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35 ±è Á¾ (1997), ÀûÇÕÇÑ ¸¶ÄÉÆÃ ±â¹ý °³¹ß°ú ³ëÇÏ¿ì ÃàÀû ÇÊ¿ä, ±¤°íÁ¤º¸, Á¦195È£, 6¿ùÈ£, p. 25
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38 ¾È±¤È£, ÀÌÁø¿ë (1995), ¡ººê·£µå ÆÄ¿ö¡», ¼¿ï: µµ¼ÃâÆÇ ÇѾð.¾È±æ»ó (1998), ºê·£µå Áß½ÉÀÇ ±¸Á¶Á¶Á¤,
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39 Aaker, David A. (1996), Building Strong Brands, New York: The
Free Press
40 Keller, Kevin Lane (1993), Conceptualizing, Measuring, and Managing
Customer-Based Brand Equity, Journal of Marketing, Vol. 57, January,
pp. 1-22
41 Aaker, David A. (1996), Building Strong Brands, New York: The
Free Press
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