Âü°í¹®Çå
±è°æÇØ(1999),¡¸PR ½Ç¹«ÀÚÀÇ PR À±¸®¿¡ °üÇÑ ½ÇÅ ¹× ¿µÇâ¿äÀÎ ¿¬±¸¡¹, ¼°´ëÇб³ ¼®»çÇÐÀ§ ³í¹®.
±è ±Ô(1989),¡º¸Å½ºÄ¿¹Â´ÏÄÉÀÌ¼Ç À̷аú ¿¬±¸¡», ¼¿ï: ³ª³².
±è¿µ¿í(2000), Ethical Standards and Ideology Among Korean Public Relations
Practitioner s, ¡ºÇѱ¹È«º¸ÇÐȸ ¼¼¹Ì³ª ¹ßÇ¥ ÀÚ·áÁý¡», pp.49¡80.
±èÁ¤Å¹(1990),¡º¼³µæÀÇ ±¤°íÇС», ¼¿ï: ³ª³².
±èÁÖÈ£(1997),¡ºÀ̱â´Â PR, ¼º°øÇÏ´Â PR¡», ¼¿ï: »ç°èÀý.
¹®¿µ¼÷(2001), ±¤°íÁ÷¾÷À±¸®¿¡ ´ëÇÑ ´ëÇлý°ú Àü¹®ÀÎÀÇ Àνĺñ±³ ¿¬±¸, ¡º±¤°íÇבּ¸¡», º½È£, .
¹Ú±â¼ø ¿Ü(2001),¡ºPR Ä·ÆäÀΡ», ¼¿ï: ÇÑ¿ï ¾ÆÄ«µ¥¹Ì.
¹ÚÁ¾¹Î(2000), Çѱ¹ Àϰ£Áö ±â»ç¿¡ ¾²ÀÎ È«º¸ ´Ü¾îÀÇ Àǹ̺м®, ¡º±¤°í¿¬±¸¡», Á¦48È£, pp.7¡26.
______(2001), Çѱ¹ È«º¸ ½Ç¹«ÀÚµéÀÇ Àü¹®¼º ±âÁØ ¿¬±¸: Á¤ºÎ¿Í ±â¾÷ È«º¸ ½Ç¹«ÀÚÀÇ »óÈ£ÁöÇ⼺À» Áß½ÉÀ¸·Î,
¡ºÇѱ¹¾ð·ÐÇк¸¡», Á¦45- 1È£, pp.107¡148.
______,¡¤¹ÚÁ¾ÀΡ¤½É¼º¿í(2001), Çѱ¹ È«º¸ Àü¹®°¡µéÀÇ ¾÷¹« Àü¹®¼º¿¡ °üÇÑ °íÂû: Q- ¹æ¹ý·ÐÀû ¿¬±¸, ¡ºÈ«º¸ÇÐ
¿¬±¸¡», Á¦5È£, pp. 64¡100.
½ÅÀçÈ(1999),¡¸PR½Ç¹«ÀÚ¿Í ±âÀÚÀÇ ºñ°ø½Ä °ü°è¿¡ ´ëÇÑ »óÈ£Àνġ¹, ¼°´ë ¾ð·Ð´ëÇпø ¼®»çÇÐÀ§³í¹®.
½Åȣâ(1993), ¸Å½ºÄÄ À±¸® : ¹Ù¶÷Á÷ÇÑ ¾ð·Ð°ü°èÀÇ Çü¼ºÀ» À§ÇÑ PR À±¸®¿¡ ´ëÇÑ °íÂû, Çѱ¹¿Ü±¹¾î´ëÇкμ³ ±¹Á¦Ä¿¹Â´ÏÄÉÀ̼Ç
¿¬±¸¼Ò ¼¼¹Ì³ª ¹ßÇ¥ ³í¹®.
_____(1994), ±â¾÷ÀÇ ´ë ¾ð·Ð °ü°è¿Í ¹ßÀüÀû ¸ðµ¨¿¡ °üÇÑ °íÂû, ¡º±¤°í¿¬±¸¡», Á¦23È£, pp.117¡147.
_____(1997), ¾ð·Ð °ü°è¿Í È«º¸À±¸® : ¹®Á¦ÀÇ Áø´Ü°ú ÀÌ·ÐÀû ºÐ¼®Æ² Á¦½Ã¸¦ À§ÇÑ ¿¬±¸, ¡ºÈ«º¸ÇÐ ¿¬±¸¡»,
Ⱓȣ, pp.210¡237.
_____, Â÷Èñ¿ø(2000), Çѱ¹ PRÀü¹®È¸¦ À§ÇÑ À±¸® °·ÉÀÇ Çʿ伺°ú ¹æÇâ¿¡ ´ëÇÑ ¿¬±¸, ¡ºÈ«º¸ÇÐ ¿¬±¸¡»,
Á¦4- 2È£, pp.232¡258.
À±ÈñÁß¡¤½Åȣâ(1992), Çѱ¹ PR½Ç¹«ÀÚµéÀÇ ¿ªÇÒ°ú Àü¹®È¿¡ ´ëÇÑ °íÂû, ¡ºÇѱ¹¾ð·ÐÇк¸¡», Á¦27È£, pp.283¡308.
Á¶º´·® ¿Ü(1999),¡ºÇö´ë±¤°íÀÇ ÀÌÇØ¡», ³ª³².
Baskin, O., C. Aronoff and D. Lattimore(1997), P ublic R elations
: The P rof ess ion and the P ractice, 4th (ed.), Iowa: Brown and
Benchmark Publisher s .
