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1. ´ÜÇົ

°æÈñ´ëÇб³ ¸¶ÄÉÆÃ ¿¬±¸È¸, »ç·Ê·Î ¹è¿ì´Â ½ºÆ÷Ã÷ ¸¶ÄÉÆÃ, ¼­¿ï:¼­¿ï¾ð·Ð ÀÚ·á °£Çàȸ, 2000

±è³«Èñ ¿Ü, ½ºÆ÷Ã÷ ¸¶ÄÉÆÃ, ¼­¿ï:³ª³²ÃâÆÇ, 1999

±èµµ±Õ, Sport Business, ¼­¿ï:¿À¼ºÃâÆÇ»ç, 2000

±è Á¾ ¿Ü, ½ºÆ÷Ã÷ ¸¶ÄÉÆÃ ¾î¶»°Ô ÇÒ °ÍÀΰ¡?, ¼­¿ï:º¸°æ¹®È­»ç, 1997

±èÄ¡Á¶, ½ºÆ÷Ã÷ ¸¶ÄÉÆÃ, ¼­¿ï:űٹ®È­»ç, 1996

±èÇнÅ, ÅëÇÕ ½ºÆ÷Ã÷ ¸¶ÄÉÆÃ, ¼­¿ï:Áö»ù, 2000

¹Ú¸íÈ£ ¿Ü, ¸¶ÄÉÆÃ, ¼­¿ï:°æ¹®»ç, 1999

¼³¹Î½Å, Çö´ë ·¹Àú ½ºÆ÷Ã÷ ¸¶ÄÉÆÃ, ¼­¿ï:Çй®»ç, 1999

¼ÛÇØ·æ, ½ºÆ÷Ã÷ ±¤°í¿Í ±â¾÷ Ä¿¹Â´ÏÄÉÀ̼Ç, ¼­¿ï:ÇÑ¿ï¾ÆÄ«µ¥¹Ì, 1997

ä¼­ÀÏ, ¸¶ÄÉÆÃ Á¶»ç·Ð, ¼­¿ï:ÇÐÇö»ç, 1998

ÃÖÀ±Èñ, Çö´ë PR·Ð, ¼­¿ï:³ª³²ÃâÆÇ, 1998

Çѱ¤°É ¿Ü, ½ºÆ÷Ã÷ÀÇ »çȸÀû ÀÌÇØ, ´ë±¸:¿µ³²´ëÇб³ ÃâÆÇºÎ, 2001

Brooks, C.M. SportsMarketing : Competitive Business Strategies for sports. NJ:Prentice Hall, 1994

Catherwood, D.W. & Van Kirk, R.L, the complete guide to special to special event management, NY:John Wiley&Sons, 1992

Garham, S.J. The Ultimate Guide to Sport Event Management and Marketing, NY:McGrawHill,Inc

Howard, D.R. & Crompton, J.L. Fiancing of sport, Morgantown, WV Information Techonology, 1995

Toffler, B.M. Dictionary of Marketing Teams, 2nd edition, NY:Barron's, 1994

Millin, Bernard J. Sports marketing, Promotion & public relations, Amherst. MA:National Sport Management, INC. 1983

Schaaf, P, Sports Marketing, It not just a game anymore, Amherst, NY:Prometheus Books, 1995

2. ÇÐÀ§³í¹®

°­½Åµµ, ½ºÆ÷Ã÷ ½ºÆù¼­½±À» ÀÌ¿ëÇÑ ±¤°íÈ¿°ú¿¡ °üÇÑ ¿¬±¸, µ¿±¹´ëÇб³ ¾ð·ÐÁ¤º¸´ëÇпø ¼®»çÇÐÀ§³í¹®, 1998

±¸Àΰæ, ½ºÆ÷Ã÷ ¸¶ÄÉÆÃÀÇ ¸¶ÄÉÆÃ Ä¿¹Â´ÏÄÉÀÌ¼Ç È¿°ú¿¡ °üÇÑ ¿¬±¸-½ºÆ÷Ã÷ ½ºÆù¼­½±À» Áß½ÉÀ¸·Î, ¼÷¸í¿©ÀÚ´ëÇб³ °æ¿µÇаú ¼®»çÇÐÀ§³í¹®, 2001

