ABSTRACT
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The research in toutilization programs for
public
announcements through the internet |
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Jeung, Byung Ju
Majorin Advertising
Graduate School of Advertising and
Public Relations
Hong Ik University
Directed by Prof.Park,Kwang Sung |
This purpose of study is to be finding the proposal about how to
use the commercial for the public good.
It focuses on the public attitude and concept which would be changable.
Internet medium are more good for the both communication, speed
and exchange of information than the established medium, which is
represented as fulfill the purpose of the commercial good.
The other mediumcan not help delivering the main subject with in
a few minutes and through a limited space. But In order to realize
the purpose of the commercial good, It would be necessary to produce
proposal. Internet show to get out of the weak point of the commercial
good, then it would be expected to improve as delivery tools of
information.
Internet change concept of choice as exposure of commercial. If
receivers could choose and visit it, It would always extend the
affect of commercial. Accordingly, If this study has to be researched
seriously and be applied, It could be the affective medium of commercial
for public good.
Considering the speed of extending the internet, it would be best
medium in regardless of the ages and level. And it would develop
to various kinds and increase the effect.
The strategy of internet for commercial good has to decide the
purpose, that is, what purpose it has through internet. Then, it
set the contents and tools of commercial.
Internet for commercial has same process.
This study is against twenty and set up the strategy of commercial
through the internet with survey.
Considering the increase of internet, it would be potential medium
of all people in regardless of the special age and level, and market
would develop.
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