Á¤º¸Àü´ÞÇü ±¤°í¿Í À̹ÌÁö±¤°í°¡ ¼ÒºñÀÚÀÇ ÀÎÁö¿¡ ¹ÌÄ¡´Â ¿µÇâ :N¼¼´ëÀÇ °¨°¢Ãß±¸ °æÇ⼺À» Áß½ÉÀ¸·Î

ÁÖ¼®

1) Pope, Daniel. (1983), "The making of Modem advertising." New York : Basic Books, ±è¼º¿ø µî (1995), ¡°½Å±¤°í½É¸®¡±, LG¾Öµå, pp. 17-18, ÀçÀοë.

2) William Leiss. Stephen Kline and Sut Jhally (1986), "Social Communication in Advertising", (London: Methuen) p. 155.

3) S. Ewen & E. Ewen (1982), "Channels of Desire", (New York : McGraw Hill). °­¸í±¸(1989), ¡°±¤°íÀÇ ¹®È­Àû ¿ªÇÒ¿¡ °üÇÑ ¿¬±¸¡±, ±¤°í¿¬±¸, 3, pp. 61-108, ÀçÀοë.

4) A. A. Mitchell, "The Effects of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Tdword the Advertisements", Journal of Consumer Research, 13, 1986, pp.12-24.

5) Rossiter, John R. and L. Percy, "Attitude Change though Visual Imagery in Advertising", Journal of Advertising, 9(2), 1980, pp. 10-16.

6) Judith Williamson, "Decoding Advertisements", Marian Boyars, 1973. Á¶º´·® ¿ª, ¡°±¤°í±âÈ£·Ð¡±, ¿­¸° Ã¥µé, 1988, p.30. ÀçÀοë.

7) Roland Barthes, "Rhetoric of the Image", Image, Music, Text(New York : Hill & Wang), 1977, pp. 32-51. Ç㵿ÁØ, ¡°ÅÚ·¹ºñÀü ±¤°í¿¡¼­ ³ªÅ¸³­ ¿©¼ºÀÇ ¿ªÇÒ°ú ±× Àǹ̿¡ ´ëÇÑ ¿¬±¸¡± ¼­°­´ëÇб³ ¾ð·Ð´ëÇпø ¼®»ç³í¹®, 1994. ÀçÀοë.

8) Williamson, J. "Decoding Advertisements", London, Marrion Boyars. Á¶º´·® ¿ª, op. cit, 1988, p. 30. ÀçÀοë.

9) °­¸í±¸, ¡°±¤°íÀÇ ¹®È­Àû ¿ªÇÒ¿¡ °üÇÑ ¿¬±¸¡±, ±¤°í¿¬±¸, 1989, pp. 61-108.

10) ±è´ö¿ë, ¡°ÀÚº»ÁÖÀÇÀÇ ²É¿¡¼­ ¹®È­ÀÇ »Ñ¸®·Î¡±, ±¤°íÁ¤º¸ 2000 12¿ùÈ£, pp.23-29.

11) À±ÁØÈ£, ¡°±¤°í´Â ¹®È­ÀÇ ÁÖ¹°ÀÌ´Ù¡±, ±¤°íÁ¤º¸, 2000 12¿ùÈ£, p.31.

12) Quarles, R. and Jeffers, L.(1983), "Advertising national consumption : A pathe analytic reexamination of the Galbraithian argument", Journal of Broadcasting, 12(2), pp. 4-13.

13) ÀÌÈ¿¼º, ¡°»óǰ±¤°íÀÇ »çȸÀû ±¸½Ç¿¡ °üÇÑ ¿¬±¸¡±, ±¤°í¿¬±¸, 1995 °Ü¿ïÈ£ pp.262-266.

14) ¹®¿µ¼÷, ¡°ÅµµÀÇ ¹ß°ß¿¡¼­ Á¤º¸Ã³¸®À̷бîÁö¡±, ±¤°íÁ¤º¸, 2001 3¿ùÈ£, pp. 72-74.

15) ¹®¿µ¼÷, ¡°ÅµµÀÇ À̷п¡¼­ Á¤º¸Ã³¸®À̷бîÁö¡±, ±¤°íÁ¤º¸, 2001 3¿ùÈ£, p.75.

