참고문헌

Ⅰ. 국내문헌

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3. 김동승, 「외식창업마케팅」, 백산출판사, 1998.

4. 김민석, "문화관광자원의 해외홍보방안에 관한 연구", 서강대학교 석사학위논문, 1998.

5. 김범종, 「사회과학 연구방법론」, 워크북, 석정, 1988.

6. 김성제, 「브랜드의 지식」, EM문고, 1993.

7. 김세범, "광고의 반복노출이 상표태도에 미치는 영향에 관한 연구", 박사학위논문, 성균관대학교, 1993.

8. 김주호, 「소비자관점의 브랜드 파워」, Marketing Communication Review, Summer, 금강기획, 1997.

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10. , 「브랜드 워크아웃」, 한국언론자료간행회, 1998.

11. 데이비드 오길비, 박세종·김명하 역, 「오길비의 광고」, 평음사, 1983.

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14. 손수경, "관광목적지 선택에 있어서 관여특성에 따른 세분시장에 관한 연구", 세종대학교 석사학위논문, 1996.

15. 아오키 유키히로 외, 「전략적 브랜드 관리의 이론과 사례」, 한국브랜드매니저먼트 연구소 역, 21C북스, 1997.

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17. 안지영, "관광객의 구전 커뮤니케이션에 관한 연구", 세종대학교 석사학위논문, 1996.

18. 얼위트·미첼, 이상빈 역, 「소비자심리와 광고효과」, 나남출판, 1989.

19. 에이커, 마케팅커뮤니케이션연구회역, 「브랜드 자산의 전략적 관리」, 나남출판, 1992.

20. 유동근, 「마케팅계량분석」, 미래경영, 1991.

21. , 「통합마케팅」, 미래원, 1994.

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23. 윤대순, 「관광경영학원론」, 백산출판사, 1997.

24. , 「관광마케팅론」, 기문사, 1997.

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27. 이 근, "국제경쟁력 강화를 위한 국제광고 전략에 관한 연구", 명지대학교 석사학위논문, 1996.

28. 이동렬, "해외관광광고·홍보의 활성화를 위한 서설적 연구", 중앙대학교 석사학위논문, 1997.

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31. , 「최신관광자원학」, 대왕사, 1997.

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35. , 「관광법리학논총」, 백산출판사, 1993.

36. , 「관광법통론」, 백산출판사, 1996.

37. 이화인, "한국관광의 해외 광고·홍보가 외래방문객의 관광동기 및 형태에 미치는 영향", 「광고연구」, 1996, 겨울호.

38. 임동욱 외, 「정보사회와 광고」, 이진출판사, 1999.

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40. 전민성, "해외관광안내 홍보물의 표현에 관한 연구-중국인 대상 홍보물을 중심으로-", 중앙대학교 석사학위논문, 1998.

41. 정충영, 최이규, 「SPSS WIN을 이용한 통계분석」, 무역경영사, 1996.

42. 최덕철, 「서비스마케팅」, 학문사, 1995.

43. 최승이, 「국제관광론」, 대왕사, 1993.

44. 최승이·한광종, 「관광광고·홍보론」, 대왕사, 1993.

45. 최용준, "문화관광자원의 해외홍보방안에 관한 연구", 경기대학교 석사학위논문, 1996.

46. 표성수, 「관광사업투자론」, 백산출판사, 1996.

47. 표성수·장혜숙, 「최신관광계획개발론」, 형설출판사, 1996.

48. 하헌국, "관광지 TV광고시 경관선호도의 이용에 관한 연구-국제광고 측면을 중심으로-", 「광고연구」, 1992, 가을호.

49. 한국은행, 「경제통계연보」, 1997.

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