Âü°í¹®Çå

±èµÎ¼·(1992), »çȸ°úÇÐÀ» À§ÇÑ È¸±ÍºÐ¼®, ¹ý¹®»ç

°­±Ý½Ä(1996), ǰÁú°æ¿µ, ¹Ú¿µ»ç

ÀÌ»ó¸¸(1997),"¸¶ÄÉÆÃ°ú »ý»ê±â´ÉÀÇ Á¶Á¤ ¹× ÅëÇÕ¿¡ °üÇÑ ¿¬±¸," ¼­¿ï´ëÇб³ ´ëÇпø ¹Ú»çÇÐÀ§³í¹®

À̼øÃ¶(1996),"Quick Response ÇÁ·Î±×·¥," ½Å°æ¿µ±â¹ý, ¸ÅÀϰæÁ¦½Å¹®»ç

ÀÓÁ¾¿ø, ±è±âÂù(1990),"±â¾÷°£ °ü°è±¸Á¶¸¦ ÅëÇÑ Relationship Marketing¿¡ °üÇÑ ¿¬±¸," °æ¿µ³íÁý, Á¦ 24±Ç Á¦ 3 È£, ¼­¿ï´ë °æ¿µ¿¬±¸¼Ò

Á¶Ã¶ÈÖ(1996),"À¯ÅëÇõ½Å°ú ECRÀü·«"¿ù°£ À¯ÅëÀú³Î, 10¿ùÈ£

AMA Task Force on the Development of Marketing Thought(1988), "Developing, Disseminating, and Utilizing Marketing Knowledge," Journal of Marketing, 52(October), pp1-25

Day & Wensley(1983),"Marketing Theory with a Strategic Orientation," Journal of Marketiong, 47(Fall), 79-89

Deshpande, Rohit and Gerald Zaltman(1982), "Factors Affecting the Use Of Market Research: A Path Analysis," Journal of Marketing Research, 19(Feburary), 14-31

Deshpande, Rohit and Gerald Zaltman(1984),"A Comparison of Factors Affecting the Perceptions of Market Research Use," Journal of Marketing Research, 21(Feburary), 32-38

Deshpande, Rohit and Gerald Zaltman(1987)"A Comparison of Factors Affecting Use of Market Information in Consumer and Industrial Firms," Journal of Marketing Research, 24(Feburary), 114-118

Felton, Arthur P.(1959), Making the Marketing Concept Work," Harvard Business Review, 37(July-August), pp55-65

Ferry, Diane and Andrew H. Van de Ven(1980), Measuring and Assessing Organizations. New York: John Wiley & Sons.

Griffin, Abbie and John R. Houser(1992),"Patterns of Communication Among Marketing, Engineering and Manufacturing - A Comparison Between Two New Product Team," Management Science, 38(March) pp360-373

Guetzkow, Harold(1965),"Communications in Organizationc," in Handbook of Organizations, J. March, ed. Chicago: Rand McNally and Company, pp534-573)

Houser and Clausing(1988),"The House of Quality," Harvard Business Review, vol.66 no3

Houston, Franklin S.(1985),"The Marketing Concept: What It Is and What It Is Not," Journal of Marketing, 50(April), pp81-87

Jaworski & Kohli(1993),"Market Orientation: Antecedents and Consequences," Journal of Marketing , 57(July), 53-70

John, George & John Martin(1984),"Effects of Organizational Structure of Marketing Planning on Credibility and Utilization of Plan Output," Journal of Marketing Research, 21(May), 170-183

Kelly, J. P. and R. T. Hise(1979),"Industrial and Consumer Goods Product Managers are Different," Industrial Marketing Management, 8, pp325-332

Kohli Ajay K. and Benard J. Jaworski(1990),"Market Orientation: The Construct, Research Propositions and Managerial Implications," Journal of Marketing, 54(April), 1-18.

Kotler, P.(1994), Principles of Marketing, 3rd ed., Prentice-Hall Englewood Cliffs, NJ.

Maltz, Elliot and Ajay K. Kohli(1996),"Market Intelligence Dissemination Across Functional Boundaries," Journal of Marketing Research, 33(Feburary), 47-61

McNamara, Carton P.(1972),"The Present Status of the Marketing Concept," Journal of Marketing, 36(January), pp 50-57

Menon, Anil and P. Rajan Varadarajan(1992),"A Model of Marketing Knowledge Use Within Firms," Journal of Marketing 56(4)53-71

Mohr, Jakki and John R. Nevin(1990),"Communication Strategies in Marketing Marketing Chennels: A Theoretical Perspective,"Journal of Marketing, 54(October),36-50

Moorman, Christine, Rohit Deshpande, and Gerald Zaltman(1993)"Factors Affecting Trust in Market Research Relationships" Journal of Marketing, 57(January)81-101

Moorman, Zaltman, & Deshpande(1992),"Relationships Between Providers and Users of Market Research : The Dynamics of Trust Within and Between Organizations" Journal of Marketing Research, 29(August),314-28

Pine ¥±, B. Joseph, Bart Victor, and Andrew C. Boynton(1993), "Making Mass Customizaion Work," Harvard Business Review,(Sep-Oct) pp108-119

Porter & Miller(1985),"How Information Gives You Competitive Advantage," Harvard Business Review, 85(July-August), pp149-160

Ruekert, Robert W. and Oriville C. Walker, Jr.(1987),"Marketings Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence," Journal of Marketing, 51(January), pp1-19

Stohl, Cynthia and W. Charles Redding(1987),"Messages and Message Exchange Processes," in Handbook of Organozational Communication : An Interdisciplinary Perspective, F. Jablin et al., eds. Newbury Park, CA: Sage Publications, Inc., pp451-502

Wind(1981)," Marketing and Other Business Functions," in Research in Marketing, Vol. 5, J. N. Sheth, ed. Greenwich, CT: JAI Press, Inc., pp237-264

Zaltman, Gerald and Christine Moorman(1988),"The Importance of Personal in the Use of Research," Journal of Advertising Research, 28(October- November), pp16-24

´ÙÀ½ ÆäÀÌÁö·Î