<Âü°í¹®Çå>


±¹³» ´ÜÇົ

±è¸í¾ð, ¹Ú¿µ¼®. 1997. Çѱ¹±â¾÷¹®È­ÀÇ ÀÌÇØ. ¼­¿ï: ¿À¸§ÃâÆÇ»ç.

±è¿µ¼®. 2000. »çȸÁ¶»ç¹æ¹ý·Ð. ¼­¿ï; ³ª³².

¹Ú¿µ¹è. 1995. Á¶Á÷ÇàÀ§·Ð. ¼­¿ï:¹ý¹®»ç.

¿ÀµÎ¹ü. 1996. Á¶Á÷Ä¿¹Â´ÏÄÉÀ̼ǷÐ. ¼­¿ï: ¼­¿ï´ëÇб³ ÃâÆÇºÎ.

¿À¿ìÄ¡. 1982. ZÀÌ·Ð. ¹Ú³»Èñ ¿Å±è. ¼­¿ï: ¿ì¾Æ´ç.

À±ÈñÁß. ½Åȣâ. 2000. PRÀü·«·Ð. ¼­¿ï: Ã¥°ú ±æ.

ÀÌÁØÀÏ, 1988. Á¶Á÷Ä¿¹Â´ÏÄÉÀ̼Ç. ¼­¿ï: ³ª³².

ÀÌÇÐÁ¾. 1992. ±â¾÷¹®È­ÀÇ Á¶Á÷°³¹ß. ¼­¿ï: ¹ý¹®»ç.

ÀÌÇÐÁ¾. 1992. ±â¾÷¹®È­·Ð ¼­¿ï: ¹Ú¿µ»ç.

ÀÌÇѰË. ³ë³²¼·. 1996. ¼¼°èÈ­½Ã´ëÀÌ ±â¾÷¹®È­. ¼­¿ï: Çü¼³ ÃâÆÇ»ç.

Á¤º¸Åë½ÅÁ¤Ã¥¿¬±¸¿ø. 1998. º¥Ã³±â¾÷ÀÇ ¼ºÀå´Ü°èº° ¼º°ø¿äÀκм®°ú Á¤Ã¥Á¦¾È. {¼­¿ï}: Á¤º¸Åë½ÅÁ¤Ã¥¿¬±¸¿ø.

Áß¼Ò±â¾÷ÁøÈï°ø´Ü. 1998. º¥Ã³±â¾÷½ÇÅÂÁ¶»çº¸°í¼­. {¼­¿ï}:Áß¼Ò±â¾÷ÁøÈï°ø´Ü.

ÃÖÀ±Èñ, 1998. Çö´ë PR·Ð. ¼­¿ï:³ª³².

ÃÖÁ¾ÅÂ. 1995. Çö´ëÁ¶Á÷·Ð. ¼­¿ï: °æ¼¼¿ø.

Çѱ¹»ý»ê¼ºº»ºÎ. 1994. ±â¾÷¹®È­¿Í ¼º°Ý¿¡ÀÇ ¿µÇâ¿äÀΰú ÀÌÀÇ ÃøÁ¤ ¹× º¯È­¿¡ °üÇÑ ¿¬±¸. {¼­¿ï}: Çѱ¹»ý»ê¼º º»ºÎ.


±¹³»ÇмúÀú³Î

¹Ú±â¼ø. 1991. "Ä¿¹Â´ÏÄÉÀ̼ÇÀÇ »õ·Î¿î ¿¬±¸¿µ¿ªÀ¸·Î¼­ÀÇ ±â¾÷¹®È­¿¡ °üÇÑ °íÂû". ½Å¹®Çк¸, 26: 145-148

¹Ú³ëÀ±. 1997. "±â¾÷¹®È­¿Í Àü·«ÀÇ °ü°è¿¡ Ž»öÀû ¿¬±¸". °æ¿µÇבּ¸. ¼­¿ï: Çѱ¹°æ¿µÇÐȸ, 26(2): 305-308.

½ÅÀ¯±Ù. 1997. "ÀÚÀ²°øµ¿Ã¼Àû ±â¾÷¹®È­ÀÇ Ã¢´Þ". Àΰ£Á¸ÁßÀÇ °æ¿µ. ¼­¿ï: ´Ù»êÃâÆÇ»ç.

½Åȣâ. 1997. "»ç¿ø°ü°è Ä¿¹Â´ÏÄÉÀ̼Ç". ¹Ð·¹´Ï¾ö. ¼­¿ï: ¼­°­ ¿£ÅÍÇÁ¶óÀÌÁî, 11-12¿ùÈ£: 107-110.

Á¤¾î·çÁö¿Ü. 1994. "±â¾÷À̹ÌÁö Á¦·Î¸¦ À§ÇÑ ±â¾÷¹®È­¿Í ±â¾÷Àü·«ÀÇ °³¹ß¹æÇâ¿¡ °úÇÑ ¿¬±¸" »ê°æ¿¬±¸.

