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±èÁØ¿À, "TV Ä¿¸Ó¼È¿¡¼­ Á¦Ç°°ü¿©µµ¿Í Á¤¼­È帧ÀÇ ±¤°íÈ¿°ú", Áß¾Ó´ëÇб³ ½Å¹®¹æ¼Û´ëÇпø, ¼®»çÇÐÀ§³í¹®, 1997.

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¹®¿µ¹Ì, "Marketing Public Relations È¿°ú¿¡ ´ëÇÑ ¿¬±¸ : ¿µÈ­ ¼Ó Á¦Ç°ÇùÂùÀ» Áß½ÉÀ¸·Î", ¼­°­´ëÇб³ ¾ð·Ð´ëÇпø ±¤°íÈ«º¸Çаú, ¼®»çÇÐÀ§³í¹®, 1995.

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À̰­¿ø, "TV ±¤°í È¿À²¼º ºñ±³¸¦ ÅëÇÑ ¸ÅüÀÇ °úÇÐÈ­¿¡ ´ëÇÑ ¿¬±¸", Áß¾Ó´ëÇб³ ½Å¹®¹æ¼Û´ëÇпø, ¼®»çÇÐÀ§³í¹®, 1997.

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±è¿ø¼ö, ¡¸±¤°íÇÐ °³·Ð¡¹¼­¿ï : °æ¹®»ç, 1984.

±èÈ£¼®, ¡¸½ºÅ¸½Ã½ºÅÛ¡¹¼­¿ï : »ïÀÎ, 1998.

¾öÈ£Çö, ¡¸±¹°¡ °æÁ¦À§±â¿Í ÅÚ·¹ºñÀü ÇÁ·Î±×·¥¡¹¼­¿ï : Çѱ¹¹æ¼Û°³¹ß¿ø, 1998.

¿À¸íȯ, ¡¸ÅÚ·¹ºñÀü µå¶ó¸¶ »çȸÇС¹¼­¿ï : ³ª³²ÃâÆÇ, 1994.

ÀÌÁ¤Ãá, ¡¸Çö´ë»çȸ¿Í ¸Å½º¹Ìµð¾î¡¹¼­¿ï : ³ª³²ÃâÆÇ, 1995.

Çѱ¹¹æ¼Û°³¹ß¿ø, ¡¸ÅÚ·¹ºñÀü ¼ö¿ë ÇàÅÂ¿Í ¹Ì·¡ Çѱ¹¹æ¼Û¿¡ ´ëÇÑ ½ÃûÀÚ ÀÇ½Ä Á¶»ç¡¹¼­¿ï : Çѱ¹ ¹æ¼Û°³¹ß¿ø, 1994.

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ÀϺ»´É·üÇùȸ Àú, ±èÈï±Ô ¿ª, ¡¸±¤°íÈ¿°úÃøÁ¤¡¹¼­¿ï : ³ª³²ÃâÆÇ»ç, 1990.

Àú½ºÆ¾ ·çÀ̽º Àú, ÇÏÁ¾¿ø, ±è´ëÈ£ °ø¿ª, ¡¸ÅÚ·¹ºñÀüÀÇ ÀÌÇØ-Á¦µµÅؽºÆ® ±×¸®°í ¼ö¿ëÀÚ¡¹¼­¿ï : µµ¼­ÃâÆÇ Çѳª·¡, 1995.

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¸®´ë·æ, °­¼®º¸, "ÃËÁø¼ö´ÜÀ¸·Î¼­ÀÇ Á¦Ç°¹èÄ¡: ºñÆÇÀû ¸®ºä", ¡¸±¤°íÈ«º¸¿¬±¸¡¹1999³â 6±Ç 2È£, pp.1-21.

¹Ú³­Èñ, "¹æ¼ÛÀÇ °£Á¢±¤°í", ¡¸¹æ¼Û°ú ½ÃûÀÚ¡¹1995³â 7¿ùÈ£, pp.43-61.

¼­»ó¿ø, "PPL »ç¾÷°ú ±¤°íÈ¿°ú", ¡¸Á¦ÀÏ Ä¿¹Â´ÏÄÉÀ̼ÇÁ, 1996³â 4¿ùÈ£, pp.17-22.

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"Çѱ¹ÇÁ·Îµà¼­À±¸®°­·É ½Çõ¿ä°­" www.tvkorea.co.kr , June 21, 1999.

"97 Àü±¹ ¼ÒºñÀÚ ÀǽÄÁ¶»ç" www.kobaco.co.kr , June 21, 1999.

¿Ü±¹ ¹®Çå

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