±èÁÖ¿µ, ½ºÆ÷Ã÷ ¸¶ÄÉÆÃÀÇ Ä¿¹Â´ÏÄÉÀ̼ÇÈ¿°ú¿¡ °üÇÑ ¿¬±¸, Áß¾Ó´ëÇб³ °æ¿µÇаú ¼®»çÇÐÀ§³í¹®, 1998

¹Ú¿µÁÖ, Çѱ¹ ½ºÆ÷Ã÷ ¸¶ÄÉÆÃÀÇ ÇöȲ ¹× Ȱ¿ë¹æ¾È¿¡ °üÇÑ ¿¬±¸ - ¹Ú¼¼¸® ¸¶ÄÉÆÃÀ» Áß½ÉÀ¸·Î, ¿¬¼¼´ëÇб³ ¾ð·ÐÁ¤º¸´ëÇпø ¼®»çÇÐÀ§³í¹®, 2000

À°Á¾¼ú, Sports MarketingÀ» À§ÇÑ Sponsorship Model °³¹ß, °í·Á´ëÇб³ °æ¿µÇаú ¹Ú»çÇÐÀ§³í¹®, 1993

ÀÌÁ¾Çå, ½ºÆ÷Ã÷ ¸¶ÄÉÆÃÀÇ ÇöȲ ¹× ¹ßÀü ¹æÇâ¿¡ °üÇÑ ¿¬±¸, ÀÎÇÏ´ëÇϱ³ °æ¿µ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1996

Á¤º´ÅÂ, ½ºÆ÷Ã÷ ¸¶ÄÉÆÃ¿¡ ´ëÇÑ ±¹³»±â¾÷ÀÇ ÀÎÁöµµ¿¡ °üÇÑ ¿¬±¸, ¿µ³²´ëÇб³ °æ¿µ´ëÇпø ¼®»çÇÐÀ§³í¹®, 2000

3. º¸°í¼­, ÀÚ·áÁý, ±âŸ

°í³«¿ø ¿Ü, ½ºÆù¼­½± ¸¶ÄÉÆÃÀÇ º»Áú¿¡ ´ëÇÑ ÀÌÇØ, üÀ°°úÇгíÁý Á¦ 3È£, 1999

±è Á¾ ¿Ü, Çѱ¹ ½ºÆ÷Ã÷ ¸¶ÄÉÆÃ ¹ßÀü °úÁ¦ ¿¬±¸, Çѱ¹ üÀ°Çаú ¿¬±¸¿ø 1998

¹ÚÂù¿í, ¿ì¸®³ª¶ó ±â¾÷ÀÇ ½ºÆ÷Ã÷ ÈÄ¿ø ÇöȲ ¹× ÀνÄ(1), ¸¶ÄÉÆÃ 8¿ùÈ£, 1996

¹ÚÇöÁ¾, ½ºÆ÷Ã÷ ½ºÆù¼­½±°ú ½ºÆ÷Ã÷ ±¤°íÀÇ È¿°ú¿¡ °üÇÑ Àå±â¿¬±¸, ±¤°í¿¬±¸ °¡À»È£, 1996

¹ÚÇöÁ¾ ¿Ü, ½ºÆ÷Ã÷ ¸¶ÄÉÆÃÀÇ È°¿ëÀ» ÅëÇÑ °æ±â ´Üü ¹× »çȸ Ȱ¼ºÈ­¿¡ Àü·«¿¡ °üÇÑ ¿¬±¸, Çѱ¹ üÀ° °úÇÐ ¿¬±¸¿ø, 1998

À̱ÔÈñ ¿Ü, ½ºÆ÷Ã÷ ¸¶ÄÉÆÃÀÇ º»Áú°ú Àü·«Àû °ü¸®¿¡ °üÇÑ ¿¬±¸, µ¿¸²°æ¿µ¿¬±¸ Á¦ 10Áý, 1999

