1) Peter Weinberg & Wolfgang Gottwald. "Impulsive Consumer Buying as a Result of Emotion", Journal of Business Research, Vol. 10. 1982, pP.43-57.

2) R.G, Wahlers and M.J. Etzel. "A Consumer Response to Incogruity between Optimal Stimulation Level and Life Style Statisfaction", Advances in Consumer Research, Vol. 12, 1985. p.97.

3) Dupont, Consumer Buying Havits Studies, (New York:Du Pont de Nemours and Co.. 1965), pp.3-4. 4) Vernon, T Clover., "Relative Importance of Impulsive Buying in RetailStore". Journal of Marketing, Vol. 15. July. 1950. PP.66-68.

5) Bellenger, D.N., Robertson, D.H., and Hirschman, E.C. "Impulse Buying Varies by Product", Journal of Advertising Research, Vol 18. 1978. pp.15-18.

6) Miler F.Gray, What the package has to do?, (New York:Bowker, 1967) p.19.

7) 한국디자인 포장센터, 「한국포장기술편람」, (서울:한국디자인포장센터. 1984), pp.31-40.

8) 이희승 편찬, 「우리말 큰 사전」, (서울:민중서관. 1992).

9) R.M Goldonson, Longman Dictionary of Psychology an Psychiatry, (N.Y:Longman, 1981). p.203.

10) Wolman Benjamin. Dictionary of Behavior Science, (N.Y. Van Nostrand Remold company, 1973), p.189.

11) Ibid., p.190.

12) Peter Weinberg & Wolfgano Gottwald, "Impulsive Consumer Buying as a Result of Emotions". Journal of Business Research, Vol. 10, 1982, pp.43-67

13) Hawking Stern, "The Significance of Impulse Buying Today". Journal of Marketing, Vol.26. Apr. 1962. p.59.

14) Ibid., pp.59-81.

15) Henry Assael, Consumer Behavior and Marketing Action, 2nd ed, (Boston, Massachusetts:Kent Publishing Co., 1984), p.560.

16) C. Whan Park, Easwvar S. Iyer. Daniel C. Smith, "The Effect of Situational Factors on In-Store Grocery Shopping Behavior The Role of Store Environment and Time Available For Shopping", Journal of consumer Research, Vol. 15 (Mar 1989). pp.422-433.

17) David T. Kollat & Ronald P. Willets, "Customer Impulse Purchasing Behavior". Journal of Marketing Research, Vol.4, Feb, 1967. pp.21-31.

18) Joseph S. D'Antony, JR. & Howard L. Shenson "Impulse Buying Revisited : A Behavioral Typology", Journal of Retailing, Vol.49, 1973. pp63-76.

19) V. Kanti Prasad, "Unplanned Buying in Two Retail Settings", Journal of Retailing, Vol.51, 3, Fall, 1975, pp.3-12.

20) D.W. Rook and S.J. Hoch, "Consuming Impulses", Advance in Consumer Research, Vol.12, 1985. pp.23-27.

21) P. Weinberg and W. Gotwald. "Impulse Consumer Buying as a Result of Emotions". Journal of Business Research. March 1982, pp.43-57.

22) W.R. Davidson and A.F. Doody. of.cit., p.180.

23) J.Engel, D.T. Kollat. and R. Blackwell, op.cit.. pp.542-543.

24) C. Leuba, "Toward Some Integration of Learning Theories":The Concept of Optimal Stimulation, Psychological Report. 1. pp. 35-36.

25) P. S. Raju, "Measurement and Modeling of Variety-Seeking Behavior Observations and Implications". Advance in Consumer. Research. Vol. 10. 1, p. 86.

26) P. S.Raju and H. Venkatesan, "Exploratory Behavior in The Consumer Context A State of Art Review". Advance in Consumer Research, Vol, 7, 1980. p, 262.

27) Meera P. Venkatraman and Deborah J. Macinnis.(New York:Prentice Hall. 1991). pp. 102-107

28) O.T., Athola, "Hedonic and Utilitarian Aspects of Consumer- Behavior:An Attitudinal Perspective". Advance in Consumer Research, Vol. 12. 1985, p.9.

29) P.S.Raju, "Optimal Stimulation Level" Journal of Consumer Research, Vol. 17. 1980, p. 272. 30) D.I. Hawking, J. B. Roger and A.C.Kenneth, Consumer Behavior, 2nd ed. (Boston:Plano. Taxes enc., 1983) p. 114

31) C. Leuva. op. cit., p. 39.

