ABSTRACT
A Study on Applying Design Process that Reflects the Needs
of Consumer in the Ever Changing Product Market
Jae Hong Park
Major in Industrial Design
Graduate School of Art & Design
Kyunggi University
It is possible to express that the product designing is an understanding the needs of consumer and developing it into a product. The design is developed to satisfy the needs of the consumers and from this point of view the needs are one of the important elements in design. But under the mass production system at the beginning of the ages after the Industrial Revolution the design that facilitates the production was at the center of interests and the needs of the consumers were considered serious due to the supply and demand of the principle of commerce. But as the society grew abundant in materials and as supply exceeds demand, the consumers have grown up to be the central interest. Therefore the needs of consumers have become more sensitive, diverse and characteristic to lead the current product markets. The consumers who now have higher standard of living and spare times are exposed to the flood of information due to the introduction of the information age and because the needs of the consumers have come to be more complex, advanced and characterized it have become more difficult to understand the needs of the consumers. To meet with this rapidly changing environmental the cycle of the design development has been reduced and therefore lacks the ample time to understand the needs of the consumers.
More basic problem in the ever-changing needs of the consumers is the unclear definition of concept of the needs of the consumers and absence of the systematic framework in which to interpret the needs of the consumers in the fields of study of design. That is, in the understanding of the needs of the consumers consumer research is conducted with the linkage between the products and the contents of the products but because the theoretical basis that explains the concept of the needs of the consumers depends on the psychological interpretation it does not assist the product design activity and tends to divide theory from the reality.
Therefore this study tries to organize the meaning of the ever-changing product market and explain the concept and system of the needs of the consumers and apply the results to the product designing to confirm the feasibility and study the utility of the system of the needs of the consumers as information in the designing process. Through the case study using the matrix analysis and KJ method, element analysis, understanding the system of the needs of the consumers and the improvements of the utility of the information are considered and through the consumer research conducted by a company a specific example of utility is suggested. And with the reference to the organized theories, if the conditions for systematizing the needs of the consumers to have more effective understanding and appliance of the needs of the consumers are set better products will be created and the quality will improve.
Through this appliance of the needs of the consumers as a design process, designers should be able to understand the basic concept the consumers have about a product and with the professional creativity and fidelity the importance of the design in the ever-changing product market will be secure.
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