<Âü°í¹®Çå>
1. ±¹³»¹®Çå
°¸í±¸, "´ëÁß¼Òºñ¹®È¿Í Á¤º¸Å×Å©³î·ÎÁöÀÇ »ç¿ë°ú ¼Òºñ," <¾ð·Ð°ú »çȸ °Ü¿ïÈ£ Á¦10È£> , 1995.
------, <¼Òºñ´ëÁß¹®È¿Í Æ÷½ºÆ®¸ð´õ´ÏÁò> , ¹ÎÀ½»ç, 1994.
°Áظ¸, ¹ÚÁÖÇÏ, ÇÑÀº°æ Æí¿ª, (±¤°íÀÇ »çȸÇÐ) ´Ú³ª¹«, 1993.
°Áظ¸, "°ú¿¬ »ó¾÷ÁÖÀǰ¡ ¹®Á¦Àΰ¡?," <¹®Çаú »çȸ, Á¦8±Ç Á¦1È£ Åë±Ç 29È£>, 1995.
±èµ¿ÁØ, "½Å¿ëÄ«µå ÀÌ¿ëÀÚÀÇ ¶óÀÌÇÁ ½ºÅ¸Àϰú ±¸¸ÅÇൿ¿¡ °üÇÑ ¿¬±¸," Àü³²´ëÇб³ °æ¿µ´ëÇпø ¼®»çÇÐÀ§ ³í¹®, 1995.
±è¸í¼÷, "ÀâÁö ±¤°í ±×¸²¿¡ ´ëÇÑ ÀºÀ¯¿Í ȯÀ¯ÀûÀÎ ÇØ¼®", (Çöµ¥ »çȸ¿Í ±âÈ£, ±âÈ£ÇÐ ¿¬±¸ Á¦2Áý) , 1996.
±è¼ºÅÃ, "¹°½Å¼º ÀÌ·ÐÀÇ ÀçÇØ¼®-»çȸÀû Á¸Àç¿Í »çȸÀû ÀǽÄÀÇ °ü°è¸¦ Áß½ÉÀ¸·Î," ¿¬¼¼´ëÇб³ ´ëÇпø °æÁ¦Çаú ¼®»çÇÐÀ§ ³í¹®, 1996.
±è¼Ò¶ó, "µ¿¼º¾Ö ´ã·ÐÀÇ ¿ªÇаü°è - '¸Þ½º¹Ìµð¾î'¿Í 'µ¿¼º¾ÖÀÚ °øµ¿Ã¼'ÀÇ ´ã·Ð°ü°è¸¦ Áß½ÉÀ¸·Î" ¼º´ë ¼®»çÇÐÀ§ ³í¹®, 1998.
±èöÁ¾, "¼Òºñ»çȸ¿Í ¸Å½º¹Ìµð¾îÀÇ »óǰ¹ÌÇÐ Çü¼º¿¡ °üÇÑ ¿¬±¸," Áß´ë ½Å¹®¹æ¼Û Àμ⠸Åü Àü°ø ¼®»çÇÐÀ§³í¹®, 1994.
±èÄ¡¼ö¿Ü, "ÀÚµ¿Â÷ ±¤°íÀÇ ±âÈ£ÇÐÀû ºÐ¼®1" <Çö´ë »çȸ¿Í ±âÈ£>, ¹®Çаú Áö¼º»ç, 1996.
³²¹ÌÁ¤, "±¤°íÀÇ ±âÈ£ÇÐÀû ¿¬±¸-¿©¼º Ç¥»óÀ» Áß½ÉÀ¸·Î", °í´ë ½Å¹®¹æ¼ÛÇаú ¼®»çÇÐÀ§ ³í¹®, 1991.
³²Àº¹Ì, "½Ã°¢À̹ÌÁöÀÇ À̵¥¿Ã·ÎÁöÀû ¼º°Ý°ú ÀǹÌÀÛ¿ë¿¡ °üÇÑ ¿¬±¸", <±¤°í¿¬±¸> , 1991.
´ëÇÑ ¼¿ï »ó°ø ȸÀǼÒ, <Çѱ¹ÀÎÀÇ ¼ÒºñÇüÅ ¹× ¼ºÇâ>, 1995.
