1) Bob Stone and Wyman John, Successful Telemarketing:Opportunities and Sales and Profits, NTC Business Books, 1986, p.6.

2) ibid, p.5.

3) Ideabank, The Complete Guide to Telemarketing, Ideabank Publishing, 1985, p.26.

4) Richard L.Bencin, The Marketing Revolution, Philadelphia, Creshiem Publication, 1985, p.6.

5) P. Fisher, Successful Telemarketing, Partneel Corporation, 1985, pp.50-52.

6) The 1986 Telemarketing Glossary of terms, Telemarketing, 1986, April.

7) Eugene Kordahl, Telemarketing for business, Prentice-Hall Inc., 1984, p.18.

8) McCafferty Thomas, In house Telemarketing, Probus publishing, 1987, p.3.

9) Vin Jenkins, "The Concept of direct Markeing", Nov. 1984, p.31.

10) Murray Roman, Telephone Marketing, Mcgraw-Hill, p.7.

11) Sultan, W. Jr., "The Next Generation of Telemarketing Systems", Telemarketing Aug. 1985 ; "Telemarketing and Technology", Special advertising Supplement, Forbes, Oct. 1985.

12) 민태기·홍성태·차철호 역, 「텔레마아케팅; 성공하는 기업의 최첨단 마아케팅전략」, 현암사, 1991, 5면 ; 「경영과 마아케팅」, 1988년 10월호, 27-29면

13) Robert Shaw and Merlin Stone, Database Marketing, Gower Publishing Company, 1988, pp.80-81.

14) Statistical Fact Book 1990.

15) Jeffery Pope, "Business-to-Business Telemarketing", AMACOM, 1983. P.78.

16) ibid., pp.78-79.

17) Jeffery Pope, op.cit., p.16.

18) Robert J. McHatton, Total Telemarketing, John Willey & Sons Inc., 1988, pp.29-32.

19) 한국통신(주), 「텔레마아케팅의 성공전략」, 25-26면.

20) 한국통신(주), 「텔레마아케팅의 성공전략」, 30-32면.

21) 한국통신(주), 「텔레마아케팅의 성공전략」, 32-33면.

22) Vin Jenkins, op.cit., p.43.

23) Bob Stone and John Wyman, op.cit., p.87.

24) ibid., p.38.

25) ibid., pp.38-40.

26) Bob Stone and John Wyman, op.cit., p.178.

27) 한국통신(주), 「텔레마아케팅 활성화 방안 연구」, 112-113면.

28) Richard J. Courtheoux, "Database Techniques:How to Tap a Key Company Resource", Direct Marketing(August, 1984), pp.38-51.

29) Eugene Kodahl, op.cit., p.72.

30) E. G. Mary, The outlook for Nonstore Retailing, Institute of Retail Management, N.Y.U. ed., The Growth of Nonstore Retailing(N.Y.U., 1979).

31) E. L. Nash, Direct Marketing, 2nd ed., McGraw-Hill Inc., 1986, p.8.

32) Leonard L. Berry, "The Time-Buying Consumer", Journal of Retailing Winter 1978, pp.58-68.

33) Peter L. Gille, "A Profile of Urban In-home Shoppers", Journal of Marketing, July, 1970. pp.40-45.

34) ibid., p.40.

35) Leonard L. Berry and J. H. Wilson, "Retailing:The Next Ten Years", Journal of Retailing, Fall. 1977, p.19.

36) L. J. Rosenberg and E. C. Hirschman, "Retailing without Store", Harvard Business Review, July-Aug, 1980, p.109.

37) Peter L. Gillett, op.cit., pp.40-41.

38) M. P. McNair and E. C. May, "Next Revolution of Retailing Wheel", Harvard Business Review, Sep-Oct. 1978, p.88.

39) 김성혁, 「고객만족경영」, AMI 컨설팅그룹, 1992, 3면.

40) Marquert R. A., Markens J. C. and Roe R. G., Retailing Management; Satisfaction of Consumer Needs, Dryden Press, 1975, p.101.

41) Bob Stone and John Wyman, Successful Telemarketing, op.cit., pp.142-143.

42) 한국통신(주), 「텔레마아케팅의 성공전략」, 63면.

43) Bob Stone and John Wyman, Strategy for Successful Telemarketing, 1973, p.65.

44) 한국통신(주), 「텔레마아케팅의 성공전략」, 65면.

45) 한국통신(주), 「텔레마아케팅의 성공전략」, 69면.

46) Ernan Roman, Integrated Direct Marketing:Technique and Strategies for Success, McGraw-Hill, 1988, p.3.

47) ibid, p.103.

48) Bob Stone and John Wyman, op.cit., p.84.

49) Bill Steinhardt, "Proposition and Offer are Key to Direct Marketing", Kansas City Business Journal, 1985, p.9.