참고 문헌
＜국내 서적＞
광고 정보 NO.214, 한국방송광고공사, 1999
김원수, "광고학 개론", 경문사, 1979
김제, "광고 기능의 두 가지 측면", 신문과 방송, 1983, 4, 148호
부경희, "대의명분 마케팅-애국심 전략", AD INFORMATION, 1998. 4
월간한국광고 1998, 2월호
오두범, "광고 커뮤니케이션 원론", 전예원, 1983
임종원, 김재일, 홍성태, 이유재, "소비자 행동론", 경문사, 1994
정효섭, "愛國心", 숙명여자대학교 출판부, 1983
＜국내 논문＞
고은숙(1992), "소비자의 애국심이 광고에 미치는 영향", 중앙대 신문방송학과 석사학위 논문
나채정(1996), "성적 소구 광고에 대한 연구-여성 모델의 노출과 환기를 중심으로", 서울대학교 경영학과 석사학위 논문
나상수(1998), "광고소구 유형과 광고 수용자의 정서적 일치성이 광고에 미치는 영향", 중앙대 신문방송학과 석사학위 논문
박진호(1990), "소비자 애국심이 국산품과 수입품의 평가에 미치는 영향에 관한 연구", 연세대학교 경영학과 석사학위 논문
정혜진(1996), "애국심호소 광고의 효과차이에 관한 연구", 부산여대 석사학위 논문
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