¹Ú°è¼ø, "±¤°íÅØ½ºÆ®ÀÇ ÀǹÌÈ °úÁ¤¿¡ °üÇÑ ¿¬±¸ - ÀÚµ¿Â÷ ±¤°í ÅØ½ºÆ®¸¦ Áß½ÉÀ¸·Î", Çѱ¹¿Ü´ë ½Å¹®¹æ¼ÛÇаú ¼®»çÇÐÀ§ ³í¹®, p.37.
¹Ú¸íÁø¿Ü, <¹®È, ÀÏ»ó, ´ëÁß : ¹®È¿¡ °üÇÑ 8°³ÀÇ Å½±¸> , Çѳª·¡, 1996.
-------, <ºñÆÇÄ¿¹Â´ÏÄÉÀ̼ǰú ¹®ÈÀÌ·Ð>, ³ª³², 1989.
¹ÚÁ¤¼ø, <´ëÁ߸ÅüÀÇ ±âÈ£ÇÐ>, ³ª³², 1995.
¹ÚÁÖÇÏ, "'»óǰ±âÈ£'·Î¼ ±¤°íÀÇ Æ¯¼º¿¡ ³»Æ÷µÈ »óǰ³í¸®¿Í ¹®ÈÀû ÇÔÀÇ¿¡ °üÇÑ ¿¬±¸," ¼º±Õ°ü ´ëÇб³ ¹Ú»çÇÐÀ§ ³í¹®, 1995.
¹é°æ¹Ì, "µµ½ÃÁÖºÎÀÇ °ú½Ã¼Òºñ ¼ºÇâ°ú ¿µÇâ ¿äÀÎ," ¼¿ï´ë ¼ÒºñÀÚ ¾Æµ¿Çаú ¹Ú»çÇÐÀ§ ³í¹®, 1995.
ºê¸£µð¿Ü ÁöÀ½, ÃÖÁ¾Ã¶ ¿Å±è, <±¸º°Áþ±â ' ¹®È¿Í ÃëÇâÀÇ »çȸÇÐ>, ³ª³², 1995.
¼±â¸¸, "Á¦Ç°ÀÇ »ó¡¼ºÀÌ ±¸¸ÅÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸", ¼¿ï´ëÇб³ °æ¿µÇаú ¼®»çÇÐÀ§ ³í¹®, 1992.
¼ÒµÎ¿µ, <¹®È±âÈ£ÇÐ>, »çȸ¹®È¿¬±¸¼Ò, 1995.
½Ã»çÀú³Î, "¹®È´Â °è±ÞÅõÀïÀÇ Àå," 1997. 1. 2.
½Å¿µ¼®, 'ÁذÅÁý´ÜÀÌ ¼ÒºñÀÚ Çൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ½ÇÁõ ¿¬±¸-ÀÚµ¿Â÷ ¼Òºñ¸¦ Áß½ÉÀ¸·Î," ÇѾç´ëÇб³ °æ¿µ´ëÇпø ¼®»çÇÐÀ§ ³í¹®, 1992.
½Åż·, "»óǰ°ú ±¤°íÀÇ ¹®ÈÀû ¼º°Ý¿¡ ´ëÇÑ ¿¬±¸", ¼º±Õ°ü´ë ½Å¹®¹æ¼ÛÇаú ¼®»çÇÐÀ§ ³í¹®, 1998.
¾Ó¸® ¸£Æäºê¸£ ÁöÀ½, ¹Ú¿µÀÚ ¿Å±è, <Çö´ë¼¼°èÀÇ ÀÏ»ó¼º>, 1990.
¿ø¿ëÁø, "±¤°í´Â ¾î¶»°Ô Àǹ̸¦ ³»´Â°¡," <±¤°í¿¬±¸> , 1994, ¿©¸§
------, <±¤°í ¹®È ºñÆò>, Çѳª·¡, 1997.
À±±¸È«, "»çȸ°æÁ¦Àû ÁöÇüº¯È¿Í ¹®ÈÀÇ »óǰÈ," °æºÏ´ë ¼®»çÇÐÀ§ ³í¹®, 1995.
