<<Âü°í¹®Çå>>


1. ±¹ ³» ¹® Çå

°í¿µ±¹ (1999): ¡ºÀüÀÚ»ó°Å·¡¸¦ À§ÇÑ °¡»ó»óÁ¡±¸Ãà¡», »ï¼º½Ç¾÷.

±è¿Ï¼®, ȲÀÇ·Ï (1996): ¡º¸¶ÄÉÆÃÀ» À§ÇÑ ¼ÒºñÀÚ ½É¸®ÇС», À²°îÃâÆÇ»ç.

±èÁø¿ì (2000.2): ¡ºÀÎÅÍ³Ý ºñÁî´Ï½º.com¡», ¿µÁø.

±èÄ¥¼ø°ú ÀÌÈÆÀÚ (1998), "IMF ÀÌÈÄÀÇ ½Å¼¼´ë Áø¹ÙÁö ¼ÒºñÀÚÀÇ ºê·£µå ÀÎÁöµµ ,À̹ÌÁö ¹× Ãß±¸À̹ÌÁö¸¦ Áß½ÉÀ¸·Î ÇÑ ÁøÀÇ·ù ½ÃÀå ºÐ¼®", ¡¸Çѱ¹ÀÇ·ùÇÐȸÁö¡¹, 447-458¸é.

¹ÚÃæÈ¯, ¿À¼¼Á¶ (1993): ¡º¸¶ÄÉÆÃ°ü¸®¡», ¹Ú¿µ»ç, 539-540¸é.

¾È±¤È£, ÀÓº´ÈÆ (1995): ¡º¸¶ÄÉÆÃÁ¶»ç¿ø·Ð¡», ¹ý¹®»ç, 254-371¸é.

¾È½Â¿ø (1998): ¡¸ÀüÀÚ»ó°Å·¡ÀÇ ¼ÒºñÀÚ ±¸¸ÅÇàÅ ºÐ¼®¿¡ °üÇÑ ¿¬±¸¡¹, Çѱ¹Àü»ê¿ø.

ÀÌ¸í¼· (1987): ¡¸»óÇ¥¿Í Á¡Æ÷ÀÇ ¸í¼ºÀÌ ¼ÒºñÀÚÀÇ À§ÇèÁö°¢¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸¡¹, ¿¬¼¼´ëÇб³ ¼®»çÇÐÀ§ ³í¹®, 6-19¸é.

À̽Ââ (1996): ¡º»çÀ̹ö½ºÆäÀ̽º¸¦ ÅëÇÑ ¿Â¶óÀÎ ±¤°í ¸¶ÄÉÆÃ¡», ¸¶ÄÉÆÃ, 21-23¸é.

ÀÌÀº¿µ (1997): ¡ºÆÐ¼Ç¸¶ÄÉÆÃ¡», ±³¹®»ç, 230-234¸é.

ÃÖÀºÁ¤ (1999): ¡¸ÀÎÅÍ³Ý ¼îÇνà ¼ÒºñÀÚÀÇ À§Çè Áö°¢¿¡ °üÇÑ Å½»öÀû ¿¬±¸¡¹, ¿¬¼¼´ëÇб³ ¼®»çÇÐÀ§ ³í¹®, 28-30¸é.

ÇÏ´ë¿ë (1998): ¡ºÇö´ë¸¶ÄÉÆÃ¡», ¹«¿ª°æ¿µ»ç, 211-215¸é.

Çѱ¹ÀÎÅͳÝÁ¤º¸¼¾ÅÍ (2000a): ¡¸±¹³» ÀÎÅͳÝÀÌ¿ëÀÚ ±ÞÁõ¿äÀκм®¡¹, (http://stat.nic.or.kr).

               (2000b): ¡¸ÀÎÅÍ³Ý »ê¾÷ÇöȲ¡¹, (http://stat.nic.or.kr).

