(Abstract)
The Study on Useness of Digital Image on Advertising Photography
Jung, Hyun-Chul
Major in Photographic Design
Dept. of Industrial Design
The Graduate School of Hong Ik University
Directed by prof. Sung, Nak-In
It hasn't been long time they used digital image on the advertising photography was since 1990. Digital Image by way of practical photography was since 1990. Digital has developed hugely in short time. The way of going-out photography among of the wave of changing Digital Image was not clear. We didn't have enough time to establish a guide line, because the concept of Digital Image has changed so fast.
In the end of 20th century, we expect to the possibility of development on Digital Image.
Advertising is the method of communicating and persuading people. It has to get attention in order to persuade. Photography has had a role of a part of advertising from the moment time which was invented with gazing concentration. Now advertising photography has changed from simple media to amusement, it is mass media having an effect of common society.
The society has changed so fast in the chaos of the end of the century and expectation for a new millenium. As the period of life style shorten, it will be difficult to gage someone with paying attention by common sense.
A kind of this circumstance has pushed the use of Digital Image on advertising photography. Digital Image which broke the limits of the expression with shortening time, convenience and economy stands by us.
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