A Study on Images Harmonized with Unusual Properties in Cosmetics Advertisement Photography

Kim, Yoo-Kyung(Major in Photography, Department of Design, The Graduate School of design Ewha Womans University)

Advertisement plays in an overwhelming visual culture form in contemporary society varied roles in renovating film images and enhancing the morale of their employees via advertisement itself, in combination with broadcasting media, electric wave media, outdoor advertisement, printed advertisement, and other diversified and subclassified exhibitions.

However, the kernel of the most significance may be said to be 'leading merchandises to movement,' i.e., advertisement motivating them to be sold.

Among many simple but complicated vehicles, the role of advertisement seems of much significance in that it has such functional idiosyncrasies.

Included in it are the language and perception of modern times concealed in realities, and it is also full of the images of attitudes appearing in our daily routines.

This study -- created a work by means of the medium called 'photography' among other varied advertisement media, taking cosmetics as the object to advertise which is most frequently

advertised but seems hard to catch any new ideas for advertisement, and so is apt to grasp vain points.

In order to express characteristics by brands, this study displayed various heterogeneous properties, took pictures of them with emphasis on each cosmetics characteristics. The firm of cosmetics is 'HANBUL,' and its brand names are Do & Be Aueppre, and BASSEN.

Any attempt for advertisement in a new form by a photographer can be viewed as having more adventure than feasibility to succeed, but can be assuredly said to serve as a stepstone to advance toward a better direction after many trials and errors.