참 고 문 헌
1.통계자료
광고단체 연합회 (http://www.adic.co.kr),브랜드 최초 런칭시기 ( 장기간 )
베이시스 넷 (Basis Net ),개별브랜드와 기업브랜드 최초 런칭시기 ( 단기간 )
브랜드 분류표 (2000),브랜드 표준코드 위원회.
브랜드 앤 컨설팅 (http://brandconsult ing.co.kr)
최승노 (1999), 1999 년 한국의 대규모기업집단, 자유기업센터.
______(1999), 1999 년 한국의 시장, 자유기업센터.
______(1998), 1998 년 한국의 시장, 자유기업센터.
특허청 (http://www.kipo.go.kr),특허권 수
한국 광고데이타 (AD channel),노출횟수, 노출량
한국능률협회, (1999),개별 브랜드 파워지수
____________(2000),개별 브랜드 파워지수
한국상장협의회 (2000), TS- 2000.
한국신용평가원 (2000), Kis-Fas data.
한국증권전산, 주가자료.
1999 제품별 업체별 시장규모총람 (1999),산업기술정보원.
2000 제품별 업체별 시장규모총람 (2000),산업기술정보원.
2.국내문헌
권재륜 (1999), M&A 와 실제와 브랜드자산가치평가, M&A 와 브랜드자산세미나, 1999.4.28.
pp.27- 48.
금강기획 (1997),소비자 관점의 브랜드 파워, M arketing Communication Review, Summer,
pp.3- 27.
김광영역 (1997),지식자본 : 2 천년대 기업과 인간의 핵심자산, 사람과 책 ( 원저 :Annie Brooking(1996),
Intellectual Capital, Intern ational Thomson Business Press.)
김성제 (1994),브랜드의 경제적 가치 결정짓는 브랜드 파워, 광고정보, 정보여행, 9 월호, p.75.
김영동역 (1998),지식창조의 경영, 21 세기 북스 ( 원저 :Nonaka, I, (1991),"The
Knowledge Creating Company", Harvard Business Review)
김용준 박유식 (1996),컨조인트 분석을 이용한 상표자산의 측정에 관한 연구, 경영학 연구, pp.61- 95.
김재인 (1999), KAA 저널, 10 월호, 한국광고주 협회.
나영 장지인 박문기 (2000), ERP 구축에 따른 기업의 성과측정, 대한경영학회, pp.305- 348.
남천연 (1999), ERP 환경에서의 회계정보시스템의 조망, 회계정보시스템 연구, 11 월, pp.83- 107,
매일경제신문, 1999. 6. 24
매일경제신문, 2000. 3. 3.
박찬수 이유재등 14 인 공저 (1998),브랜드 자산의 개념과 측정방법, 마케팅 신조류, 경문사, pp.141-
179.
서울경제신문, 2000. 4. 28.
안근식 신권건 (1995),회계측정론, 신영사, pp.11- 12.
유재규 이항수 (1999),신기업회계기준 해설, 이나우스출판, p12.
유필화 Robert Dolan and Hermann Simon(1998),가격경쟁전략, 한 언.
이재규역 (1995), Peter Drucker 편저, 미래의 결단, 서울. 한국경제신문사.
________(1998). Peter Drucker 편저, 자본주의 이후의 사회, 서울. 한국경제 신문사.
이정준 (1996),브랜드 자산가치 측정방안에 관한 연구, 연세대 석사학위논문.
이춘경 (1998), Kalman Filter 를 이용한 무형자산가치 측정, 경북대 석사학위논문.
장세기역 (1999),상표충성도의 측정과 경영, 영풍문고, ( 원저 : Jacoby and Robert W. Chestnut
(1978), Brand Royalty: Meas urement and Management, Jhon Wiley
& Sons)
정범석 (1999),법율용어사전, 법전출판사.
조성표 (2000),지식자본시대 회계의 과제 :무형자산의 측정과 보고, 회계저널, 제 9 권, 제 2 호, pp135-
163.
주간매경 (1998), 98 상표값, 주간매경 중앙리서치 브랜드밸류 공동조사, (98,7,8) pp.24- 42.
최정호 (1994),광고비 및 연구개발비 지출이 기업가치에 미치는 영향 :토빈 Q에 의한 실증적 분석, 회계학연구
( 제 19 호 ), pp.103- 124.
한국능률협회 (1999),한국산업의 브랜드파워 (K- BPI)1 위 기업 시상식 및 특별심포지움 3 월 31 일
. (2000), Power Bland 육성 특별 심포지엄 : 2000 년 브랜드파워 (K-BPI)1위 브랜드 사례를
중심으로, 한국능률협회컨설팅. 4 월 19- 20 일.
福家成夫역 (1993), Terence. Oliva 편저. 브랜드 가치 평가의 실무 -경영전략으로서의 브랜드의 관리와
운용, 다이아몬드사, pp.168- 172.
3.국외문헌
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Aaker, D.A and Gary Shansby.(1982), Positioning Your Product ",
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Aaker, D.A. and R. Jacobson.(1994). The Financial Information Content
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Accounting Standards Committee.(1989), Statement of Standard Accounting
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Accounting Standards Committee(SSAP 22), par.30.
ASC(1990a), Exposure Draft 47, Accounting for Goodwill, Accounting
Standards Committee
ASC(1990b), Exposure Draft 51, Accounting for Fixed Assets and Revaluat
ions, Account ing Standards Committee.
ASC(1990c), Exposure Draft 52, Accounting for Intangible Fixed As
set Accounting Standards Committee, May.
Axelrod, J. N.(1993), The Definition and Measurement of Brand Equity",
ARF Brand Equity Research Day, The New York Hilton(October 27
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Barth, M. E., and R. Kasznik.(1998), Share Repurch ase Decisions
and Market Reaction:Accounting-Related and General Information Asymmetry
and Idle Cash", Working paper, Stanford University. pp.235-
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_____________________________(1999), Share Repurchase and Intangible
assets", Journal of Accounting and Economics. pp.211- 241.
Barth, M. E., R. Kasznik and M. E. McNichols. (1998). Analyst Coveragand
Intangible Asset ", Working paper, Stanford University.
Barth, Mary E., Michael B. Clement, George Foster, Ron Kasznik.(1998)
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are Worth", Sept ember 1.
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__________________(1997), Strategic Brand Management ", Prentice
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4.참고 Site
http://www.adic.co.kr
http://www.brandconsulting.co.kr
http://www.kaa.or.kr
http://www.kipo.go.kr
http://www.skandia/se/group_intellectual/hidden_values_a.html
http://www.sveiby.com.au/ Intellectualcapital.html
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