<Âü °í ¹® Çå >

<Åë °è ÀÚ ·á >

Åë°èû,¡¸±¤°ø¾÷ Åë°èÁ¶»ç º¸°í¼­¡¹1995,1998.

Çѱ¹ÀºÇà,¡¸±â¾÷°æ¿µºÐ¼®¡¹1994,1997.

Á¦Àϱâȹ,¡¸±¤°í¿¬°¨¡¹1996,1997,1998,1999.

<±¹ ³» ¹® Çå >

±è ±âÅÂ, "Çѱ¹Á¦Á¶¾÷ÀÇ ½ÃÀ屸Á¶¿Í ½ÃÀ强°ú°£ÀÇ °ü°è¿¡ °üÇÑ ¿¬±¸ :»óÀå±â¾÷À» Áß½ÉÀ¸·Î", Çѱ¹°æÁ¦¿¬±¸, ¼º±Õ°ü´ë Çѱ¹»ê¾÷¿¬±¸¼Ò,1984.

±è ¼ºÃ¶, "À¯È¿°æÀï ÃËÁø¿¡ °üÇÑ ¿¬±¸-°¡¼³°ËÁõÀ» Áß½ÉÀ¸·Î", °æÁ¦Çבּ¸, 42Áý Á¦3È£, 1995, pp.167- 195.

½Å ÀǼø, "Çѱ¹Á¦Á¶¾÷ÀÇ ½ÃÀ屸Á¶¿Í ÀÌÀ±¼º°£ »óÈ£°ü°èÀÇ ½ÇÁõÀû ¿¬±¸", »ê¾÷°ú °æ¿µ, ¿¬¼¼´ëÇб³ »ê¾÷°æ¿µ¿¬±¸¼Ò, Á¦20±Ç, Á¦2È£, 1985, pp.77-104.

ÀÌ ±Ô¾ï, "Çѱ¹ Á¦Á¶¾÷ÀÇ ½ÃÀ屸Á¶-Çൿ-¼º°úÀÇ »ó°ü°ü°èºÐ¼®", Çѱ¹°³¹ß¿¬±¸¿ø, 1981³â ¿©¸§È£ pp.141-157.

ÀÌ ¼º¼ø, "½ÃÀå°æÁ¦Ã¼Á¦ÀÇ °íµµÈ­¿Í °øÁ¤°Å·¡Áú¼­", KDI, 1986.

Á¶ º´ÅÃ, "»ê¾÷Á¶Á÷·ÐÀÇ Á¢±Ù¹æ¹ý¿¡ °üÇÑ ºñÆÇÀû Àü¸Á", °æÁ¦¿¬±¸, Á¦4Áý Á¦ È£, 1983, pp.130-138.

ÃÖ Á¤±Õ, "±¤°í¿Í ½ÃÀå°æÀïÀÇ »ê¾÷Á¶Á÷·ÐÀû ºÐ¼®", ±¹Á¦°æÁ¦¿¬±¸, Á¦5Áý, 1986.

<±¹¿Ü¹®Çå >

Ayanian, R., "Advertising and Rate of Return", Journal of Law & Economics, 1975, pp.479-506.

Bain, J.S., "Barriers to New Competition," Havard Univ. Press, 1956.

Bain, J.S., "Industrial Organization", New York: John Wiley & Sons, 1959.

Brozen, Y., "Entry Barriers : Advertising and Product Differentiation", Industrial Concentration, The New Learning, 1974, pp.115-123.

Butters, G.R., "A Survey of Advertising and Market Structure and Performance", Review of Economics and Statistics, November, 1967, pp.453- 476.

Cable, J ., "Market Structure, Advertising Policy, and Inter - Market Differences in Advertising Intensity", in Market Structure and Corporate Behavior, edited by K.Cowling, London : Grays Mills, 1972.

Comanor W.S. & Wilson T. A., "Advertising, Market Structure and Performance", Review of Economics and Statistics, 1967, pp.424-427.

Comanor W.S. & Wilson T. A., "The Effect of Advertising on Competition : A Survey", Journal of Economic Literature, 1979, pp.453-476.

Dixit, A. & Norman, V., "Advertising and Welfare", Bell Journal of Economics, September, 1978.

Dorfman, R. & Steiner, P. O., "Optimal Advertising and Quality", American Economic Review, December, 1954, pp.270-285.

Ferguson, J. M., "Advertising and Liquor", Journal of Business, 1967, p.426.

Greer, D. F., "Advertising and Market Concentration", Southern Economic Journal 38, July, 1971, pp.26-27.

Greer, D. F., "Product Differentiation and Concentration in the Brewing industry", Journal of Industrial Economics, vol.19, July, 1971, p.214.

Bloch, H., "Advertising and Profitability", Journal of Political Economics, 1974, pp.267-286.

Lee Benham, "The Effect of Advertising on the Price of Eyeglasses", Journal of Law and Economics, 1972, pp.337-352.

Nelson, P., "Advertising as Information", Journal of Political Economy, 1974, pp.729-754.

Schmalensee, R., "Economics of Advertising", Amsterdam: North-Holland, 1972.

Schmalensee, R., "Brand Loyalty and Barriers to Entry", Southern Economic Journal, April, 1974, vol.40, pp.579-588.

Schmalensee, R., "Advertising and Market Structure", New Developments in the Analysis of Market Structure, MIT Press, 1986.

Sheperd, W.G., "The Economics of Industrial Organization," Prentice- Hall, 1985, pp 310-311.

Strickland A.D. & Weiss L.W., "Advertising Concentration and Price- Cost Margin", Journal of Political Economy, October, 1976.

Telser, L.G., "Advertising and Cigarettes", Journal of Political Economy, vol.70, October, 1962, pp.471- 499.

Telser, L.G., "Advertising and Competition", Journal of Political Economy, vol.72, December, 1964, pp.537-562.

Weiss, L.W., "Advertising, Profit and Corporated Taxes", Review of Economic Studies, 1969, pp.421- 430.

´ÙÀ½ ÆäÀÌÁö·Î