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I. ±¹³»¹®Çå

±è±âÈï, "GATT, ¿ì·ç°úÀ̶ó¿îµå ±×¸®°í Çѱ¹" ÇÑ¿ï, 1991.

±èÁ¾¿í, "¹«¿ª±ÝÀ¶·Ð", ºñºÀÃâÆÇ»ç, 1986.

±¸Çϼ­, "°³¹æ½Ã´ëÀÇ º¸Çè°ú Social Marketing ÀÇ À̳信 ´ëÇÑ ¼ºÂû", "Çѱ¹ °æÁ¦(Á¦16±Ç)", ¼º±Õ°ü´ëÇб³ Çѱ¹ »ê¾÷¿¬±¸¼Ò, 1988.8.

±èÈÆµ¿, "¿¹±Ý ¼¼ÀÏÁî ±â¹ý·Ð", Çùµ¿¿¬±¸»ç, 1986.

°­º´È£ "ÀºÇàÀÇ ¸¶ÄÉÆÃ°ü¸®", ±¹¹ÎÀºÇà Á¶»ç¿ùº¸ 1985.7.

¹Ýº´±æ, "±Û·Î¹ú½Ã´ëÀÇ ±¹Á¦ ¸¶ÄÉÆÃ", ¹Ú¿µ»ç, 1996.

¼ÕÁ¤½Ä, °­º´È£, Ç㿵ºó, "±ÝÀ¶±â°ü°æ¿µ·Ð", ¹Ú¿µ»ç, 1986.

¼Û¿ë¼·, "Çö´ë ¸¶ÄÉÆÃ·Ð", ¹ý¹®»ç, 1986

¿À°æÈ¸, "¹«¿ª±ÝÀ¶ ½Ç¹«Çؼ³", ÇÑÇлç, 1986.

¿À¼¼ÁÖ, "½Å¿ëÀå·Ð", ¹«¿ª°æ¿µ»ç, 1978.

À¯ÇÊÈ­, "Çö´ë ¸¶ÄÉÆÃ¸¥", ¹Ú¿µ»ç, 1990.

ÀÓÁ¾¿ø ¡¤±èÀçÀÏ. È«¼ºÅÂ. ÀÌÀ¯Àç °øÀú, "¼ÒºñÀÚ Çൿ·Ð(ÀÌÇØ¿Í ¸¶ÄÉÆÃ¿¡ÀÇ Àü·«Àû Ȱ¿ë)", °æ¹®»ç, 1997.

ÀÌÇü±¸, "21¼¼±â °æÁ¦Á¤Ã¥ÀÇ ´ëÀüȯ", °í·Á¿ø, 1992.

Á¤¼øÅÂ, "¸¶¾ÆÄÉÆÃ ÀÌ·Ð", ¹ý¹®»ç, 1983.

Á¶ÅÂÇö, "ÀºÇà ±¹Á¦È­¿¡ µû¸¥ ¸¶ÄÉÆÃ Àü·«¿¡ °üÇÑ ¿¬±¸". 1990.

±ÝÀ¶, "½Å°æÁ¦ ½Ã´ëÀÇ ÀºÇà°æ¿µ", Àü±¹ÀºÇ࿬ÇÕȸ 1993.6.

¿¬¼¼ °æ¿µ¿¬±¸¼Ò, "¿¬¼¼°æ¿µ¿¬±¸", 1995 °¡À»

ÀºÇà°¨µ¶¿ø, "ÀºÇà°æ¿µÅë°è", 1993.

»ï¼º°æÁ¦¿¬±¸¼Ò, "»ï¼º°æÁ¦ Á¦65È£", 1997.12.

Çѱ¹»ê¾÷ÀºÇà, "»êÀº Á¶»ç¿ùº¸", 1996.4.

Çѱ¹ÀºÇà, "¿¬Â÷º¸°í¼­(47Â÷)", 1996.

Á¶ÈïÀºÇà Á¾ÇÕ±âȹºÎ, "BIS ¿Í ÀºÇà°æ¿µ", 1997.

ÀºÇ࿬ÇÕȸ, "±ÝÀ¶", 1986.10.

II. ¿Ü±¹¹®Çå

American Marketing Association,"Marketing Definitions"1985.

Boyd Westfall, Stasch "Marketing Research, Text and cases" seventh edition ÀÌÁ¾¿µ, °­¸íÁÖ °ø¿ª ,"¸¶ÄÉÆÃ Á¶»ç·Ð", ¼®Á¤, 1995.

Druckerr, Peter F. Management:Taska Responsibilities, Practices, New York Harper & Row Publishers, 1973.

Hodges, L H. Jr. and Tillman, R Jr. Bank Marketing: Text and Cases. Addison Wesley, 1968.

IFR, 1202, September 27, 1997.

IFR, 1207, October 25, 1997.

Kotler, Philip "Marketing for Nonprofit Organization", 2nd ed. Englewood Cliffs, NJ.: Prentice Hall Inc., 1982.

OBCD. Competition in Banking, Paris, 1989.

Standon, William J. Fundamentals of Marketing. 6th ea New York: McGraw-Hill Books Co., 1981.

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