애국심광고의 광고효과에 대한연구

1) 부경희, "대의명분 마케팅-애국심전략", AD INFORMATION, 1988, 4

2) 한국 경제 신문 1997년 12월 22일자 보도 인용

3) C. M. Han(1988), "The Role of Consumer Patriotism in the Choice of Domestic versus Foreign Products", Journal of Advertising Research-June/July

4) 고은숙(1992), "소비자의 애국심이 광고에 미치는 영향", 중앙대 석사학위논문

5) 정효섭, "愛國心", 숙명여자대학교 출판부, 1983

6) 정효섭, op. cit. p.97

7) C. M. Han, op. cit., p.26

8) 박진호(1990), "소비자 애국심이 국산품과 수입품의 평가에 미치는 영향에 관한 연구", 연세대학교 석사학위 논문

9) G. A. Sumner(1906), Folkways. New York: Ginn Custom Publishing

10) K. Booth(1979), "Strategy and Ethnocentrism", London: Croom-helm

11) R. D. Levin & D. T. Cambell(1972), "Ethnocentrism: Theories of Conflict, Ethnic Attitude and Group Behavior", New York, John Wiley & Song Inc.

12) S. Sharma & T. A. Shimp(1987), "Consumer Ethnocentrism: Construction and Validation of the CETSCALE", Journal of Marketing Researech, Vol.24, pp.280

13) C. M. Han, op. cit., p.26

14) C. M. Han(1989), "The Relative Importance of Country of Origin and Consumer Patriotism in Consumer Multiattribute Attitudes Toward Foreign Brands", July

15) S. Sharma & T. A. Shimp, op, cit., pp.280-288

16) Netemeyer et al(1991). "A Cross-national Assessment of the Reliability of the CETSCALE", Journal of Marketing Research, Vol 28, pp.320-327

17) J. A. Nielsen & M. T. Spence(1997), "A Test of the CETSCALE, a Measure of Consumers' Ethnocentric Tendencies", Journal of Marketing Theory and Practice, Vol 5, pp.68-76

18) J. K. Johansson, S. P. Douglas & I. Nonaka(1985), "Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective", Journal of Marketing Research 22, pp.388-396

19) C. M. Han(1988), op. cit. pp.25-32

20) C. M. Han(1989), op. cit.

21) C. M. Han(1989), "A Consumer Choice Model for Foreign versus Domestic Automobiles"

22) F. Pedic(1990), "Persuasiveness of Nationalistic Advertisements", Journal of Applied Social Psychology, 20, pp.724-738

23) 고은숙, op, cit., pp.52-54

24) 월간한국광고 1998.2월호

25) 오두범, "광고 커뮤니케이션 원론", 전예원, 1983, p.176-177

26) 김원수, "광고학 개론", 경문사, 1979, p.181

27) G. Katona, "The Powerful Consumer", Magraw-Hill, 1960, 오두범, op. cit., p.177에서 재인용

28) 김제, "광고 기능의 두 가지 측면", 신문과 방송, 1983, 4, 148호, p.80

29) R. Vanghn(1980), "How Advertising Works : A Planning Model", Journal of Advertising Research, May, pp.27-35

30) D. A. Aaker & D. Noriss(1982), "Characteristics of TV Commercials Perceived as Informative", Journal of Advertising Research, April/May, pp.61-70

31) L. L. Golden & K. A. Johnson(1983), "The Impact of Sensory Preference and Thinking versus Feeling Appeals on Advertising Effectiveness", Advances in Consumer Research, 10, pp.203-208

32) C. P. Puto & W. Wells(1984), "Informational and Transformational Advertising: The Differential Effect of Time", Advances in Consumer Research, 11, pp.638-644

33) P. R. Hill & B. M. Mazis(1981), "Measuring Emotional Respects to Advertising", 8, pp.164-169

34) M. Snyder(1989), "Selling Image versus Selling Products: Motivational Foundations of Consumer Attitude and Behavior", Advances in Consumer Research, 16, pp.306-311

35) M. L. Ray & R. Batra(1983), "Emotion and Persuation in Advertising: What We Do And What We Don't Know about Affect", Advances in Consumer Research, 10, pp.543-548

36) C. P. Puto & W. Wells, op, cit., pp.638-643

37) A. H. Zielske(1982), "Does Day-after Recall Penalize 'Feeling' Ads?", Journal of Advertising Research, 22, pp.19-23

38) L. L. Golden & K. A. Johnson, op. cit., pp.203-208

39) M. R. Lautman & L. Percy(1984), "Cognitive and Affective Responses in Attribute-based versus End-benefit oriented Advertising", Advances in Consumer Research, 11, pp.11-17

40) P. R. Hill & B. M. Mazis, op. cit., pp.164-169

41) R. J. Lutz(1983), "Affective and Cognitive Antecedents of Attitude Toward the Ad", Information Processing research in Ad., Hillsdale, Lawrence Erlbaum pp.46

42) M. Fishbein and I. Ajzen, Belief(1975), "Attitude, Intentisn and Behavior: An Introduction to Theory and Research", california, Addison-Wesley pp.6

43) A. A. Mitchell and J. C. Olson(1981), "Are Product Attribute Beliefs the Only Mediator of Marketing research", Vo.18, No.3, pp.318-332

44) J. R. Rossiter and L. Percy(1980), "Attitude Change Through Visual Imagery in Ad.", Journal of Advertising, Vol.9, No.2, p.1-15

45) T. A. Shimp(1981), "Attitude Toward the Ad as A Mediator of Consumer Brand Choice", Journal of Advertising, Vol.10, No.2, pp.9-15

46) S. B. MacKenzie, R. J. Lutz, and G. E. Belch(1986), "The Role of Attitude Toward the Ad as a Mediator of Advertising effectiveness : A Test of Competing explanations", Journal of Marketing Research, Vol.23, No.2, pp.131

47) D. L. Moore and J. W. Hutchinson(1983), "The Effect of Affect on Advertising Effectiveness", Advance in Consumer Research, Vol.10, p.526-531

48) S. B. MacKenzie, R. J. Lutz, and G. E. Belch, op. cit., pp.131

49) M. J. Ryan and E. H. Bonfield(1975), "The Fishbein Extended Model and Consumer Behavior", Journal of Consumer Research, Vol 2, No.2, pp.118-136

50) Krugman, Herbert E(1965), "The impact of television advertising : learning without involvement," Public Opinion Quarterly, 29(Fall), pp.349-356

51) 임종원, 김재일, 홍성태, 이유재, "소비자 행동론," 경문사, p.273-275

52) Gilles Laurent and Jean-Noél(1985), "Measuring Consumer Involvement Profiles," Journal of Marketing Research, Vol 22(February), p.42

53) C. W. Park & S. M. Young(1986), "Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation", Journal of Marketing Research, Vol.23, pp.11-24

53) Zaichkowsky, J. L.(1986), "Conceptualizing Involvement," Journal of Advertising, pp.4-14

55) M. L. Rothchild & W. C. Gaidis(1981), "Behavioral Learning Theory: Its Relevance to Marketing and Promotion", Journal of Marketing, Vol.45, pp.70-78

56) J. L. Zaichkowsky(1985), "Measuring the involvement construct," Journal of Consumer Research, Vol 12(December), pp.341-352

57) Petty Richard. E., Jonhn. T. Cacioppo and David. Schumann(1983), "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Vol 10, pp.134-148

58) 광고 정보 NO.214, 한국방송광고공사, 1999