À̱âÁ¾, "±¤°í¾ð¾îÀÇ ±¸Á¶¿Í Ư¼º", <´ëÀü¾î¹®ÇÐ 12Áý>
À̱âÇö, "»çȸÀû »ó»óÀÇ º¹¿ø ȤÀº »ó¡ÀÇ »çȸÇÐ," <»çȸºñÆò Á¦11È£>, 1994.
ÀÌ»óÈñ Æí, <Ä¿¹Â´ÏÄÉÀ̼ǰú À̵¥¿Ã·Î±â>, Çѱæ»ç, 1993.
ÀÌÈ¿¼º, "»óǰ±¤°íÀÇ »çȸÀû ±¸½Ç¿¡ °üÇÑ ¿¬±¸," <±¤°í¿¬±¸>, 1995 °Ü¿ïÈ£
ÀÌ¿µÁÖ, "Çö´ë»çȸ¼ÓÀÇ ÀÚµ¿Â÷ ¹®È¿¡ °üÇÑ ½Ã°¢Àû Ç¥Çö¿¬±¸-¿ª±â´ÉÀû ¹®Á¦¸¦ Áß½ÉÀ¸·Î," ¼º½Å¿©ÀÚ´ëÇб³ »ê¾÷´ëÇпø ¼®»çÇÐÀ§ ³í¹®, 1993.
ÀÓ¼ºÈñ, "90³â´ë »õ·Î¿î ¼ÒºñÁÖÀÇ ¹®ÈÀÇ ¼º°Ý", ¼¿ï´ëÇб³ ´ëÇпø ½Å¹®Çаú ¼®»çÇÐÀ§ ³í¹®. 1994.
À±ÇýÁØ, "»óǰ±¤°í ºñÆÇÀ» À§ÇÏ¿©", <»çȸºñÆò Á¦12È£>, 1994.
Àå¼®³ë, "½Â¿ëÂ÷ÀÇ ±¸¸ÅÇൿ¿¡ °üÇÑ ½ÇÁõ¿¬±¸ : ½Â¿ëÂ÷ °í°´ÀÇ ±¸¸ÅÀÇ»ç°áÁ¤°úÁ¤À» Áß½ÉÀ¸·Î," °æÈñ´ë °æ¿µ´ëÇпø ¼®»çÇÐÀ§ ³í¹®, 1955.
À念ȸ, "¼Òºñ¼ºÇâÀº 'Φ¼Òºñ' ¾Æ´Ñ '覼Һñ' ", ½Ã»çÀú³Î, 1995. 10.
Á¤¼º±¸, "½Â¿ëÂ÷ ±¤°í°¡ ¼ÒºñÀÚ ±¸¸ÅÇൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸," ´Ü±¹´ë °æ¿µ´ëÇпø ¼®»çÇÐÀ§ ³í¹®, 1996.
ÀðÅ© ºñµ¥ ÁöÀ½, ¹Úâ·Ä¿Ü ¿Å±è, < ¡¸ÀÚº»¡¹ÀÇ °æÁ¦ÇРöÇÐ À̵¥¿Ã·Î±â> , »õ³¯, 1995.
Àö º¸µé¸®¾ß¸£ ÁöÀ½, À̱ÔÇö ¿Å±è, <±âÈ£ÀÇ Á¤Ä¡°æÁ¦ÇÐ ºñÆÇ> , ¹®Çаú Áö¼º»ç, 1992.
Àö º¸µé¸®¾ß¸£ ÁöÀ½, ÀÌ»ó·ü ¿Å±è, <¼ÒºñÀÇ »çȸ> , ¹®¿¹ÃâÆÇ»ç, 1991.
Á¶º´·®, "±¤°íÀÇ Ä¿¹Â´ÏÄÉÀÌ¼Ç ±¸Á¶¿Í ÀǹÌÀÛ¿ë¿¡ °üÇÑ ¿¬±¸," ÇѾç´ëÇб³ ´ëÇпø ¹Ú»çÇÐÀ§ ³í¹®, 1988.
ÁÖ°æÃ¶ ¿Å±è, <¹°Áú¹®¸í°ú ÀÚº»ÁÖÀÇ II-1 ±³È¯ÀÇ ¼¼°è ß¾>, °¡Ä¡, 1996.