ÁÖ»ó¿í ¿Ü, È¿°úÀû ½ºÆ÷Ã÷ ½ºÆù¼­½± ½ÇÇàÀ» À§ÇÑ ¸¶ÄÉÆÃ Àü·«, °í·Á´ëÇб³ ºÎ¼³ ½ºÆ÷Ã÷ °úÇÐ ¿¬±¸¼Ò ³íÃÑ Á¦ 10Áý, 1999

ȲºÎ¿µ, ½ºÆ÷Ã÷ ¸¶ÄÉÆÃÀÇ ±¸¼º¿ä¼Ò¿Í »ç·Ê ±×¸®°í ½ÃÀå °èȹ, ¸¶ÄÉÆÃ Æ÷·³ °¡À»È£, 1997

Ȳ¿ëö, ¸¶ÄÉÆÃ Ä¿¹Â´ÏÄÉÀÌ¼Ç ¼ö´ÜÀ¸·Î¼­ÀÇ ½ºÆ÷Ã÷ ¸¶ÄÉÆÃÀ» Ȱ¿ë¹æ¾È, µ¿¾Æ½Ã¾Æ ¿¬±¸³íÁý, 2000

±Ý°­±âȹ ÆíÁý½Ç, ±¤°í¸Åü·Î¼­ÀÇ ÇѰ踦 ¶Ù¾î ³Ñ´Â ½ºÆù¼­½±, ´ÙÀ̾Ƹóµå ¾Öµå 5¿ùÈ£, 1998

AD INFORMATION ÆíÁý½Ç, ¡°½ºÆ÷Ã÷·Î »ê´Ù¡± ±â¾÷µéÀÇ µ¸º¸ÀÌ´Â ½ºÆ÷Ã÷ ¸¶ÄÉÆÃ Àü·«, AD INFORMATION 4¿ùÈ£, 2001

LGAD ÆíÁý½Ç, ½ºÆ÷Ã÷ ¸¶ÄÉÆÃÀÇ Ã¼°è, LGAD 5¿ùÈ£, 1998

Gardner, M.P. Sponsorship and Small Business. Journal of Small Business Management, October, 1999

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Greising, D(1995), "Let the Hype Begin" Business Week, 2 February, pp 117-118

Marshall, D.W. and Cook, G(1992), "The Corporate(Sports) Sponsor" European Journal of Marketing, 11

Meenaghan, Tony.(1983), "Commercial Sponsorship", European Journal of Marketing (special issue), pp.1-73.

Meenaghan, Tony.(1991), "The role of sponsorship in the marketing communications mix", International Journal of Advertising, v10, pp.35-47.

Meenaghan, Tony.(1996), "Ambush Marketing A Threat to Corporate Sponsorship." Sloan Management Review, fall.

Park, C.W, Milberg, S. and Lawson, R(1991), "Evaluations of brand extensions. the role of product feature similarity and brand concept cosistency", Journal of Consumer Research, v18 n2, pp.185-193.

Sandler. Dennis M. and David Shani(1989), "Olympic Sponsorship vs. 'Ambush' Marketing: Who Gets The Gold?", Journal of Advertising Research,

Shell, A(1995), "Ambush Marketing Will Win No Medals" Public Relation Journal, Vol 50, January, p 11-19

SMC½ºÆ÷Ã÷ ¸¶ÄÉÆÃ È¨ÆäÀÌÁö, http://my.dreamwiz.com/generalz

¿ù°£ ¸¶ÄÉÆÃ È¨ÆäÀÌÁö, http://www.krmarketing.co.kr/mag/

¿ù°£ ½ºÆ÷Ã÷ ºñÁî´Ï½º ȨÆäÀÌÁö, http://www.sportbusiness.co.kr

¸ÅÀϰæÁ¦½Å¹® ȨÆäÀÌÁö, http://www.mk.co.kr

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