How do you do? Today, we are conducting a brief study with individuals who travel on vacations or tours in Korea. Your reponses will be used for statistical purpose only and will be kept completely confidential. It will take only a short time. Please read the following questions carefully, and then answer the questions. Your corporation will be greatly appreciated.
Ⅰ. Following are general characteristics on the advertising promoting Korea.
1. Have you ever seen or hear the advertisement promoting Korean before?
1) Yes ...............→ Please continue
2) No ................→ Please stop here, and thank you for your corporation.
2. Nowadays, Korea runs a new TV commercial, in which Korea President Kim appears, to attract tourists. Have you seen or hear the commercial before?
1) Yes ...............→ Please continue
2) No ................→ Please stop here, and thank you for your corporation.
3. How often do you see or hear the commercial(the degree of exposure)?
□ Very little(seldom visible)
□ So so(sometimes visible)
□ A lot(often visible)
4. How much do you know on the Korean tour?
□ Minimum level of knowledge
□ Average level of knowledge
□ High level of knowledge
5. How much do you know about Korea, compared to other people?
□ Minimum level of knowledge
□ Average level of knowledge
□ High level of knowledge
