참 고 문 헌
1. 국 내 문 헌
강경애 １992 그룹산하 계열기업들의 기업이미지에 관한 연구 ,단국대학교 ,석사학위논문
강병서 １997 인과분석을 위한 연구방법론 ,무역경영사
김현중 , Industrial Design 방법론에 관한 사례연구 ,동덕여자대학 ,동대논총 제 14 편 , 1984 .9 , p.259
김용구 １997 기업이미지가 구매행위에 미치는 효과에 관한 실증적연구 ,인하대학교 석사학위논문
국민일보 , ＂이제는 디자인 시대다＂ , 1999. 5. 14
박석구·김정윤 １996 고객가치 창조와 디자인 경영 ,현대경제사회연구원 , VIP Report
배진홍 １989 소비자행동에 있어서 기업이미지 구성요인과 그 영향에 관한 연구 , 고려대학교 석사학위논문
신중진 １989 기업이미지와 제품선택에 관한 실증적 연구 ,고려대학교 석사학위논문
서정환 １995 기업이미지 형성요인의 국제비교에 관한 연구 ,연세대학교 석사학위논문
안병호 １995 ＂CI 를 통한 기업이미지관리에 관한 연구＂ 한국과학기술원 석사학위논문
이순종 , 제품디자인 기획에 관한 연구 ,국민대 조형논총 1993, p.147
이석원 １991 기업이미지와 구매행동에 관한 실증적 연구 ,고려대학교 석사학위논문
이재국 , 굿디자인 창출에 관한 고찰 ,청예논총 제 3 편 , 1989
이주영 １995제품속성과 이미지요인이 구매에 미치는 영향에 관한 연구 ,서강대학교 석사학위논문
임만규 １995우리나라 소비자들의 기업이미지 평가요인에 관한 연구 ,연세대학교 석사학위논문
장근일 １987기업이미지에 관한 실증적 연구 ,동국대학교 석사학위논문
장세진 １996 경영전략 ,박영사
전혜선 １992 기업이미지와 제품광고이미지에 관한 연구 ,고려대학교 석사학위논문
정길종 １994 ＂제품디자인 평가방법에 관한 고찰＂ 국민대학교 석사학위논문
정경원 １999 디자인경영 ,서울 :안그라픽스
채서일 １990 사회과학조사방법론 ,서울 :학연사
최인혁 １998 디자인과 기업의 경쟁우위 ,서울 :삼성경제연구소 , pp.447-475
2. 외 국 문 헌
Aaker, David A. １996， Building Strong, New York: The Free Pres s.
Bargh, J ohn A., Shelly Chaiken, Rajen Govender, and Felicia Prat to １992 "The Generality of t he Automatic Attitude Activation Effect," Journal of Pe rs onalit y and Social Psy chol ogy , 62 Ｊune 893- 912.
Belch, George E. and Michael A. Belch １987 "The Application of and Expectancy Value Operationalization of Funct ion Theory to Examine At titudes of Boycotters and Nonboycotters of a Cons umer Product," in Advance s in Consume r Re search, Vol.14, Melanie Wallendorf and Paul F. Anderson, eds.Provo, UT: As sociation for Consumer Research, 232- 36
Bolger, John F., J r. １959， "How t o Evaluate Your Company Image," Jour nal of Market ing, 59 Ｏctober，
7- 10
Carol H.Weiss , Evaluati on Res earch, Englwood Cliffs New Jersey : Prentice Hall Inc.,1972, p.1
Carlson, Robert O. １963， "The Nature fo Corporate Image," in The Corporationand I t s Publics , John W.Riley, JR., ed. New York: Charles Scribner ｓ Sons, xiii- xvi.
Clevenger, Theodore, Jr., Gilbert A. Lazier, and Margaret Leitner Clark １965 "Meas urement of Corporate Images by the Semantic Differential," Journal of Market ing Research, 2 Ｆebruary， 80- 82
Cohen, Louis １967， "The Differentiat ion Ratio in Corporate Image Res earch, "Journal of Adver t ising
Research, 7 Ｓeptember， 32- 36
Cohen, Reuben １963， "The Meas urement of Corporate Images ," in The Corporation and It s Publics , J ohn W. Riley, J r., ed. New York: John Wiley & Sons , 48- 63.
Dick, Alan, Dipankar Chakravart i, and Gabriel Biehal １990 "Memory- Based Inferences During Consumer Choice," Journal of Consumer Re s earch, 17 Ｊ une，82- 93.
De Mozota, Brigitte B. １990， "Design as a Strategic Management Tool", in Design Management , ed.Mark Oakley, Blackwell Reference, Great Britain.