ÃÖÀ±Èñ. 1991. "Ä¿¹Â´ÏÄÉÀ̼ǰú ±â¾÷¹®È­ °ü¸®". Çѱ¹¾ð·ÐÇÐȸ PR¿¬±¸È¸¿Í Çѱ¹»çº¸±âÀÚÇùȸ ¿¬Çսɯ÷Áö¿ò.


±¹³»ÇÐÀ§³í¹®

¼­Àδö. 1987. Çѱ¹±â¾÷ÀÇ ±â¾÷¹®È­ À¯Çü°ú Á¶Á÷Ư¼º°£ÀÇ °ü·Ã¼º ¿¬±¸. ¹Ú»çÇÐÀ§ ³í¹®. ¼­¿ï´ëÇб³, °æ¿µÇаú.

±è¿ø¼®. 1997. ±â¾÷¹®È­ÀÇ PRÄ¿¹Â´ÏÄÉÀ̼ÇÀÇ °ü°è¿¡ ´ëÇÑ ¿¬±¸. ¼®»çÇÐÀ§³í¹®. ¼­°­´ëÇб³ ¾ð·Ð´ëÇпø.

¿Ü±¹´ÜÇົ

Bormann, E. G. 1985. "Symbolic Convergence: Organizational Communication and Culture". In Communication and Organizations: An Interpretive Approach, by Putnam, L. L., and Pacanowsky, M. E. Beverly Hills: Sage.

Chandler, A. D., Jr. 1962. Strategy and Structure. Cambridge, Mess: M.I.T. Press.

David M. Dozier, Larissa A. Grunig and James E. Grunig. 1995. Manager's Guide tp Excellence in Public Relations and Communication Management. Hillsdale; Lawrence Erlbaum Associates Publishers.

Davis, S. M. 1984. Managin corporate Culture. Cambridge: Ballinger Publishing Co.

Deal and Kennedy. 1982. corporate Culture : The Rites and Rituals of Corporate Life. Readings: Addison and Wesley Pub. Co.

Grunig, J. E., and Todd Hunt. 1984. Managing Public Relations. New York: Holt, Rinehart, and Winston. ¹Ú±â¼ø, ¹ÚÁ¤¼ø, ÃÖÀ±Èñ ¿Å±è. 1989. Çö´ëPRÀÇ À̷аú ½ÇÁ¦. ¼­¿ï: ޱ¸´ç.

Grunig, G, E., Grunig, L. A., Dozier, D. M., Ehling, W. P., Repper, F. C., and White, J. 1991. Excellence in Public Relations and Communication Management: Initial Data Report and Practical Guide. Sanfrancisco: IABC Research Foundation.

Grunig, G, E., 1992. Excellence in Public Relations and Communication Management. Hillsdale: Lawrence Erlbaum Associates Publishers.

Hofstede G. 1980. Culture's Consequences. Beverly Hills, CA: Sage. ±èÁÖ¼ö ¿Å±è.

1991. °æ¿µ¹®È­ÀÇ ±¹Á¦ºñ±³: °æ¿µ¿¡ ÀÖ¾î ¹®È­¶õ ¹«¾ùÀΰ¡? ¼­¿ï: Çѱ¹»ý»ê¼ºº»ºÎ.

Hofstede G. 1991. Cultures and Organizations: Software of the mind London: McGraw-Hall. Â÷ÀçÈ£. ³ªÀº¿µ ¿Å±è. 1995. ¼¼°èÀÇ ¹®È­¿Í Á¶Á÷: ¹®È­°£ Çù·Â°ú ¼¼°è ¼Ó¿¡¼­ÀÇ »ýÁ¸, ¼­¿ï: ÇÐÁö»ç.

Hosmer, L. T., Cooper, A., and Vesper, K. 1977. The Entrepreneurial Function. Englewood Cliffs, N. J.: Prentice-Hall.

Kimberly, J. R., and Miles, R, H., eds. 1980. The Organizational Life cycle: Issue in the Creation, Transformation and Decline of Organizations. San Francisco, CA: Jossy-Bass

Kreps, G. 1993. Organizational Communication. Now York: Longman.

Light, D. Jr., and S. Keller. 1975. Sociology. Now York: Alfred A Knopf.

Likert, R. 1967. The Human Organization. Now York: McGraw=Hill Book Company.

Pascale, T., and Athos, A. G. 1981. The Art of japanese Management. Now York: Warner Books Inc.

Peters, T., and Waterman, R. H. 1982. In Search of Excellence. Now York: Warner Books.

Quinn, R. E. 1985. Organizational Management. MacGraw-Hall Inc.

Quinn, R. E. and McGrath, M. R. 1985. "The Transformation of Organizational Cultures: A competing values perspective". In Organizational Culture, by Frost, P. J. et. al. Beverly Hills:Sage.

Rogers, E. M., and Rogers, R. A. 1976. Communication in Organizations. Now York: The Free Press.

Schein, E. H. 1985. Organizational Culture and Leadership. San Francisco: Cal. Jissy-Bass Inc.

Siehl, C, and Martin, j. 1990. "Organizational Culture: A key to financial performance?" in Organizational Climate and Culture, by Schneider. San Francisco: Jossey-Bass.

Spender, J. C. 1989. Industry Recipes. Cambridge: Basil Blackwell.

