참 고 문 헌
<국내문헌>
1. 간행물 및 단행본
김염제, (1987), 『소비자 행동론』, 서울: 나남.
김완선, (1991), 「광소호소 유형별 효과와 소비자 특성」, 한국방송공사, 광고연구, 가을호.
송용섭·이대룡, (1993), 『현대광고론』, 서울: 형설출판사.
오두범, (1988), 『광고커뮤니케이션 신론』, 서울: 전예원.
오상락, (1987), 『마아케팅 관리론』, 서울 박영사.
오세진 역(1999), 『광고심리의 분석』, 서울: 미진사.
유동근, (1992), 『소비자행동론』, 서울: 미래경영.
유붕노, (1992) 『신 광고론』, 서울 : 일조각.
이성구, (1999), 『광고 크리에이티브론』, 서울 : 나남출판.
이학식 외 2인, (1998), 『소비자행동론』, 서울: 나남출판.
임은모, (1999), 『메이크업 마케팅』, 서울: 진한도서.
임종원, (1988), 『현대 마케팅론』, 서울: 법문사.
최병용, (1995), 『신광고론』, 서울: 박영사.
2. 논문
강선영, (1991), 「성적소구 광고의 커뮤니케이션에 관한 연구」, 중앙대학교 대학원 석사학위논문.
권윤숙, (1996), 「상표친숙도에 따른 광고태도와 상표태도의 관계」, 아주대학교 대학원 석사학위논문.
김명삼, (1988), 「소비자의 광고 소구점 인식에 관한 연구」, 단국대학교 대학원 박사학위논문,
김선희, (1993), 「소비자 관여에 따른 패션광고 태도 효과 연구」, 이화여대 대학원 석사학위논문.
김성수, (1986), 「광고소구 특성에 관한 연구」, 서울대학교 대학원 석사학위논문.
김용태, (1988), 「광고메시지의 요소구조에 관한 연구」, 서울대학교 대학원 석사학위논문.
류은정, (1991), 「의복관여도에 따른 의복구매 행동 연구」, 이화여대 대학원 석사학위논문.
박경배, (1990), 「광고 소구유형과 제품관여 및 자기 모니터에 따른 광고 효과」, 고려대학교 대학원 석사학위논문.
우재원, (1994), 「제품 관여도에 따른 광고모델의 효과에 관한 연구」, 연세대학교 대학원 석사학윈논문.
이선영, (1994), 「광고에 대한 태도의 변화에 관한 연구」, 이화여자대학교 대학원 석사학위논문.
이은실, (1994), 「노년기 여성의 의복관여와 라이프스타일에 관한 연구」, 성신여자대학교 대학원 석사학위논문.
이진수, (1996), 「광고호소 유형과 정보처리 스타일이 소비자 반응에 미치는 영향」, 계명대학교 대학원 석사학위논문.
임미경, (1987), 「우리나라 의류광고의 표현형식 비교 연구」, 경희대학교 대학원 석사학위논문.
<국외문헌>
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