Â÷âȣ, "½Â¿ëÂ÷ ¼ÒºñÀÚÀÇ ±¸¸Å¼ºÇâ¿¡ °üÇÑ ¿¬±¸ : H ÀÚµ¿Â÷ »ç·Ê¸¦ ÁßħÀ¸·Î," ÇѾç´ë °æ¿µ´ëÇпø ¼®»çÇÐÀ§ ³í¹®, 1996.
Âû½º ÆÐ³ÊƼ ÁöÀ½, ÀÌ¿ë¿õ ¿Å±è, <¹®È¿Í À¯Çà»óǰÀÇ ¿ª»ç 1, 2>, ÀÚÀÛ³ª¹«, 1997.
Çѱ¹ ¼ÒºñÀÚ º¸È£¿ø, <±¹¹Î ¼Òºñ ÇàÅ ¹× Àǽı¸Á¶ Á¶»ç>, 1993.
------------------, <¼Òºñ¹®È¿¡ °üÇÑ ¿¬±¸>, 1997.
ÇÑÁØ¿Á, "±¹¹ÎÂ÷ ¼ÒºñÀÚÀÇ ±¸¸ÅÇൿ¿¡ °üÇÑ ¿¬±¸," µ¿±¹´ë °æ¿µ´ëÇпø ¼®»çÇÐÀ§ ³í¹®, 1992.
ÇÑÂ÷¼ö, "¹®ÈÃëÇâÀÇ »çȸÀû Æò°¡¿¡ ´ëÇÑ ¿¬±¸-Æ®·Ô°¡¿ä(»Í¦)ÀÇ °¡Ä¡ ÀçÆò°¡¿Í °è±ÞÀÇ ¹®È½Çõ¿¡ °üÇÑ ¿¬±¸," ¼°´ëÇб³ ½Å¹®¹æ¼ÛÇаú ¼®»çÇÐÀ§ ³í¹®, 1992.
È«ÀºÇ¥, "»óǰ±¸¸Å¿¡ ¿µÇâÀ» ÁÖ´Â ¼ÒºñÀÚ ÁֱǷп¡ °üÇÑ ¿¬±¸", (»óǰÇÐ ¿¬±¸ Á¦15È£) , 1996.
ÇöÅüö, "¹®ÇÐÀÇ Àå°ú ¾ÆºñÅõ½º," <»çȸºñÆò Á¦11È£>, 1994.
2. ¿Ü±¹¹®Çå
Ben Brewster. "Fetishism in Capital and Reading Capital". Economy and Society oi. 5. No. 3. 1976.
Celia Lury, "Consumer Culture", Oxford Blackwell, 1996.
Don Slater, "Consumer Culture and Modernity", Cambridge : Blackwell, 1997.
Douglas I. & Isherwood, "The World of Goods : Toward an Anthropolgy of Consumption", New York, Routledge, 1996.
Dyer Gillian, "Advertising as communication", London and New York Routledge, 1982.
Jally S, "The Code of Advertising : Fetishism and the Political Ecomony of Meaning in the Consumer Society", New York, Routledge, 1987/À±¼±Èñ ¿ª, <±¤°í ¹®È>, Çѳª·¡.
Kim B. Rotzoll, James E. Haefner, & Charles H. Sandage, "Advertising in Contemporary Society", ÇÑ»óÇÊ, ±è´ë¼± ¿ª, <Çö´ë»çȸ¿Í ±¤°í>, Çѳª·¡, 1994.
M. Gottdiener, "Postmodern Semiotics : material culture and the forms of postmodern life", Blackwell, 1995.
Nirnab Geras, "Essence and Appearance : Aspects of Fetishism in Marx's Capital", New Left Revies, no. 65. 1971.
Robert Goldman, "Reading ads socially", (Loutledge : London and New York, 1992)
Shaun Moores, "Interpreting Audiences : The Ethnography of Media Consumption", London : Thousand Oaks : New Delhi Sage, 1993.
Stephen Edgel, Kevin Hetherington and Alan Warde, "Consumption Matters", London, Blackwell, 1996.
Story, J., "A Introductory Guide to Cultural Theory and Popular Culture", Athens Univ. Georgia Press, 1993/¹Ú ¸ð ¿ª, <¹®È¿¬±¸¿Í ¹®ÈÀÌ·Ð>, Çö½Ç¹®È¿¬±¸, 1994.
´ÙÀ½ ÆäÀÌÁö·Î