32) D.W.Rook and S.J.Hoch, of.cit., pp. 189-199.

33) D.N.Bellenger. D.H.Robertson and E.C.Hirschman. op., cit., pp. 15-18.

34) D.W.Rook and S.J.Hoch op. cit pp. 189-199.

35) P.J.Mcciure and E.J. West, "Sales Effects of a New Counter Display", Journal of Advertising Research, Vol 9. March 1969. p. 14

36) H.Stern. of. cit.. pp. 62-65.

37) Charles M. Edwards. C.F. Lebowitz, Retail Advertising and Sales Promotion. (New York:Addison-Wesley. 1981), pp. 448-450.

38) 김원수, 「광고학 개론」, (서울:경문사, 1991). pp.415-416.

39) F. James Engel and Roger D. Blackwell. op. cif., pp. 554-555.

40) J.P.Gagnon and J.T.Osterhaus, "Effectiveness of Floor Displays on the Sales of Retail Products", Journal of Retailing, Vol. 61. Spring 1985, pp. 104-107.

41) 한희영, 「마케팅 관리론」, (서울:다산출판사 1980). p. 411.

42) A.D.Bates, Retailing and Its Environment, 1979. p. 403. 김원수, 전게서., p. 40에서 재인용.

43) D.L.James. B.J. Walker, M ,J.Etzel. Retailing Today. (New York:Harcourt Brace Jovanovich. 1981). pp. 121-122.

44) 오상락, 「마케팅 관리론」, (서울 박영사. 1954), p.281.

45) J.F.Engel and R.D.Blacklvell, op.cit. p. 553.

46) H.Stern. op.cit.. p.61. 24

47) 장대련, 한민회, 「광고 경영론」, (서울:학현사, 1997). p. 156.

48) 김동기, 「현대 마아케팅 원론」, (서울:박영사, 1972), p. 308.

49) Laszlo Roth, Packae Desion and Introducton to the Art of Package(New York:Prentice Hall, 1991), p. 14.

50) 한국디자인 포장센타. 전게서.. p.30.

51) F.A.Fain, Fundamental. Packaging(New York The Rounlpress Co, 1962), p.1.

52) 김광현, 「포장 디자인」, (서울:조형사, 1995). p.20.

53) Harold J. Raphael. .Packaging:A Scientific Marketing Tool, (Michigan:Michigan State University Press. 1989), pp. 43-44.

54) Ibid.. p. 47.

55) Ibid., pp. 50-51.

56) Ibid., p. 51

57) Ibid.. p. 52.

58) Ibid., pp. 63-64.

59) Jean-Paul Favre, Color sells for your package (New York:Frank Gianninoto. 1981) p. 24.

60) Ibid..

61) 김광현, 전게서. p 34.

62) 김원수 「광고학개론」, (서울:박영사, 1989), pp 24-26.

63) 유붕노, 「마아케팅 이론과 실제」, (서울:일조각, 1988). p. 181.

64) 김광현 전게서.. p. 151.

65) 박승철, 「상품포장의 색채와 소비자 심리」, (서울 디자인포장 제18권, 1974). p. 118.

66) 정시화 「현대 디자인 연구」, (서울:미진사, 1957). p.73.

67) 박대순, 「디자인 용어사전」, (서울:미진사, 1990). p. 43

68) 김광현, 전게서.. p. 6.

69) 상게서., p. 160.

70) 유붕노, 전게서., p. 181.

71) 김광현, 전게서.. p.135.

72) Jean Paul Favre, op.cit., p.24.

73) 0.T.Athola, of. cit.. p.9.

74) D.W.Rook and S.J. Hoch, op. cit., pp. 189-199.

*V즉, 판별함수는 피조사 개개인이 충동구매군에 속하는가 또는 비충동구매군에 속하는가를 판별해 주는 기준치를 뜻하며, 0.5016등 숫자는 충동구매 자극변인 즉 각 문항별 판별함수계수를 의미하며, 여기에다 괄호 속에 해당하는 개개인의 변인별 득점을 각각 곱하여 총점을 구한것이 함수 V이다. 이 V값이 일정수치 이상일 경우는 충동구매군으로 분류되고 이하일 경우는 비충동구매군으로 분류해 준다.

75) J.P.Favre, op.cit., p.24.

76) 0.T.Athola op.cit., p.9.

77) M.P.Venkatraman and D.J.Macinnis, op.cit., p. 102.

78) D.W.Rook and S.J.Hock, op.cit.. pp.189-l90.