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1) Çѱ¹ ³«³ó °íÇÐ ¿¬±¸ ¼¾Å¸, "³«³ó½Äǰ°¡°øÇÐ," ¼±Áø¹®È­»ç, 1996, p.430.

2) Çѱ¹ ½Äǰ °ø¾÷ Çùȸ, "½Äǰ»ê¾÷ ¹ßÀü»ç¿¡ °üÇÑ Á¶»ç¿¬±¸," 1994, p.397.

3) Çѱ¹ ½Äǰ °ø¾÷ Çùȸ, "½Äǰ»ê¾÷ ¹ßÀü»ç¿¡ °üÇÑ Á¶»ç¿¬±¸," 1944, p.399.

4) ¹ÚÁ¾È£, "¾ÆÀ̽ºÅ©¸²·ùÀÇ ¸¶ÄÉÆÃ Àü·«¿¡ °üÇÑ ¿¬±¸," °æÈñ´ëÇб³ °æ¿µ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1986, p.4.

5) Ralph Seltizer, The Dairy Industry in America(New York : Division of Magazine for Industry Inc., 1976)

6) Çѱ¹ ½Äǰ °ø¾÷ Çùȸ, "½Äǰ »ê¾÷ ¹ßÀü»ç¿¡ °üÇÑ ¿¬±¸," 1994. p.7.

7) ÀÌÀçÃá, "¾ÆÀ̽ºÅ©¸² Á¦Á¶ ±â¼ú µµÀÔ¿¡ °üÇÑ ¿¬±¸," ¼­°­´ëÇб³ °æ¿µ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1995, p.7.

8) ¹ÚÁ¾È£, "¾ÆÀ̽ºÅ©¸²·ùÀÇ ¸¶ÄÉÆÃ Àü·«¿¡ °üÇÑ ¿¬±¸," °æÈñ´ëÇб³ °æ¿µ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1986, p.8.

9) ¹ÚÁ¾È£, "¾ÆÀ̽ºÅ©¸²·ùÀÇ ¸¶ÄÉÆÃ Àü·«¿¡ °üÇÑ ¿¬±¸," °æÈñ´ëÇб³ °æ¿µ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1986, p.4.

10) ³ó¼öÃà»ê½Å¹®, "½Äǰ÷°¡¹°¿¡ À־ õ¿¬ÃßÃâ¹° »ç¿ëÀÇ °í±ÞÈ­ Ãß¼¼," 1955, p.14.

11) Çѱ¹³«³ó°øÇבּ¸¼¾Å¸, "³«³ó½Äǰ°¡°øÇÐ," ¼±Áø¹®È­»ç, 1996, p.435.

12) ÀÌÁöÈ£ Ôõ, "ÀǽĻê¾÷°æ¿µ·Ð," Çü¼³ÃâÆÇ»ç, 1996, p.173.

13) Çѱ¹½Äǰ°ø¾÷Çùȸ, "½Äǰ»ê¾÷ ¹ßÀü»ç¿¡ °üÇÑ Á¶»ç¿¬±¸," 1994, p.562.

14) ½ÅÀ翵, "¾ÆÀ̽ºÅ©¸² Àü¹®Á¡ â¾÷ °¡À̵å," ¿ù°£ ½Ä´ç 2¿ùÈ£, 1996, p.134.

15) °­°æÈñ, "±¹³» °Ë¿ª ½ÇÅÂ," Á¶¼±ÀϺ¸, 1997. 10. 5.

16) Philip Kotler, Marketing Management, Analysis, Planning, Implementation, and Control, 6th ed.,(Prentice-Hall Inc., 1988), p.352.

17) Çѱ¹½Äǰ¿¬±¸¼Ò, "½Äǰ»ê¾÷ÀÇ °æÀï·Â Àç°í¸¦ À§ÇÑ À¯Å뱸Á¶ °³¼±¿¡ °üÇÑ ¿¬±¸," 1994, p.69.

18) ¼ÕÀÎÀÚ, "¼öÀÔ ¾ÆÀ̽ºÅ©¸² µ¹Ç³ °í±ÞÈ­ ¹Ù¶÷ °Å¼¼," Á¦°úÁ¦»§ 6¿ùÈ£, 1997, p.75ÀÇ ³»¿ëÀ» ¼öÁ¤ º¸¿ÏÇÔ.

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