Starbuck, W. 1971. Organizational growth and Development. London: Penguin Books.

Turner, S. P. 1983. " Studying Organizational through Levi-Strauss's Structuralism". in Beyond Method: Social Research Strategies, by Morgan, G. Beverly Hills: Sage.

¿Ü±¹ÇмúÀú³Î

Barley, S, R. 1983. " Semiotics and the study of Occupational and Organizational Cultures". Administrative Science Quarterly, 28: 393-413.

Botan, C, H. 1992. "International Public Relations: Critique and Reformulation". Public Relations Review, 18: 149-159.

Chatman, J. A., and Karen A. Jehn. 1994. " Assessing the Relationship between Industry Characteristics and Organizational Culture: How different can you be?". Academy of Management Journal, 37: 522-553.

Denison, D. R. 1984. " Bringing Corporate Culture to the Bottom Line". Organizational Dynamics, Autumn: 5-22.

Gartner, W. B. 1985. " A Conceptual Framework for Describing the Phenomenon of New Venture Creation". Academy of Management Review, 10: 696-706. Gordon. 1990. "Cultural Imperatives for Industry-oriented Performance". IEEE Transactions on Professional Communication, 33: 89-93.

Greiner, Larry E. 1972. "Evolution and Revolution as Organizations Grow". Harvard Business Review, 50(4): 37-46.

Gudykunst, W. B. 1997. "Cultural Variability in Communication: An Introduction". Communication Research, 24(4): 327-348.

Hofstede G., and Bond, m. 1984. "Hofstede's Culture dimensions". Journal of Cross-Cultural Psychology. 15: 417-433.

Kazanjian, R. K. 1988. "Relation of Dominant Problems to stages of growth in technology-based new ventures", Academy of management Journal, 31: 257-279.

Kazanjian, R. K., and Drazin, R. 1989. "An Empirical Test of a Stage of Growth Progression Model". Management Science, 35: 1489-1503.

Kimberly, J. R. 1976. "Organization Size and the Structuralist Perspective: A Review, Critique, and Proposal". Administrative Science Quarterly, 21: 571-596.

Koberg, C. S., Uhlenbruck, N., and Sarason, Y. 1996. "Facilitators of Organization Innovation: the Role of Life-Cycle Stage". Journal of Business Venturing, 11: 133-149.

Meek V. L., 1988. "Organizational culture: Origins and Weakness". Organization Studies 9: 453-473.

Miller D., and Friesen, P. H. 1984 "A Longitudinal Study of the Corporate Life Cycle". Management Science, 30: 1161-1183.

Penrose, E. T. 1952. "Biological Analogies in the Theory of the Firm". Academy Economic Review, 42: 804-819.

Pettigrew, A. M. 1979. "On Studying Organizational Cultures". Administrative Science Quarterly, vol. 24.

Quinn, J. B., and Cameron, K. 1983. "Organizational Life Cycles and Shifting Criteria of Effectiveness: Some Preliminary Evidence:. Management Science, 29: 33-51.

Smiricich, L. 1983. "concepts of Culture and Organizational Analysis". Administrative Science Quarterly, Vol. 28. September.

Schein, E. H. 1983. "The Role of the Founder in Creating Organizational Culture". Organizational Dynamics, Summer.

Schein, E. H. 1990. "Organizational Culture". American Psychologist, vol. 45. no. 2. Schulz, R. 1976. "Effects of control and Predictability on the Physical and Psychological well-being of the Institutionalized Age". Journal of Personality and Social Psychology, 33: 563-573.

Schwartz, H., and Davis, S. M. 1981. "Matching Corporate Culture and Strategy". Organizational Dynamics. Summer.

Sriramesh, K. 1992. "Societal Culture and Public Relations: Ethnographic Evidence from India". Public Relations Review, 18: 201-211.

Wallach, E. J. 1983. "Individual and Organizations: The Cultural Match". Training and development Journal, February.

Wilkins, A., and Ouchi, W. G. 1983. "Efficient Cultures: Exploring the Relationship between Culture and Organizational Performance". Administrative Science Quarterly.

½Å¹®

Á¶¼±ÀϺ¸. 1997. "º¥Ã³±â¾÷¿¡ °æÁ¦È¸»ý ¸Ã±ä´Ù", 4¿ù 1ÀÏ.

Á¶¼±ÀϺ¸. 2000. "Áö³­ ´Þ º¥Ã³ 500°³ ź»ý", 5¿ù 9ÀÏ.

Á¶¼±ÀϺ¸. 2000. "ÀϺΠº¥Ã³ ¹«ºÐº° È®Àå °æ°í", 5¿ù 21ÀÏ.

µ¿¾ÆÀϺ¸. 2000. "³ëµ¿½ÃÀå ´ëº¯È­ ȸ¿À¸®", 3¿ù 31ÀÏ

µ¿¾ÆÀϺ¸. 2000. "´ë±â¾÷ÀÇ º¥Ã³ µû¶óÀâ±â", 3¿ù 31ÀÏ

´ÙÀ½ ÆäÀÌÁö·Î