Abstract

The advertising is a part of marketing of the today company Capabilities Which is one of it`s under control factor. It offers the information of the company product & services and it simulates for Consumer demanding by persuading the Customer purchasing power. Simultaneously, advertising is very close Connected with our life, it`s communicates the cultural worth and the life style to be formed society.

Otherwise, advertising has a trend of the tines it`s reaction both passively and actively of the economic flow the times. In the point of consumer view, it`s advertising is a high per suasively Communication between advertiser and Communication between advertiser and Customer. However, the customer who is persuadedby it`s advertising, it will give them an unpleasant feeling.

Further more, the customer contact a lot of advertising that is a sincere presentation of advertising and the majority of them will support of it`s advertising.

The greatest presentation of advertising it`s a understanding the new worth, new life and the new information`s news.

I will take a good competition with retaining the good image of the product.

In addition to(in Japan) a sending information at the strategic view. It needs to be understanding R & D of the firm`s strategy, analysis the market trend, and the distribution channel. It should be caused the expanding work field of creators. As the firm`s strategic hold the edge than creative, but the strategic is too much biased it could not take an attractive for the advertising. Consequently, high dimension advertising strategic and advertising expression

Technical of polished advertising will be required in the future. This study set-up as hypothesis as follows under proposition which is the sizzle in presentation skill of brand advertising in amagazine havean effect on understanding of advertising concept.

<hypothesis 1>
Brand advertising which is advertised in a magazine will be recognized first of all.

<hypothesis 2>
The visual sizzle which is noticed will be remained.

<hypothesis 3>
The more it has interest in advertising, the more it will apricate affirmatively in advertising brand. of sizzle

<Hypothesis 4>
The more it has trust in a magazine advertising brand of sizzle It is based on hypothesis verification the major findings in this study as follows

First, brand advertising which is advertised in a magazine is recognized first of all.

Second, the visual sizzle which is noticed is remained.

Third, the more it has interest in advertising, the more it will accept affir matively in advertising brand of sizzle. Forth. the more it has trust in a magazine advertising the more it accept affirmatively in advertising brand of sizzle This study show to the advertiser and person in charge of medium a theoretical suggestion.

In the advertising production, message of persuasively visual language advertising strategic show that the customer have interest the brand in the visual language with persuasively attitude. Therefore use of sizzle and distinction of brand is required.

Especially, the customer seems to be memory the presentation(image), form(code) and colors rather than informations.

Furthermore, the advertiser should make an original positioning, because the customer have affirmatively reaction and good-feeling about image of a company.

In this study, alimitation and suggestion for here after study as follows, Frist, limiting of the subject of study made between twenties and thirties generation an object of this study and the advertising which is reported in a question paper, is black and white, therefore it`s hard to understand advertising presentation exactly. Also, customer`s reaction is not vivificated, because the showed advertising is limited.

Besides, in the use of this result, it should collect extensive opinions from the people.

Therefore, this assignmentis for the advertising strategic with customer communication and to develop products of the variety visual facts, when make a marketing planning it could be applicate to right assessments and positive understanding in the customer views through reducing a advertising budget and media planning taken advertising.

For the future, advertising presentation skills for Sizzle is simple effect and I wish that is acknowledged as a genre of strategical advertising skills it`s not only effect ability.

´ÙÀ½ ÆäÀÌÁö·Î