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±è±â¼­ , °í°´¼¼ºÐÈ­ ¸¶ÄÉÆÃ, °í¿ø , 1999.

±èÁ¤¼ö , ÅëÇÕµ¥ÀÌÅͺ£À̽º ¸¶ÄÉÆÃ ½Ã½ºÅÛ, ¹ü¿ì»ç , 1998.

±èÈ¿±Ù &¹Ú»óÁØ &ÁÖ¿ìÁø °ø¿ª , 1 ¼¼±â ¸¶ÄÉÆÃ Á¤º¸Çõ¸í, ±è¿µ»ç , 1996

¹ÚÂù¿í , °í°´Á¤º¸¸¦ Ȱ¿ëÇÑ ÀºÇà DB ¸¶ÄÉÆÃ¿¡ °üÇÑ ¿¬±¸, Çѱ¹±ÝÀ¶¿¬±¸¿ø , 1998.

¹ÚÂù¿í , ±ÝÀ¶±â°üÀÇ µ¥ÀÌÅͺ£À̽º ¸¶ÄÉÆÃ, ½Ã±×¸¶ÀλçÀÌÆ®±×·ì , 1999.

¼­¿ë¹« &±èÀ¯°æ &±è±â¿î , Customer Relationship Management in Korea Development Bank£¬Çѱ¹°æ¿µÁ¤º¸ÇÐȸ 2000 MIS/OAInternational Conference Proceedings, 2000.

¼Û¿ë¼· &±èÇü¼ø , ¡¡¸¶ÄÉÆÃ£¬ ¹®¿µ»ç , 1998.

½Å¿µ¼® ¿ª , ¡¡°ü°è°¡Ä¡°æ¿µ£¬¼¼Á¾¼­Àû , 1998

Á¤Ã¶¿ë &ÇÔÀ¯±Ù , ¡¡°í°´Á¤º¸½Ã½ºÅÛ ±¸Ãà ¹× È°¿ë Àü·«£¬Çѱ¹±ÝÀ¶¿¬±¸¿ø , 1999.

Á¶ÀçÈñ &¹Ú¼ºÁø , ¡¡µ¥ÀÌÅÍ¿þ¾îÇϿ조ú OLAP£¬´ëû , 1996

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¹ÚÁ¾¼® &°­¹Î¼ö &±è±¤¿ø , "±ÝÀ¶»ê¾÷ÀÇ µ¥ÀÌÅͺ£À̽º ¸¶ÄÉÆÃ ", ¡¡½Å¿ë°æÁ¦£¬ 2000.2.

À̺´°ï , "CRM ÀÇ ÀÌÇØ¿Í ±× ¼º°ø¿äÀÎ ", ¡¡Á¶Èï°æÁ¦ £¬1999.12.

ÀÌÈñ¼® &È«ÀDZâ &±èÅÂÈÆ , "µ¥ÀÌÅÍ¿þ¾îÇϿ콺¸¦ ÀÌ¿ëÇÑ ÀÓ¿øÁ¤º¸½Ã½ºÅÛ ¾ÆÅ°ÅØÃ³¿¬±¸ ", ¡¡°æ¿µÁ¤º¸ÇÐ ¿¬±¸£¬ 1997.

ÇÑ»ó¸¸ , "±ÝÀ¶±â°üÀÇ µðÁöÅи¶ÄÉÆÃ Àü·« - CRM", ¡¡½Å¿ë°æÁ¦£¬ 2000.4.

ÇÔÀ¯±Ù , "DB ¸¶ÄÉÆÃÀÇ ÀÇÀÇ¿Í ÀºÇàÀÇ µµÀÔ ", ¡¡±ÝÀ¶£¬ 1997.11.

Anderson Consulting, " Managing Client Relationships" , ¡¡Çѱ¹ SAS(ÁÖ )¼¼¹Ì³ªÀÚ·áÁý£¬1999.

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±Ç¼ø¹ü , "ÀºÇà°í°´Á¤º¸ ½Ã½ºÅÛ¿¡ °üÇÑ ¿¬±¸ ",¼®»çÇÐÀ§³í¹® ,°í·Á´ëÇб³ °æ¿µ´ëÇпø , 1982.

±è¼º¹è , "µ¥ÀÌÅͺ£À̽º ¸¶ÄÉÆÃÀ» À§ÇÑ µ¥ÀÌÅÍ¿þ¾îÇϿ콺 ±¸Ãà°ú Ȱ¿ë¹æ¾È¿¡ °üÇÑ¿¬±¸ ",¡¡¼®»çÇÐÀ§³í¹® ,¼­°­´ëÇб³ °æ¿µ´ëÇпø , 1999.

±èÀåÈÆ , "ÀºÇà¾÷¹« ÅëÇÕµ¥ÀÌÅͺ£À̽º ½Ã½ºÅÛÀÇ ±¸Ãà»ç·Ê ¿¬±¸ ",¼®»çÇÐÀ§³í¹® ,¡¡¼º±Õ°ü´ëÇб³ ´ëÇпø , 1996.

¹ÚÀü¼ö , "°í°´Á¤º¸¸¦ ÀÌ¿ëÇÑ ÀºÇà ¸¶ÄÉÆÃ Àü·«¿¡ °üÇÑ ¿¬±¸ ",¼®»çÇÐÀ§³í¹® ,Çѳ²´ë Áß¼Ò±â¾÷´ëÇпø , 1995.

¹Úõ½Â , "µ¥ÀÌÅÍ¿þ¾îÇϿ콺 ȯ°æ¿¡¼­ÀÇ Àü·«Àû µ¥ÀÌÅͺ£À̽º ¸¶ÄÉÆÃ½Ã½ºÅÛ ±¸Ãà ",¼®»çÇÐÀ§³í¹® ,°í·Á´ëÇб³ °æ¿µ´ëÇпø , 1997.

2.ÇØ¿ÜÀÚ·á

Ernst &Young Consulting, Growing Profitability through CRM, Ernst &Young, Mar¡¡2000.

Garder, Stephen R, "Building the Data Warehouse", Communications of the ACM,¡¡September 1998.

Holtz, H., Databased Marketing, John Wiley &Sons, Inc., 1992.

Inmon, W.H., Building the Data Warehouse (2nd Ed.), John Wiley &Sons, Inc., 1996.

Kalakota, R. & Robinson, M., e-business : Roadmap for Success, Addison Wesley, 1999.

Kelly, S., "Data Warehousing and Business Process Reengineering", Data Warehouse¡¡Report, Issue 2, Summer 1995.

Kimball, R. The Warehouse Toolkit, John Wiley &Sons, 1996.

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