Kohli, Chiranjeev & Douglas W. LaBahn (1997), "Observation:
Creating Effective Brand Names: A Study of the Naming Process,"
Journal of Advertising Research, 37 (January/February), 67-75.
Kohli, Chiranjeev & Mrugank Thakor (1997), "Branding Consumer
Goods: Insights from Theory and Practice," Journal of Consumer
Marketing, 14, 3, 206-219.
Kokinov, Boicho & Robert M. French (2002), "Computational
Models of Analogy-Making," http://www.ulg.ac.be/cogsci/rfrench/ecs.analogy.pdf.
Levitt, Theodore (1960), "Marketing Myopia," Harvard
Business Review, 38 (July-August), 45-56.
Loftus, Geoffrey R. (1985), "Observations: Evaluating Forgetting
Curves," Journal of Experimental Psychology: Learning, Memory,
and Cognition, 11, 2, 397-406.
MacInnis, Deborah J. & C. Whan Park (1991), "The Differential
Role of Characteristics of Music on High- and Low-Involvement Consumers'
Processing of Ads," Journal of Consumer Research, 18 (September),
161-173.
Mantel, Susan Powell & Frank R. Kardes (1999), "The Role
of Direction of Comparison, Attribute-Based Processing, and Attitude-Based
Processing in Consumer Preference," Journal of Consumer Research,
25 (March), 335-352.
McQuarrie, Edward F. & David Glen Mick (1996), "Figures
of Rhetoric in Advertising Language," Journal of Consumer Research,
22 (March), 424-438.
Park, C. Whan, Bernard J. Jaowrski, & Deborah J. MacInnis (1986),
"Strategic Brand Concept-Image Management," Journal of
Marketing, 50 (October), 1-12.
Pavia, Teresa M. & Janeen Arnold Costa (1993), "The Winning
Number: Consumer Perceptions of Alpha-Numeric Brand Names,"
Journal of Marketing, 57 (July), 85-98.
Ries, Al & Laura Ries (1998), The 22 Immutable Laws of Branding:
How to build a product or service into a world-class brand, NY:
Harper Business.
Roehm, Michelle L. & Brian Sternthal (2001), "The Moderating
Effect of Knowledge and Resources on the Persuasive Impact of Analogies,"
Journal of Consumer Research, 28 (September), 257-272.
Schmitt, Bernd and Yigang Pan (1994), "Managing Corporate
and Brand Identities in the Asia-Pacific Region," California
Management Review, 36, 4, 32-48.
Simonin, Bernard L. & Julie A. Ruth (1998), "Is a Company
Known by the Company It Keeps? Assessing the Spillover Effects of
Brand Alliances on Consumer Brand Attitudes," Journal of Marketing
Research, 35 (February), 30-42.
Sternberg Robert J. & Georgia Nigro (1980), "Developmental
Patterns in the Solution of Verbal Analogies," Child Development,
51, 27-38.
Sullivan, Mary W. (1998), "How Brand Names Affect the Demand
for Twin Automobiles," Journal of Marketing Research, 35 (May),
154-165.
Taylor, Ronald E. (1999), "A Six-Segment Message Strategy
Wheel," Journal of Advertising Research, 39, 6, 7-17.
Turley, L. W. & Patrick A. Moore (1995), "Brand Name Strategies
in the Service Sector," Journal of Consumer Marketing, 12,
4, 42-50.
Upshaw, Lynn B. (1995), Building Brand Identity: A Strategy for
Success in a Hostile Marketplace, NY: John Wiley & Sons, Inc.
van Osselaer, Stijn M. & Chris Janiszewski (2001), "Two
Ways of Learning Brand Associations," Journal of Consumer Research,
28 (September), 202-223.
Vaughn, Richard (1980), "How Advertising Works: A Planning
Model," Journal of Advertising Research, 26, 1, 57-66.
Whitely, Susan E. (1977), "Relationships in Analogy Items:
A Semantic Component of a Psychometric Task," Educational and
Psychological Measurement, 37, 725-739.
|