Dolbin.Joy, Information and Des ign in Design in t he Information Environment, ed. Patrik Whitney, New York, 1985
Goldberg,Marvin E. and Jon Hartwick １990， "The Effect s of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effect ivenes s ." Journal of Consumer Resear ch, 17 Ｓeptember， 172-79.
Hays, Robert H. １990， "Design: Putting Class into Ｗorld Class , Design Management Journal, Vol. 1, No. 2, Summer, pp.8- 14.
Hill,Edward W.１962， "Corporate Images Are Not Stereptypes," Journal of Marketing, 26 Ｆ anuary， 72- 75
K.E. Boulding, The I mage : Knowledge in Life and Society, MI, University of Michigan Press,1956, p.37
Keller and David A.Aaker １992， "The Effects of Sequential Introduction of Brand Extensions ", Journal of
Marketing Research, 29 Ｆebruary， 35-50.
Keller and David A.Aaker １994，"Managing the Corporate Brand: The Effects of Corporate Images and Corporate Brand Extens ions", Research Paper No. 1216, Stanford Univers ity Graduate School of Business .
Kotler, Philip and G.Alexander Rath １984， "Design: A Powerful But Neglected Strategic Tool", Journal of
Business Strategy, Fall, pp.16- 21.
Kotler, Philip and G.Alexander Rath １984， "Design : A Powerful But Neglected Strategic Tool", Journal of Business Strategy, Fall, pp. 16- 21
Kolter, Philip １997， Marke ting Manage ment , 9th ed., Prentice Hall, New Jersey
Lynch, Howard Marmorstein, and Michael F.Weigold １988， "Choices From Sets Including Remembered Brands : Use of Recalled Att ributes and Prior Overall Evaluations ," Journal of Consumer Research, 15 Ｓeptember，
169- 84.
Olins, Wally１989， Corporate Identity, Harvard Business School Press.
P. Foulds,Ｒevamping Your Image for Future Sucess ， in A. LaBorde ｅds.， Corporate Image, New York, The Conference Board Inc., 1993, pp.29- 30
Porter, Michael １985, Competit ive Advantage , The Free Press, New York
R.Feber ｅd Handbook of Marketing Research, New York, McGrow-Hill Book Co., 1974, pp. 4- 212
Riahi- Belkaoui, Ahmed and Ellen L.Pavlik １992， Accounting for Corporate Reputation,Wesport. CT; Quorum Books.
Schnaars, Steven P. １991, Marketing Strategy , The Free Press, New York Hall, William K.１980， "Survival Strateties in a Hostile Environment", Harvard Business Review, September- October, pp.75- 85
Simmons, Carolyn J. and John G.Lynch, JR.１991，"Inference Effect s Without Inference Making? Effects of Missing Informat ion on Dis counting and Us e of Presented Information," Journal of Consumer Research, 17
Ｍarch， 477- 91.
Shimp, Terence A. and William O. Bearden １982，"Warranty and Other Extrinsic Cue Efffects on Consumers
Ｒisk Perceptions," Journal of Consumer Research, 9 Ｊune， 38- 46.
Spector, Aaron J. １961， "Basic Dimens ion of the Corporate Image," Journal of Marketing, 25Ｏctober， 47- 51
T.E.Deal & A.A.Kennedy,Corporate Culture, Massachusett s, Ballinger Publis hing Co.,1984, p.24
Tom J. Brown & Peter A. Dacin １997， "The company and the product : Corporate Association and Consumer Product Responses ", Journal of Marketing ,Ｊanuary， 68- 84
Tucker, W. T. １961， "How Much of t he Corporate Image is Stereotype?"Journal of Marketing, 25 Ｊanuary， 61- 65
Varadarajan,P.Rajan and Anil Menon １988，"cause- Related Marketing: A Coalignment of Marketing Strategy and Cororate Philanthropy," Journal of Market ing, 52 Ｊ uly， 58- 74
Wansink, Brian １989， "The Impact of Source Reput ation on Inferences About Unadvertis ed Attribut es ," in
Advances in Consumer Research, Vol.16, Thomas K. Srull. ed. Provo, UT: As sociation for Consumer Research, 399- 406.
Winters, Lewis C. １986，"The Effect fo Brand Advertis ing on Company Image: Implications for Corporate Advertising," Journal of Advertising Research, 26 Ａpril Ｍay， 54-59.
Winters, Lewis C. １988， "Does It Pay to Advert is e to Hos tile Audiences With Corporate Advertising?, "Journal of Advertising Research, 28 Ｊune Ｊuly， 11- 18.
다음 페이지로