참고문헌
1. 국내문헌
1.1 단행본
안광호, 유창조, 『광고 원론』, 서울 : 법문사, 1999.
이강윤, 『소비자 행동론』, 서울 : 선일출판사, 1992.
이학식,안광호,하영원, 『소비자행동』, 서울 : 법문사, 1998.
조병량, 『광고기호론』, 서울 : 열린책들, 1988.
차근배, 『설득커뮤니케이션 이론』, 서울 : 서울 대학교 출판부, 1989.
최병용, 『최신 소비자 행동론』, 서울 : 박영사, 1996.
1.2 논문
김재범, "광고 등장 인물이 광고 효과에 미치는 영향에 관한 연구-옹호인의 특성을 중심으로, 석사학위 논문, 서울대 대학원, 1988.
문영숙, "상품관여도와 Celebrity Endorser의 광고효과 연구, 『광고연구 9호』, 1990 겨울호.
황치성, "제품 광고에 대한 수용자의 태도에 관한 연구", 석사학위 논문, 고려대학교 대학원, 1988.
유옥현, "유명인 모델을 이용하는 광고에 있어서 수용자의 태도에 관한 연구", 석사학위 논문, 고려대학교 정치과학 대학원, 1989.
1.3 정기간행물
한국방송 광고공사, "광고와 모델", 『광고정보 9월호』, 1992.
한국 광고단체 연합회, 『광고계 동향 3월호』, 2000.
2. 외국 문헌
Agrawal, J. and Kamakura, W. A., The Economic Worth of Celebrity Endorsers-An Event Study Analysis, Journal of Marketing, Vol.59, 1995.
Atkin, C. and Block, M., "Effectiveness of Celebrity Endorsers", Journal of Advertising Research, Vol.23, No.1, 1983.
Cadler, B. J. and Burnkrant, R. E., "Interpersonal Influence on Consumer Behavior : An Attribution Theory Approach", Journal of Consumer Research, june, 1977.
Crano, W. D., "Effects of Sex, Response Order, and Expertise in Conformity A Dispositional approach", Sociometry, Vol.33, 1970.
Friedman, H. H. and Friedman, L., "Effect of Source Expertness, Physical Attractiveness an d Supporting Argument on Persuation A case of Brain Over Beauty-", Journal of Personality and Social Psychology, 1979.
―――, "Endorser Effectiveness by Product Type Journal of Advertising Research, Vol.19, 1979.
Harmon, R. R. and Coney, K. A., "The Persuasive Effects of Source Credibility-in Buy and Lease situations-", Journal of Marketing Research, Vol.19, 1982.
Heider, F., "Attitudes and Cognitive Organizations", Journal of Psychology, Vol.21, January, 1946.
Kahle, L. R. and Homer, P. M. "Physical Attrativeness of the Celebrity Endorser-A Social Adaptation Perspective-", Journal of Consumer Research, Vol.11, 1985.
Kamen, J. M., Azhari, A. C. and Kragh, J. R., "What a Spokesman Does for a Sponsor", Journal of Advertising Research, Vol.15, 1975.
Kamins, M. A., "Celebrity and Non-Celebrity Advertising in a Two-Sided Context", Journal of Advertising Research, Vol.29, 1989.
Kelman, H. C., "Processes of Opinion Change", Public Opinion Quarterly, Vol.25, 1961.
Lasswell, H. D., The Structure and Function of Communication in Society, in Lyman Bryson (Ed.),: The Communication of Ideas, 1948.
McKracken, J., "Who is the Celebrity Endorser? Cultural Foundation of the Endorsement Process", Journal of Consumer Research, Vol.16, 1989.
Mowen, J. C. and Brown, S. W., "On Explaining and Predicting the Effectiveness of Celebrity Endorsers, Proceedings", American Marketing Association,
Petty, R. E. and Caccioppo, J. T., Attitudes and Persuasion-Classic and Contemporary Approaches-, Dubuque, Iowa : Wm. C. brown, 1981.
Reeves, R. A., "The Effects of Source Similarity, Physical Attractiveness and Message Type on Persuasion-When Beauty is Not Enough-", Unpublished Doctoral Dissertation, Rniv. Of Georgia, 1982.
Reidenbach, R. E. and Pitts, R. E., "Not all CEOs are created equal as Advertising spokes persons : evaluating the effective CEO spokes person", Journal of Advertising, Vol.15, 1986.
Robertson, T. S. and Kassarjian, H. H., Handbook of Consumer Behavior, Prentice -hall, 1991.
Schram, W., The Process and Effects of Mass Communication, Urbana : University of Illinois Press, 1995.
Shelly, C and Eagly, A. H., "Communication Modality as a Determinant of Persuasion-The Role of Communicator Salience-", Journal of Personality and Social Psychology, Vol.41, 1983.
Tan, A. S., Mass Communication Theories and Research, 2nd. ed., New York: John Wiley & Sons, In c., 1985.
Triandis, H. C., Attitude and Attitude Change, New York: John Wiley & Sons, 1971.
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