A Study on Factor influencing on consumer's Behavior by Ad.

Chull Joo, Chung
Dpt. of Public Relations
The Graduate school of Public Relations
Hong-Ik University

This study was aimed at inducing ad effects influenced on consumer's behavior.

For this, there have empirically investigated variable factors of products preference according to brand image and contact rates.

The results were as follows.

First, Among the factors influenced on consumer's behavior, consumer's behavior & brand effects have considerably influenced by it(ad).

Second, on the multiplex regression analysis, consumer's behavior have influenced on buying behavior. On the other hand, in respect of consumer's notion, there in nothing to have been influenced.

Third, on the gender analysis, there showed the differences in respect of ad image, but have showed no differences in respect of effects being passed on to consumers.

Fourth, there showed the meaningful differences at the gender between ad concern degree and ad effect.

From the above of results, it has been showed that the Ad marketing have considerably influenced on consumer's behavior.

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