참고문헌
김상영(2000), “제품군과 광고의 소구형태에 따라 광고모델이 미치는 광고효과에 관한 연구”, 석사학위논문,
연세대학교 언론홍보대학원.
김선희, 박성은, 박수경(1997), “화장품 광고에 표현된 현대 여성의 이상적 자아 이미지에 관한 연구”, 한국의류학회지,
21, 2, 227-285.
김정구(1998), “브랜드 개성을 통한 광고 전략 연구”, 광고학연구, 9권, 1호.
김정구, 안용현(2000), “브랜드 개성의 FCB 모델에 따른 역할에 관한 연구”, 광고학연구, 11권, 4호.
박주영, 최인혁, 장경숙(2001), “브랜드 개성과 자아 이미지의 일치성이 브랜드 태도에 미치는 영향에 관한 연구”,
한국마케팅저널, 3권, 2호.
안광호, 유창조(1999), 광고원론, 법문사.
양병화(2000), 다변량 자료분석의 이해와 활용, 학지사
이수경(2000), “브랜드 개성이 소비자 태도에 미치는 영향에 관한 연구: 대중패스트푸드 및 패밀리레스토랑 프랜차이즈를
중심으로”, 석사학위논문, 연세대학교 경영대학원.
이현옥, 박경애(2000),“ 기능성화장품 시장의 세분화: 사용도에 따른 소비자 유형별 특성,” 한국의류학회지,
24(4), 560-570.
이호배, 정이규(1997), “유명인 광고모델속성이 광고태도와 상표태도에 미치는 영향”, 광고학연구, 8권, 2호.
임종원, 박형진, 강명수(2001), 마케팅 조사방법론, 법문사
정충영, 최인규(1996), SPSSWIN을 이용한 통계분석, 무역경영사
한국방송광고공사(1992), “광고와 모델”, 광고정보, 9월호.
화장품신문사(1998), 화장품연감.
Aaker, David (1991), Managing Brand Equity: Capitalizing on the
Value of a Brand Name, New York: The Free Press.
Aaker, Jennifer (1997), "Dimensions of Brand Personality,"
Journal of Marketing Research, 34 (August), 347-356.
, Veronica Benet-Martinez, and Jordi Garolera (2001), "Consumption
Symbols as Carriers of Culture: A study of Japanese and Spanish
Brand Personality Constructs," Journal of Personality and Social
Psychology, 81(3), 492-508.
Baker, Michael J. and Gillbert A. Churchill (1977), "The Impact
of Physically Attractive Models on Advertising Evaluations,"
Journal of Marketing Research, 14 (November), 538-555.
Batra, Lehmann, and Singh (1993). "The Brand Personality Components
of Brand Goodwill: Some Antecedents and Consequences," in Brand
Equity and Advertising, David A. Aaker and Alexander Biel, eds.
Hillsdale, NJ: Lawrence Erlbaum Associates.
Biel, Alexander (1993), "Converting Image into Equity,"
in Brand Equity and Advertising, David A. Aaker and Alexander Biel,
eds. Hillsdale, NJ: Lawrence Erlbaum Associates.
Dolich, Ira J. (1969), "Congruence Relationship Between Self-Image
and Product Brand," Journal of Marketing Research, 6 (February),
80-84.
Eagly, Alice H. and Shelly Chaiken (1984), "Cognitive Theories
of Persuasion," Advances in Experimental Social Psychology,
17, 267-359.
Friedman, Hershey and Linda Friedman (1979), " Endorser Effectiveness
by Product Type," Journal of Advertising Research, 19, 5, 63-71.
Fournier, Susan (1998), "Consumer and Their Brands: Developing
Relationship Theory in Consumer Research," Journal of Consumer
Research, 34 (March), 234-249.
Graeff, Timothy R.(1996), " Using Promotional Messages to
Manage the Effects of Brand and Self-Image on Brand Evaluations,"
Journal of Consumer Marketing, 13, 3, 4-18.
Greenwald, A.G. (1989), " Why Attitudes Are Important; Defining
Attitude and Attitude Theory Twenty Years Later," in Pratkanis,
A.R., Breckler, S.J. and Greenwald, A.G. (eds), Attitude Structure
and Function, Earlbaum, Hilsdale, NJ, 429-40.
Grubb, Edward L. and Harrison L. Grathwohl (1967), ”Consumer Self-Concept,
Symbolism and Market Behavior: A Theoretical Approach," Journal
of Marketing, 31 (October), 22-27.
