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1 Aaker, David A. (1995), Strategic Market Management, 4th ed., New York: John Wiley & Sons,

2 Aaker, David A. (1996), Building Strong Brands, New York: The Free Press.

3 ±è¼ºÁ¦ (1993), ¡°ºê·£µåÀÇ Áö½Ä¡±, ¼­¿ï: EM¹®°í

4 ³ëÀå¿À (1994), ¡ººê·£µå ¸¶ÄÉÆÃ¡», ¼­¿ï: (ÁÖ) »ç°èÀýÃâÆÇ»ç

5 ±èµ¿ÈÆ (1998), ¸¶ÄÉÆÃ°ú ±¤°íÀü·«, ¸¶ÄÉÆÃ, 4¿ùÈ£, pp. 74-79

6 Crowley, Martin G. (1991), Prioritising the Sponsorship Audience, European Journal of Marketing, Vol. 25, No. 11, pp. 11-21.

7 Aaker, David A. (1996), Building Strong Brands, New York: The Free Press

8 Keller, Kevin Lane (1993), Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing, Vol. 57, January, pp. 1-22

9 À±¿î¶ô (1998), ºê·£µå ±¸ÃàÀü·«, Çö´ë°æÁ¦¿¬±¸¿ø, Prime Business Report, Á¦57È£, pp. 1-2

10 ÀÌÁø¿ë (1996), ¡º¸¶ÄÉÆÃ ½ÅÁ¶·ù¡», ¸¶ÀÌ³×Æ® øºîÊ, ¼­¿ï: °æ¹®»ç

11 Çѱ¹¸¶ÄÉÆÃ¿¬±¸¿ø (1997), ¡º¸¶ÄÉÆÃ ÇÙ Àü·«Àü¼ú·Î 21C ½ÃÀåÀ» ¼±Á¡ÇÑ´Ù¡», ¼­¿ï: »ç´Ü¹ýÀÎ Çѱ¹¸¶ÄÉÆÃ¿¬±¸¿ø.

12 ±è¿ëÁØ, ¹ÚÀ¯½Ä (1996), "ÄÁÁ¶ÀÎÆ® ºÐ¼®À» ÀÌ¿ëÇÑ »óÇ¥ÀÚ»êÀÇ ÃøÁ¤¿¡ °üÇÑ ¿¬±¸, °æ¿µÇבּ¸, Á¦25±Ç, Á¦2È£, pp. 61-96

13 ¹Ýº´±æ (1997), ¡º¸¶ÄÉÆÃ °ü¸®¡», ¼­¿ï: ¹Ú¿µ»ç

14 Farquhar, Peter H. (1989), Managing Brand Equity, Marketing Research, Vol. 1, September,pp. 24-34. Hall, C. (1986), National Images: A Conceptual Assessment, Paper Presented the International Communication Association, Boston.; Boyd, Douglas A. (1986), "International Source and United States and Japan: A Q-study of Adult Jondanian Males, " Communication Year Book, p.584

15 Dahl, Robert A. (1957), The Concept of Power, Behavioral Science, Vol. 2, July, pp. 201-215

16 Aaker, Jennifer L. (1995), Conceptualizing and Measuring Brand Personality: A Brand Personality Scale, working paper, Stanford University, December

17 Keller, Kevin Lane (1993), Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing, Vol. 57, January, pp. 1-22

18 ±èµ¿ÈÆ (1998), ¸¶ÄÉÆÃ°ú ±¤°íÀü·«, ¸¶ÄÉÆÃ, 4¿ùÈ£, pp. 74-79.

19 À̱ԿÏ, À¯ÀçÈ« (1995), ºê·£µå ±¹Á¦È­Àü·« ¿¬±¸, ±¤°íÁ¤º¸

20 ÀÌÁø¿ë (1996), ¡º¸¶ÄÉÆÃ ½ÅÁ¶·ù¡», ¸¶ÀÌ³×Æ® øºîÊ, ¼­¿ï: °æ¹®»ç

21 Aaker, David A. (1996), Building Strong Brands, New York: The Free Press

22 ¹ÚÂù¼ö (1995), ºê·£µå ÀÚ»êÀÇ °³³ä°ú ÃøÁ¤¹æ¹ý:, ¼­¿ï: °æ¹®»ç

23 ¹ÚÂù¼ö (1993), ¡°¼³¹®Á¶»ç¸¦ ÅëÇÑ ºê·£µå ¿¡ÄõƼ ÃøÁ¤¹æ¹ý¡±, Çѱ¹ °æ¿µÇÐȸ Ãß°èÇмú ¹ßÇ¥´ëȸ