16) ÀÌÇнÄ, ¡°¼ÒºñÀÚ Á¤º¸Ã³¸®¿¡ ´ëÇÑ °ü¿©µµ¿Í ±¤°íÀ¯ÇüÀÇ Á¶Á¤Àû ¿ªÇÒ¡± °æ¿µÇÐ ¿¬±¸ Á¦ 19±Ç Á¦2È£, 1990, pp. 87-115.

17) ±è¿Ï¼®, ¡°±¤°íÈ£¼Ò À¯Çüº° È¿°ú¿Í ¼ÒºñÀÚÆ¯¼º¡±, ±¤°í¿¬±¸, 1991 °¡À»È£, pp.255-259.

18) Ray, M.I. & Batra. R, "Emotion and persuasion in advertising : What we do and don't know about affect", In R. P. Bagozzi & A. M. Tybour(Eds.), Advances in Consumer Research, 10,(1983). pp.543-548. Ann Arbor. Mic. : Association for Consumer Research.

19) Puto, C. P., & Wells, W., "Informational and transformational advertising : The differential effects of time", In T. C. Kinnear(Ed.), Advances in Consumer Research, 11,(1984). pp.638-643. Prove, UT:Association for Consumer Research.

20) L¸ç½º¹«, M. R., & Percy, L., "Cognitive and affective responses in attribute-based versus end-benefit oriented advertising", In T. C. Kinnear(Ed.), Advances in Consumer Research, 11,(1984), pp.11-17. Prove, UT : Association for Consumer Research.

21) Hill, R. P., & Mazis, B. B., "Measuring emotional responses to advertising", In R.J. Lutz(Ed.), Advances in Consumer Research, 13,(1986), pp.164-169. Provo, UT : Association for Consumer Research.

22) Liu, S.S., & Stout, P.A., "Effects of message modality and appeal on advertising acceptance", Psychology and Marketing, 4,(1987), pp.167-187.

23) Coulson,J. S., "An invertigation of mood commercials", In P. Cafferata & A. M. Tybout(Eds.), Cognitive and Affective Respones to Advertising, Lexington, MA : D. C. Heath and Company,(1988).

24) Batra, R., & Ray, M. L., "How advertising works at contact", In L. F. Alwitt, & A. A. Mitchell (Eds.), Psychological Processes and Application, Hillsdale, N.J. : Lawrence Erlbaum Associate Inc.,(1985).

25) ±è¿Ï¼®, ¡°±¤°íÈ£¼ÒÀ¯Çüº° È¿°ú¿Í ¼ÒºñÀÚÆ¯¼º¡±, ±¤°í¿¬±¸, 1991 °¡À»È£, pp.255-259.

26) Nelson, Philip (1974) "Information & Consumer Behavior" Journal of Political Economy pp. 311-329.

27) ±è¿ëÁØ, ¹èÀå¿ø, ¡°¾ðÁ¦ Á¤º¸Àü´ÞÇü ±¤°í¸¦ ÇÒ °ÍÀΰ¡?¡±, ±¤°íÇבּ¸ Á¦4È£ 1993 12¿ù, pp. 34-35.

28) ±è¿ëÁØ, ÀÌÁ¤Àç, ¡°¾ðÁ¦ À̹ÌÁö±¤°í¸¦ ÇÒ °ÍÀΰ¡¡±, ±¤°í¿¬±¸ Á¦22È£, 1994, p.11.

29) ±è¿ëÁØ, ¹èÀå¿ø, ¡°¾ðÁ¦ Á¤º¸Àü´ÞÇü ±¤°í¸¦ ÇÒ °ÍÀΰ¡¡± ±¤°íÇÐ ¿¬±¸, 1993 Á¦4È£, pp.34-35.

30) ±è¿ëÁØ, ÀÌÁ¤Àç, ¡°¾ðÁ¦ À̹ÌÁö ±¤°í¸¦ ÇÒ °ÍÀΰ¡¡±, ±¤°í¿¬±¸, 1994 º½È£, p.11.

