참고 문헌
1. 국내문헌
「광고대사전」, 나남, 1996.
「광고관리론」, 김학윤, 이호배, 석정, 1995.
김동기, 『현대마케팅원론』, (서울:박영사, 1984).
김준성, 시민의 라이프 스타일이 VTR의 구매의사 결정과정에 미치는 영향에 관한 실증적 연구, 고려대학교 경영대학원,
석사학위논문, 1988.
김철수, 광고효과에 있어서 감정반응과 태도의 매개역할, 고려대학교 대학원 박사학위논문, 1991.
김학윤, 이호배, 『광고관리론』, (서울:석정, 1995).
김홍대,『신 소비자 행동론』, (서울:형설출판사, 1991).
민병준, 2000년 총광고비 결산, KAA Journal 130호, 2001. 2.
박봉주, 오디오 구매집단의 라이프 스타일에 관한 실증적 연구, 전남대학교 대학원 석사학위논문, 1990.
서교장, 라이프 스타일에 의한 커피 제품구매행동에 관한 연구, 중앙대학교 대학원 석사학위논문, 1987.
이승영, 소형 카세트 구매자들의 외제품 평가에 있어 소비자 요인이 미치는 영향에 관한 연구-라이프스타일과 인구통계학적
변수를 중심으로-, 연세대학교 대학원 석사학위논문, 1988.
이지연, 메시지 트레이밍이 설득에 미치는 효과에 관한 연구:관여도와 메시지유형의 조정적 역할을 중심으로, 서강대학교
경영학과 석사학위논문, 1994.
코래드 광고전략연구소 편(1989), 광고대사전, 나남.
2. 해외문헌
A.R.Moren, "Market Segmentation and Practical Policy Formulation,"
The Quarterly Review of Marketing, Winter 1985.
Bernstein, P.W.(1978), "Psychograpics:Is It the Elusive Perfect
Marketing Tool?", TWA Ambassador, April.
C.P.Puto and W.D.Wells(1984), "Informational and Transformational
Advertising:The Differential Effects of Time", Advances in
Consumer Research, Vol.11.
C.W.Park and V.P.Lessing(1981), "Familirity and Its Impact
of Consumer Decision Biases and Heuristic, "Journal of Consumer
Research, Vol.8(September).
Charles F.Frazer(1983), "Creative Strategy:A Management Perspective",
Journal of Advertising, Vol.12(4).
David A.Aaker, Pajeev Batra and John G.Myers(1992), Advertising
Management, 4th ed., Englewood Cliffs, New Jersery:Prentice-Hall.
David.A.Aaker, Rajeev Batra&John G.Myers, Advertising Management.
Engel, J.E., Blacwell, R.D. and Kollat, D.T.(1982), Consumer Behavior,
N.Y.:The Dryclen Press.
Hebert E.Krugman(1965), "The Impact of Television Advertising:Learning
Without Involvement", Public Opinion Quartlerly, 29, Fall.
J.R.Bettman, and C.W.Park(1980), "Effects of Prior Knowledge
and Experience and Phase of Choice Process on Consumer Decision
Process:A Protocol Analysis, "Journal of Consumer Research,
Vol.7(December).
J.S.Johar, and M.Joseph Sirgy(1991), "Value-Expressive versus
Uitilitarian Advertising Appeals:When and Why to Use Which Appeal",
Journal of Advertising, Vol.20(September).
Joseph W.Alba, and J.Wesley Hutchinson(1986), "Dimensions
of Consumer Expertise, "Journal of Consumer Research, Vol.13(March).
Judith L.Zaichkowsky(1985), "Measuring the Involvement Construct,"
Journal of Consumer Research, 12.
Jullian L.Simon(1971), The Management of Advertising, Englewood
Cliffs, N.J:Prentice-Hall.
Kotler, P.(1997), Marketing management:Analysis, Planning, Implementation,
and Control, 9th, Englewood Cliffs, New Jersey:Prince-hall Inc..
Lavidge, R.J.,&Steiner, G.A(1961). "A Model of Predictive
Measurements of Advertising Effectiveness, "Journal of Marketing,
Vol.25.
Levy, S.J.(1963), "Symbolism and Life-style", Chicago:American
Marketing Association.
Mackenzie, S.B, Lutz, R.J.,&Belch, G.E(1986), "The Role
of Attitude the ad as a Mediator of Advertising effectiveness:A
Test of Competing Explanation, "Jouranl of Marketing Research,
23(May).
McCarthy, E.J. and Perreault, W.D., Basic Marketing:a managerial
aproach(8th ed.)Homewood, Illinois:Richard D.Irwin, Inc., 1984.
Mita Sujan(1985), "Consumer Knowledge:Effects on Evaluation
Strategies Mediating Consumer Judgements, "Journal of Consumer
Research, Vol.12(June).
Philip Kotler(1991), Marketing Management:Analysis, Planning, Implementation
and Control, 7th ed., Englewood Cliffs, New Jersey:Prentice-Hall,
Inc.
Philip Nelson(1974), "Advertising as Information, "Journal
of Political Economy, Vol.82(July-August).
R.E.Petty and J.T.Cacioppo(1981), Attitudes and Persuasion:Classic
and Contemporary Approaches, Dubuque, lowa:Wm.C.Brown.
R.E.Petty and J.T.Cacioppo(1984), "The Effects of Involvement
on Responses to Argument Quantity and Quality:Central and Peripheral
to Persuasion, "Journal of Personality and Social Psychology,
Vol.46.
R.L.Celsi&J.C.Olsen(1988), "The Role of Involvement in
Attention and Comprehension Processes".
Wells, W.D.(1975), "Psychographics:A Critical Review",
Journal of Marketing Research, May.
Yankelovich, D.(1973), "What Life Styles Mean To Market Planer?",
Kelley&Lazer Managerial Marketing.
|