Holliday, J. (1996), ”Chrysler Brings out Brand Personality with
'97 Ads.,” Advertising Age. 3.
Joseph, Benoy W. (1982), "The Credibility of Physical Attractiveness
of the Celebrity Endorsers: A Social Adaptation Perspectives,"
Journal of Consumer Research, 11 (July), 15-24.
Kahle, Lynn R. and Pamela M. Homer (1985), "Physical Attractiveness
of the Celebrity Endorser: A Social Adaptation Perspectives,"
Journal of Consumer Research, 11, 954-961.
Kamins, Michael A. (1990), "An investigation into the Match-Up
Hypothesis in Celebrity Advertising: When Beauty May be Only Skin
Deep," Journal of Advertising, 19, 1, 4-13.
Kassarijian, Harold, H. (1971), "Personality and Consumer
Behavior: A Review," Journal of Marketing Research, 8 (November),
409-18.
Keller, Kevin (1993), "Conceptualizing, Measuring, and Managing
Customerbased Brand Equity," Journal of Marketing, 57 (January),
1-22.
(1998), Strategic Brand Management: Building, Measuring, and Managing
Brand Equity, Prentice Hall.
Kelman, Herbert (1961), "Process of Opinion Change,"
Public Opinion Quarterly, 25, 57-58.
Kleine, Robert E., Susan Schultz Kleine, and Jerome B. Kernan (1993),
"Mundane Consumption and the Self: A Social-Identity Perspective,"
Journal of Consumer Psychology, 2, 3, 209-235.
Levy, Sidney J. (1959), "Symbols for Sales," Harvard
Business Review, 37, 4, 117-124.
Malhotra Naresh K. (1981), "A Scale to Measure Self-Concepts,
Person Concepts, and Product Concepts," Journal of Marketing
Research, 18 (November). 456-464.
McCracken, Grant (1989), " Who Is the Celebrity Endorser?
Cultural Foundations of the Endorsement Process," Journal of
Consumer Research, 16 (December), 310-321.
McGuire, William (1973), " Persuasion, Resistance and Attitude
Change," In I. de Sola Pool and Wilbur Schramm (eds.), Handbook
of Communications, 216-247.
Misra, Shekhar and Sharon E. Beatty (1990), "Celebrity Spokesperson
and Brand Congruence: An Assessment of Recall and Affect,"
Journal of Business Research, 21, 159-173.
Munson, J. and W. Austin Spivey (1981), "Product and Brand
User Stereo- types Among Social Classes," in Advances in Consumer
Research, 8, ed. Kent B. Monroe, Ann Arbor, MI: Association for
Consumer Research, 696-701.
Plumer, Joseph T. (1985), "How Personality Makes a Difference,"
Journal of Advertising Research, 24(6), 27-31.
Rosenberg, Morris (1979), Conceiving the Self, New York: Basic
Books.
Rudd, N, A. (1995), "Aesthetics and Body Image" in Understanding
Aesthetics for the Merchandising and Design Professional, Fairchild,
New York.
Shavitt, S. (1989), "Operationalizing Functional Theories
of Attitudes," in Pratkanis, A.R., Breckler, S.J. and Greenwald,
A.G (eds), Attitude Structure and Function, Earlbaum, Hilsdale,
NJ, 429-40. Simmons, Carolyn J. and John G. Lynch, JR. (1991), "Inference
Effects Without Inference Making? Effects of Missing Information
on Discounting and Use of Presented Information," Journal of
Consumer Research, 17 (March), 477-491.
Sirgy, Joseph, (1982), "Self-Concept in Consumer Behavior:
A Critical Review," Journal of Consumer Research, 9, 287-300.
(1985), "Using Self-Congruity and Ideal Congruity to Predict
Purchase Motivation," Journal of Business Research, 13, 195-206.
Solomon, Michael R. (1983), " The Role of Products as Social
Stimuli: A Symbolic Interactionism Perspective," Journal of
Consumer Research, 10 (December), 319-29.
Tucker, William Thomas (1957), Foundations for a Theory of Consumer
Behavior, New York : Holt, Rinehart & Winston.
Udell (1070), A New Approach to Consumer Motivation, in Consumer
Behavior in Theory and in Action, S.H. Britt, ed., New York : John
Wiley and Sons, Inc., 85-87.
|
