A Study on the Internal Advertisement

- Focused on the banner ad of search engine --

Park, Hyun-Jeong(Department of Pubic Administration Graduate School Kyungsung University, Advised by Professor Kim, Tae-Joong)

The development of technology has led to change in many field. Especially, the rapid growth of the computer field has made it the center of human life. We live in the flood of ads and the development of technology influences in the ads field.

As people use more and more computers, in the Interact ads field will grow. This paper is the study of the improvement of ads on the Internet made and expanded to Electronic.

First, Internet looks over the environment, defines banner ads based on the environment, and then designs banner ad. Which apply to the conditions leading people to click. These are the objects of Internet. The considered are first, comfortable transmission speeds and second, utilizing "move" images which can be fun and exciting,

This design is that of banner ads which link to the homepage in Internet, In spite of the number of Internal users, the goals of design are to arouse sufficient recognition about banner ads and to emphasize their importance.

It is the conclusion of study that designing banner ads for fun, excitement and increasing concern about the ads focus. So it is necessary for technology education related to the study of computers to know and understand how to induce, via expressed visual designs and easy dialogues with users.