31) Á¶ºÀÁø, Á¤°æ¾Ö, ¡°¼ÒºñÀÚÆ¯¼º°ú ¼±È£ÇÏ´Â ±¤°í¼Ò±¸ À¯ÇüÀÇ °ü°è¡±, ±¤°í¿¬±¸, 1998 º½È£.

32) Kroeber-reil, W., "Adtivation Research : Psychological Approaches in Consumer Research", Journal of Consumer Research, 5, (1979), pp. 240-250.

33) Stout, P. A. & Leckenby, J. D., "Measuring Emotional Respones to Advertising", Journal of advertising, 15, (1986), pp.35-42

34) ¼º¿µ½Å, ¹ÚÀº¾Æ, ¡°±¤°í¿¡ ´ëÇÑ °¨Á¤¿¡ À¯ÇüÈ­ : À¯¹ßµÈ °¨Á¤°ú ´À³¤ °¨Á¤¡±, ±¤°íÇבּ¸, 1995, p.41.

35) ¾çÀ±, °íÀºÇü, ¡°°¨Á¤°­µµ¿Í ÀÎÁö¿å±¸°¡ ±¤°í?»óǥŵµÇü¼º¿¡ ¹ÌÄ¡´Â ¿µÇ⡱, ±¤°í¿¬±¸, Á¦48È£(2000), pp. 93-94.

36) ±è¿Ï¼®, ¡°±¤°íÈ£¼Ò À¯Çüº° È¿°ú¿Í ¼ÒºñÀÚÆ¯¼º¡±, ±¤°í¿¬±¸, 1991 °¡À»È£, pp.259-260.

37) ¼­ÂùÁÖ, ¡°¶Ç·¡ÀÇ½Ä °­ÇÑ ÇÁ·Î½´¸Ó, ±×µéÀÇ ´«³ôÀÌ¿¡¼­ °ø°¨´ë ³ô¿©¾ß¡±, ±¤°íÁ¤º¸, 2000, N¼¼´ë¿Í ¸¶ÄÉÆÃÀü·« ƯÁý.

38) ¸®´ë·æ, ÀÌ»óºó, °ûÇöÁø, ¡°Àα¸Åë°èÇÐÀû Ư¼º°ú ¼îÇÎÇൿ¿¡ µû¸¥ ±¸¸ÅÃæµ¿°ú °­¹Ú±¸¸Å¡±, ±¤°í¿¬±¸, 1997 °¡À»È£.

39) À±°¢(1997), TV±¤°íÀÇ ÁøÇà¼Óµµ¿Í Àڱصµ°¡ ±¤°í¿¡ °üÇÑ Åµµ, ºê·£µå¿¡ °üÇÑ Åµµ ¹× ±¸¸ÅÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ, ±¤°í¿¬±¸, 34, pp.193-212.

40) Lutz, J. (1985) , Affective and cognitive antecedents of attitude toward Ad: A conceptual framework, In L. F. Alwitt & A. A. Mitchell (Eds.), Psychological processes and advertising effect; Theory, research, and application (pp.45-64). Hillsdale. NJ: Lawrence Erlbaum. ÀÌ»óºó & ÀÌ´ë·æ(2000), ¸¶ÄÉÆÃ?±¤°íôµµ ÇÚµåºÏ, ÇÐÁö»ç, p220.

41) Lee, Doo-Hee (1990), An empirical investigation of relationship between attitudes the advertisement and attitude toward brand over time. Doctoral Dissertation, Michigan State University. À̵ÎÈñ, ±Ç¿À¿µ (1995), ±¤°í¸ðµ¨°ú ±¤°í¹è°æÀÇ »óÈ£ÀÛ¿ëÀÌ ±¤°íÈ¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ Á¤º¸Ã³¸®Àû Á¢±Ù, ±¤°íÇÐ ¿¬±¸, 6(1), pp.137-167.(ÀçÀοë)

42) Zuckerman, M., Kolin, E. A., Price, L., and Zoob, I. (1964), Development of a sensation-seeking scales. Journal of Consumer Psychology, 28(6), pp.477-482.

43) ¸®´ë·æ, ÀÌ»óºó, °ûÇöÁø (1997). ±¸¸ÅÃæµ¿ÀÇ Á¶ÀÛÈ­¿Í Ư¼º, ±¤°í¿¬±¸, 34, pp.213-241.