Çѱ¹Àü»ê¿ø (2000): ¡¸2000³â 8¿ù ÀÎÅÍ³Ý ÀÌ¿ëÀÚ ¹× ÀÌ¿ë ÇàÅ Á¶»ç °á°ú¡¹, (http://stat.nic.or.kr).


2. ÇØ¿Ü ¹®Çå

Aaker, D. A. (1991): Managing brand equity, N. Y., Free Press, pp.15-33.

Bauer, Raymond A. (1969): "Consumer Behavior as Risk Taking," in Ben M. Enis and Keith K. Cox, ed., Marketing Classics, Boston:Allyn and Bacon, p.120.

Cox, D. F. and Rich, S. V. (1964): "Perceived Risk and consumer Decision- Making in the Case of Telephone Shopping," Journal of Marketing Research, Jan, pp.32-39.

Cox, D. F. (1967): Risk handling in consumer behavior - an intensive study of two cases, Harvard University Press, Boston, pp.34-81.

Cunningham, R. M. (1956): "Customer Loyalty to Store and Brand," Harvard Business Review, pp.129-137.

Cunningham, S. M. (1964): "Perceived Risk as a Factor in Product Oriented Word-of-Mouth Behavior : A First Step," in L. G. Smith, ed., Reflections on Progress in Marketing, Chicago:American Marketing Association, pp.229-238.

Cunningham, S. M. (1967): "The Major Dimensions of Perceived Risk," in Risk Taking and Information Handling in Consumer Behavior, Cox, D. F., ed., Boston: Harvard University Press, pp.507-523.

Dash, Joseph F., Schiffman, Leon G. and Berenson, Conrad (1976): "Risk and Personality- related Dimension of Store Choice," Journal of Marketing, p.34.

Engel, J. F., Blackwell, Roger D., and Spence, Homer E. (1970): "Perceived Risk in Mail- Order and Retail Store Buying," Journal of Marketing Research, pp.364-369.

Engel, J. F., Kolat, D. T, and Blackwell, R. D. (1973): Consumer Behavior, New York:Holt, Rinehart, and Winston

Hisrich, Robert D., Dornoff, Ronald J. and Kernan, Jerome B. (1972): "Perceived Risk in Store Selection," Journal of Marketing Research, pp.435-439.

Jacoby, Jacob and Kaplan, Leon B. (1972): "The Compinents of Perceived Risk," in Venkatesan, M. ed, Proceedings 3rd. Annual Convention of the Association for Consumer Research. pp.382-393.

Kogan, N. and Wallach, M. A. (1964): Risk-Taking : A study in Cognition and Personality, Jolt, Ihinehart & Winston, New York, NY.

Markin, Rom J. Jr . (1974): Consumer Behavior : A Cognitive Orientation, New York : Mcmillan Publish Co., pp.524-525.

Ostlund, L. E (1974): "Perceived Innovation Attributes as Predictions of Innovativeness," Journal of Consumer Research, Vol.1, p.24.

Peter, J. P. and Ryan, M. J. (1976): "An investigation of perceived risk at the brand level," Journal of Marketing Research, February, Vol.16, pp.6-17.

Roselius, T. (1971): "Consumer Rankings of Risk Reduction Methods," Journal of Marketing, pp.56-61.

Sheth, J. N. and Venkatesan, M. (1968): "Risk and Personality-related Dimension of Store Choice," Journal of Marketing, p.34.

Shiffman, L. G. and Kaunk, L. L.(1994): Consumer Behavior, 5th. ed., Englewood Cliffs, Newjersey, Prentice Inc., pp.227-232.

Stone, R. N. and Winter, F. W. (1987): "Risk: is it still uncertainty times consequences?," in Belk. R. W. et al. (Eds), Proceedings of the American Marketing Association, Winter Educators Conference, Chicago, IL, pp.261-265.

Taylor, J. W. (1974): "The Role of risk in Consumer Behavior," Journal of Marketing, pp.54-60.

´ÙÀ½ ÆäÀÌÁö·Î