Baxter , B. L.(1986), "Lawmaker s Views on Licensing in Public
Relations," P ublic R elations R eview, Vol.12, pp12¡15.
Bernays, E. L.(1983), "T he Case for Licensing Public Relations
Practitioner s," P ublic R elations Quarterly , Vol.28, p.32.
________(1992), "Securing the Future of Public Relations,"
PR Up date, Vol.2, pp.8¡9.
________(1993), "T he Future of Public Relations : Is Licensing
the Answer ?," J ournal of Corp orate P ublic R elations ,
Vol.3, pp.8¡10.
Bivins, T . H.(1993), "Public Relations, Professionalism,
and the Public Interest ," J ournal of B us iness E thics ,
Vol.12, pp.117¡126
Bot an, C.(1993), "A Human Nature Approach to Image and Ethics
in International Public Relations ," J ournal of P ublic R
elations R es earch, 5(2), pp.71¡81.
Cancel, A. E., M. A. Mitrook, and G. T . Cameron (1999), "T
esting the contingency theory of accommodation in public relations,"
P ublic R elations R eview, Vol.25, pp.191¡193.
Carter , R. F .(1965), "Communication and Affective Relations,"
J ournalism Quarterly , 42, pp.203.
Center , A. H. and P. Jackson (1990), P ublic R elations P ractices
: M anag erial Cas e S tudies and P roblems, Englewood Cliffs ,
N. J . : Prentice Hall.
Christians , C. G., M. Facklet and K. B. Rotzoll(1995), M edia
E thics : Cas es and M oral R eas oning, New York: Longman .
______________________., __________, _____________, and K. B. McKee(1998),
M edia E thics : Cas es and M oral R eas oning , Addison -Wesley
Educational Publisher s Inc.
Forbes , P. S.(1986), "Why Licensing is an Opportunity for
Public Relations," P ublic R elations R eview, Vol.12, pp.9¡11.
Grunig, J . E. and L. A. Grunig (1996), "Implications of Symmetry
for a Theory of Ethics and Social Responsible in Public Relations,"
Paper present ed to the Public Relations Interest Group, International
Communication Association .
Grunig, J . E. and T . Hunt (1984), M anag ing P ublic R elations
, New York: Holt , Rinehart and Winston .
Hainsworth, B.(1993), "Commentary : Professionalism in Public
Relations," P ublic R elations R eview, Vol.19, pp.311¡313.
Jaksa, J . A. and M. S. Prichard(1994), Comm unication E thics
: M ethods of A naly s is, Belmont , CA: Wadsworth Publishing Co.
Judd, L. R.(1989), "Credibility, Public Relations and Social
Responsibility ," P ublic R elations R eview, Vol.15, pp.34¡40.
Lesly, P.(1986), "Why Licensing Wont Work for Public Relations,"
P ublic R elations R eview, Vol.12, pp.3¡7.
Martinson, D. L.(2001), "Ethical Decision Making in Public
Relations : What Would Aristotle Say?," P ublic R elations
Quarterly , pp.18¡21.
McCaskey, M. B.(1988), "The challenge of managing ambiguity
and change," in Pondy . L. R., Boland, R. J . and Thomas ,
H.(eds .), M anag ing A mbig uity and Chang e, New York : Wiley
.
McElreath, M. P.(1996), M anag ing sy s tematic and ethical p ublic
relations camp aigns , 2nd ed, New York: McGraw- Hill.
Parkinson, M.(2001), "The PRSA Code of Profes sional Standards
and Member Code of Ethics : Why T hey Are Neither Professional nor
Ethical," P ublic R elations Quarterly , pp.27¡31.
Phillips, M. J .(1997), E thics and M anip ulative in A dvertis
ing : A nswering a F lawed Indictment, Connecticut : Quorum Books
.
Ryan, M.(1986), "Public Relations Practitioner s Views of
Corporate Social Responsibility ," J ournalism Quarterly ,
Vol.63, No. 4, pp.740¡762.
Sallot , L. M., R. A. Weaver - Lariscy and G. T . Cameron (1997),
"Professional Standards in Public Relations : A Survey of Educator
," P ublic R elations R eview, Vol.23, pp.197¡216.
(1998), "Pluralistic Ignorance and Profes sional Standards
: Under - estimating Profes sionalism of Our Peer s in Public Relations
," P ublic R elations R eview, Vol.24, pp. 1¡19.
Seib, P. and K. Fitzpatrick (1995), P ublic R elations E thics
, Fort Worth, Philadelphia: Harcourt Brace College Publisher s .
Shamir , J ., B. S. Reed and S. Connell(1990), "Individual
Differences in Ethical Values of Public Relations Practitioner s,"
J ournalism Quarterly , Vol.67, No.4, pp.956¡ 963.
Sharpe, M. L.(1993), "Public Relations=ethical social behavior
," PR up date, Vol.2, No.2, pp.3¡15.
T rento, S.(1992), "Your organization is not what it needs
to be most - feared. Speech presented in PRSA," N ational Cap
ital Chap ter L uncheon, October 14.
Weaver - Lariscy , R. A., L. M. Sallot and G. T . Cameron (1996),
"Justice and Gender : An Instrumental and Symbolic Explication,"
J ournal of P ublic R elations R es earch, Vol.8, pp.107¡121.
Wilcox , D. L., P. H. Ault and W. K. Agee(1997), P ublic R elations
S trateg ies and Tactics, 5nd ed, New York: Harper and Row.
Wright , D. K.(1985), "Individual Ethics Determine Public
Relations Practice," P ublic R elations J ournal, April, pp.38¡39.
|