24 ±Ç¼÷Èñ (1997), ÀÚ»ê°ú ºê·£µå È®Àå¿¡ °üÇÑ °íÂû, ´ë±¸È¿¼º°¡Å縯´ëÇб³ ¿¬±¸³í¹®Áý, Á¦55È£, pp. 385-401

25 ±è Á¾ (1997), ÀûÇÕÇÑ ¸¶ÄÉÆÃ ±â¹ý °³¹ß°ú ³ëÇÏ¿ì ÃàÀû ÇÊ¿ä, ±¤°íÁ¤º¸, Á¦195È£, 6¿ùÈ£, p. 25

26 ±èÄ¡Á¶ (1994), ¹«ÇÑÇÑ »õ·Î¿î ¸¶ÄÉÆÃ ±âȸ, ±¤°íÁ¤º¸, Á¦159È£, 6¿ùÈ£, p. 26

27 ¸ÅÀϰæÁ¦½Å¹®»ç (1998), ¡ººÎÁ¾Ù·± & Çì¹ÐÅÏ Çѱ¹º¸°í¼­¡», ¼­¿ï: ¸ÅÀϰæÁ¦½Å¹®»ç

28 ÇÑÃæ¹Î (1995), ¡ººê·£µå ¼¼°èÈ­¡», ¼­¿ï : 21¼¼±â ºÏ½º

29 Á¶¼±ÀϺ¸ (1996), 12¿ù 13ÀÏÀÚ 6¸é

30 ¾È±¤È£, ÀÌÁø¿ë (1995), ¡ººê·£µå ÆÄ¿ö¡», ¼­¿ï: µµ¼­ÃâÆÇ ÇѾð.¾È±æ»ó (1998), ºê·£µå Áß½ÉÀÇ ±¸Á¶Á¶Á¤, ¸¶ÄÉÆÃ, 3¿ùÈ£, p. 18

31 ±èÀÍÅ (1998), ºÎ»óÇÏ´Â ¼Ò¸® ¸¶ÄÉÆÃ, ±¤°íÁ¤º¸, 3¿ùÈ£, pp. 62-65

32 ¼Õ¿µ¼® (1998), ºê·£µå °¡Ä¡ Á¦°íÀÇ Ã·º´, ±¤°í - ½ÇÅÂ¿Í ´ë¾È, ±¤°íÁ¤º¸, 10¿ùÈ£, p. 49

33 ¾È±¤È£, ÇÏ¿µ¿ø, ¹ÚÈï¼ö (1998), ¡º¸¶ÄÉÆÃ ¿ø·Ð¡», ¼­¿ï: µµ¼­ÃâÆÇ ÇÐÇö»ç, p. 260

34 ÀÓÁ¾¿ø, ±èÀçÀÏ, È«¼ºÅÂ, ÀÌÀ¯Àç (1994), ¡°¼ÒºñÀÚ Çൿ·Ð: ÀÌÇØ¿Í ¸¶ÄÉÆÃ¿¡ÀÇ Àü·«Àû Ȱ¿ë¡±, ¼­¿ï: °æ¹®»ç

35 ±è Á¾ (1997), ÀûÇÕÇÑ ¸¶ÄÉÆÃ ±â¹ý °³¹ß°ú ³ëÇÏ¿ì ÃàÀû ÇÊ¿ä, ±¤°íÁ¤º¸, Á¦195È£, 6¿ùÈ£, p. 25

36 ±è»ó¿í (1998), ºê·£µå °­È­ Àü·«, LG°æÁ¦¿¬±¸¿ø, ÁÖ°£°æÁ¦, Á¦ 457 È£

37 ¹Ýº´±æ (1997), ¡º¸¶ÄÉÆÃ °ü¸®¡», ¼­¿ï: ¹Ú¿µ»ç

38 ¾È±¤È£, ÀÌÁø¿ë (1995), ¡ººê·£µå ÆÄ¿ö¡», ¼­¿ï: µµ¼­ÃâÆÇ ÇѾð.¾È±æ»ó (1998), ºê·£µå Áß½ÉÀÇ ±¸Á¶Á¶Á¤, ¸¶ÄÉÆÃ, 3¿ùÈ£, p. 18.

39 Aaker, David A. (1996), Building Strong Brands, New York: The Free Press

40 Keller, Kevin Lane (1993), Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing, Vol. 57, January, pp. 1-22

41 Aaker, David A. (1996), Building Strong Brands, New York: The Free Press